{"id":148494,"date":"2020-01-22T09:00:00","date_gmt":"2020-01-22T09:00:00","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=148494"},"modified":"2020-01-16T09:38:38","modified_gmt":"2020-01-16T09:38:38","slug":"applying-2020s-key-trends-to-your-digital-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/applying-2020s-key-trends-to-your-digital-marketing-strategy\/","title":{"rendered":"How to apply 2020’s key trends to your digital marketing strategy"},"content":{"rendered":"

Now is the time to consider 2020's key digital marketing trends and how you can apply them to your marketing strategy<\/h2>\n

Whatever marketing results you achieved in 2019, you want to improve on them in 2020. To do this, you need to create a digital marketing strategy that will guide your marketing efforts this year.<\/p>\n

As you already know, marketing trends<\/a> get outdated fast. Effective marketing strategies five years ago might be recipes for failure today.<\/p>\n

Therefore, you need to consider the key trends in 2020 and apply them to your digital marketing strategy. This way, you can stay ahead of your competitors and capture more leads and customers.<\/p>\n

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Download our Free Resource \u2013 Future of marketing report<\/strong><\/p>\n

This report highlights five core drivers of future marketing success needed in the omnichannel marketing world.<\/p>\n

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Without further ado, here are six key trends in 2020 and how you can apply them to your digital marketing strategy.<\/p>\n

1. Marketing automation<\/h3>\n

From email to content to social media, you need different marketing channels to capture leads, nurture them, and turn them into customers. Unfortunately, carrying out all these tasks manually will waste many work hours that can be committed to other valuable activities.<\/p>\n

This is where marketing automation comes in. It automates these manual tasks and produces better results. According to a survey by GetResponse, saving time and lead generation are marketing automation's biggest benefits<\/a>.<\/p>\n

\"Biggest<\/p>\n

Also, marketing automation tools provide an overview of a prospect and their previous interactions with your brand across all channels. One big benefit of this is that it helps to eliminate information silos and improve collaboration between the marketing and sales departments.<\/p>\n

\"marketing<\/p>\n

Here are some beneficial ways to apply marketing automation to your marketing strategy:<\/p>\n