{"id":146918,"date":"2019-11-12T16:06:29","date_gmt":"2019-11-12T16:06:29","guid":{"rendered":"https:\/\/www.smartinsights.com\/?post_type=guides&#038;p=146918"},"modified":"2020-06-03T15:58:01","modified_gmt":"2020-06-03T14:58:01","slug":"channel-and-partner-marketing-improvement-guide","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/channel-and-partner-marketing-improvement-guide\/","title":{"rendered":"Channel and partner marketing improvement guide and template"},"content":{"rendered":"<h3 class=\"p1\">How will this guide help me and my business?<\/h3>\n<p>Partner marketing as a concept has been around for a long time and continues to grow, particularly in the technology industry. For partner marketing to work and fulfil the promise offered by each partner, it\u2019s critical to have all the elements of people, strategy, and culture in place and at all times.<\/p>\n<p>But even when a partner marketing approach is taken, the potential can be doomed by time wasted in endless meetings, unspent marketing development funds (MDFs), not using a defined process, and inadequate training.<\/p>\n<p>That's why we've created this guide and accompanying template to help you assess and improve your channel marketing and partner marketing approach. In it, we'll show you the seven factors that you should use to audit your channel and partner marketing activities before giving you a simple template to complete your assessment, plus our best practice recommendations to make improvements.<\/p>\n<p>We also provide a series of diagnostic tools to help you plan the communication activities that partners can potentially collaborate on across the customer lifecycle of RACE.<\/p>\n<h3 class=\"p1\">How is this guide structured?<\/h3>\n<ul>\n<li>Introduction to partner and channel marketing<\/li>\n<li>Using RACE to plan partner marketing<\/li>\n<li>How can I optimize my partner marketing staff?\n<ul>\n<li>Marketing skill<\/li>\n<li>Proactive communications<\/li>\n<li>Rapport<\/li>\n<\/ul>\n<\/li>\n<li>How do I make sure my marketing strategy supports successful partner marketing?\n<ul>\n<li>Decision making<\/li>\n<li>Differentiated propositions<\/li>\n<\/ul>\n<\/li>\n<li>How do I create the right corporate culture so that partner marketing flourishes?\n<ul>\n<li>Resources<\/li>\n<li>Managerial support<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 class=\"p1\">Who is this guide for?<\/h3>\n<p>Whether you are trying to sell your products and services via a third-party organization, or are wanting to optimize joint marketing with your suppliers (vendors), this maturity assessment will help you assess your organization against seven key success factors that need to be in place for an optimal partner engagement, resulting in compelling joint value and effective lead generation.<\/p>\n<p>The guide is aimed at helping marketers working in these roles:<\/p>\n<ul>\n<li>Channel marketing<\/li>\n<li>Alliance marketing<\/li>\n<li>Partner marketing<\/li>\n<li>Proposition, solution, and product marketing<\/li>\n<\/ul>\n<p>The audit will be particularly relevant for business-to-business partner marketing delivered through distributors and value-added resellers. However, we also include consumer marketing examples and the assessment will be useful for brands selling through channel partners.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How will this guide help me and my business? Partner marketing as a concept has been around for a long time and continues to grow, particularly in the technology industry. For partner marketing to work and fulfil the promise offered &hellip;..<\/p>\n","protected":false},"featured_media":146932,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Channel and partner marketing improvement guide and template | Smart Insights<\/title>\n<meta name=\"description\" content=\"Partner marketing is often doomed by endless meetings and unspent development funds. 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