{"id":149316,"date":"2020-02-27T09:00:00","date_gmt":"2020-02-27T09:00:00","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=149316"},"modified":"2020-02-24T10:49:25","modified_gmt":"2020-02-24T10:49:25","slug":"how-to-use-domain-name-digital-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/how-to-use-domain-name-digital-marketing-strategy\/","title":{"rendered":"How to use a domain name in your digital marketing strategy"},"content":{"rendered":"

Having a domain name that stands out in your communication can help make your message more effective<\/h2>\n

Marketing is not what it used to be. The Internet has radically transformed how we conduct and promote our business. Today, with digital marketing at the forefront, there are abundant resources and venues available than ever before.<\/p>\n

Do you want to drive more leads to your website? Or maybe generate more awareness about your product? If done tactfully, digital marketing can help you achieve all this and turn your business into a profit.<\/p>\n

However, even with digital marketing, there are two big challenges:<\/p>\n

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  1. Businesses do not have clear goals of what they want to accomplish from their marketing.<\/li>\n
  2. Everyone is doing somewhat the same thing, in turn, adding to noise instead of being heard.<\/li>\n<\/ol>\n

    How to create a robust digital marketing strategy?<\/h3>\n

    A good digital marketing strategy addresses the two challenges mentioned above in these simple ways:<\/p>\n

    1. Create S.M.A.R.T. goals<\/h4>\n

    A successful marketing strategy stems from clear objectives and the way to set said objectives is to ensure that they are S.M.A.R.T - Specific, Measurable, Achievable, Realistic, and Timely. Think of what you want to achieve in a year and then break down those goals into quarterly and monthly goals.<\/p>\n

    \"Sign<\/a><\/p>\n

    Having clear objectives helps you form a plan that is aligned to achieving something instead of shooting in the dark.<\/p>\n

    2. Highlight the uniqueness of your brand<\/h4>\n

    There are millions of brands out there and thousands that are in the same industry as you. So, what makes you special? This may surprise you but one of the best ways to stand out and make your presence known is to get the smaller details right.<\/p>\n

    \"Charles<\/p>\n

    One such tiny yet impactful detail is your domain name - something most entrepreneurs\/marketers underestimate. Having a domain name that stands out in your communication can help make your message more effective.<\/p>\n

    For example, www.learnflutelessonsonline.com<\/em> is a long, cumbersome, and dull domain name. There\u2019s little chance that anyone will notice it, let alone, remember it. But what if your domain name was www.flutelessons.online<\/em> - one that clearly communicates your brand message?<\/p>\n

    The importance of domain names<\/h3>\n

    One way to determine a business\u2019s success is if the website is attracting and engaging incremental traffic constantly. If you fail to get your website right, no amount of Facebook or Google ads will be able to help you.<\/p>\n

    \"Digital<\/p>\n

    Your domain name shadows these following aspects:<\/p>\n

    1. Brand Positioning<\/h4>\n

    A good domain name helps you establish your brand and what it has to offer. For example, www.lifestylemag.online<\/em>.<\/p>\n

    2. First Impression<\/h4>\n

    You introduce your business with its name. That\u2019s your first impression. Guess what would be the first impression of www.directpay.online<\/em>?<\/p>\n

    3. Marketing Touchpoints<\/h4>\n

    Good domain names add that extra zest to your digital marketing efforts. They can be used as touchpoints that attract and engage your users. For example, www.huntapartment.online<\/em> will help you make your message more effective.<\/p>\n

    \n
    \n \n Digital marketing strategy guide\n <\/a>\n <\/div>\n
    \n

    Download our Business Resource \u2013 Digital marketing strategy guide<\/strong><\/p>\n

    Discover how our digital marketing strategy guide will help you to succeed quickly and more easily \u2014 so whatever industry sector you work in, you\u2019ll know how to prioritize to define your initiatives for success.<\/p>\n

    Access the Digital marketing strategy guide<\/a><\/p>\n <\/div>\n <\/div>\n

    The key to good domain names is the domain extension. Back in the day, the most common domain extension used was .COM which stood for \u2018commercial\u2019 sites. However, today there is a multitude of options available in domain extensions that make domain names more brandable and meaningful. For example, a domain name on .ONLINE immediately establishes your online identity. Additionally, the fact that the word online is available in 25 languages is an advantage as it helps you build a more global brand.<\/p>\n

    5 ways a domain name can be used in your digital marketing strategy<\/h3>\n

    Your domain name is one of the most versatile marketing tools. Depending on your goal and the marketing campaign that you\u2019re running, you can tailor your approach.<\/p>\n

    For example, a domain name can be used to simply point to a page on your website. Or, if you have the marketing budget then, you can create a campaign-specific landing page or even develop a brand-new micro-website.<\/p>\n

    Mentioned below are some creative and effective ways where you can use domain names for enhancing your marketing strategy:<\/p>\n

    1. Create highly targeted campaigns<\/h4>\n

    A good way to get the maximum juice out of your marketing campaigns is to give it its own unique identity on the Internet. For example, you can use a unique domain name to direct users to a specific landing page where you want them to engage. This could be a special event, giveaway, trade show registration, loyalty program or even a video commercial.<\/p>\n

    Let\u2019s assume you\u2019re launching a campaign for your skincare product then you can have a domain name such as www.[productname].online<\/em> that leads to a landing page where users can learn more about the product and register in a giveaway to get a free sample. This approach reaps multiple benefits and it allows you to:<\/p>\n