{"id":147648,"date":"2019-12-02T15:38:02","date_gmt":"2019-12-02T15:38:02","guid":{"rendered":"https:\/\/www.smartinsights.com\/?post_type=guides&#038;p=147648"},"modified":"2022-04-13T14:30:37","modified_gmt":"2022-04-13T13:30:37","slug":"email-marketing-report-template","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/email-marketing-report-template\/","title":{"rendered":"Email marketing report template"},"content":{"rendered":"<h3>How will this report template help me and my business?<\/h3>\n<p>Email marketing is one of the most popular digital marketing channels, which means that:<\/p>\n<ul>\n<li>It\u2019s a proven method of effectively communicating with your customers<\/li>\n<li>Those same customers receive hundreds of emails a week from brands vying for their attention<\/li>\n<li>It\u2019s important to review the contribution of digital marketing to maintain or improve its effectiveness<\/li>\n<\/ul>\n<p>Effective reporting on your email marketing campaigns is essential if you want to cut through the noise and keep your customers engaged. Through accurate reporting, you can learn your average open and click-through rates, assess the impact on website conversions \u2018beyond the click\u2019, understand how well different types of email perform, discover which times are most effective for your customers, and create longer-term growth and engagement from your email list.<\/p>\n<p>We\u2019ve created this PowerPoint template for you to use when creating your own monthly, quarterly or annual email marketing reports for your business. On the main slide sections, we\u2019ve included examples so you know what to cover and how to provide detailed qualitative and quantitative results in your report. Each slide\u2019s notes section contains information on why the main slide has been composed and the methodology for gathering the same information yourself.<\/p>\n<p>It goes beyond the reporting provided by your email system to compare email performance over time using Google Analytics.<\/p>\n<h3>Who is the template for?<\/h3>\n<p>This template has been created for marketers tasked with monitoring and reporting email marketing performance to senior stakeholders and other members of their team. This report template is also useful for agency executives and managers who are reporting to clients.<\/p>\n<h3>How is this template structured?<\/h3>\n<p>Our email marketing report template uses the following structure:<\/p>\n<ul>\n<li>Email performance summary \u2013 summary of changes and actions<\/li>\n<li>Email referrals MoM and YoY<\/li>\n<li>Goal performance MoM and YoY<\/li>\n<li>Identifying peaks in activity<\/li>\n<li>Email performance summary<\/li>\n<li>Email subscriber list health<\/li>\n<li>Short-term engagement<\/li>\n<li>Long-term email engagement summary<\/li>\n<\/ul>\n<p>At the bottom of each slide we have used the notes section to explain why the information should be included in the report and how you can can access the same information for your business email reports.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How will this report template help me and my business? Email marketing is one of the most popular digital marketing channels, which means that: It\u2019s a proven method of effectively communicating with your customers Those same customers receive hundreds of &hellip;..<\/p>\n","protected":false},"featured_media":147660,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email marketing report template | Smart Insights<\/title>\n<meta name=\"description\" content=\"Report on the effectiveness of your email campaigns and how they meet your goals with our email marketing report template.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/email-marketing-report-template\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email marketing report template | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Report on the effectiveness of your email campaigns and how they meet your goals with our email marketing report template.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/email-marketing-report-template\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-13T13:30:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/12\/email-marketing-report-template-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/email-marketing-report-template\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/email-marketing-report-template\/\",\"name\":\"Email marketing report template | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/email-marketing-report-template\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/email-marketing-report-template\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/12\/email-marketing-report-template-cover.jpg\",\"datePublished\":\"2019-12-02T15:38:02+00:00\",\"dateModified\":\"2022-04-13T13:30:37+00:00\",\"description\":\"Report on the effectiveness of your email campaigns and how they meet your goals with our email marketing report template.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/email-marketing-report-template\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/email-marketing-report-template\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/email-marketing-report-template\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/12\/email-marketing-report-template-cover.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/12\/email-marketing-report-template-cover.jpg\",\"width\":595,\"height\":839,\"caption\":\"email-marketing-report-template-cover\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/email-marketing-report-template\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Email marketing report template\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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