{"id":149805,"date":"2020-02-06T11:00:41","date_gmt":"2020-02-06T11:00:41","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=149805"},"modified":"2020-02-05T11:20:20","modified_gmt":"2020-02-05T11:20:20","slug":"why-webinars-should-be-a-part-of-your-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/webcasting\/why-webinars-should-be-a-part-of-your-marketing-strategy\/","title":{"rendered":"Why webinars should be a part of your marketing strategy"},"content":{"rendered":"<h2>Learn the different types of webinar you can host to attract and connect with new customers<\/h2>\n<p>Webinars are, essentially, online workshops, courses, demonstrations or seminars. They can either be live or recorded, and they can take various forms. Depending on what your goals are and the audience you are targeting, you will need to host a specific type of webinar.<\/p>\n<h3>Why webinars?<\/h3>\n<p>Webinars are highly-effective tools at any stage of the buyer\u2019s journey, from awareness to the consideration and decision-making stages. Webinars can help you:<\/p>\n<ul>\n<li>Raise awareness of your business, as well as your products and\/your services<\/li>\n<li>Reach your target audience with highly relevant and value-filled content<\/li>\n<li>Generate more targeted and higher-quality leads for your business<\/li>\n<li>Build more trust with your target audience by showcasing your value and knowledge<\/li>\n<li>Increase your authority in your niche or industry by showcasing your skills Convert more of your leads into paying and loyal customers \u2013 webinars are some of the most highly-converting forms of content<\/li>\n<\/ul>\n<div class='postauthor si-guide-block'>\n                    <div class='col-md-4 col-sm-12 si-icon-holder'>\n                        <a target='_blank' href='https:\/\/www.smartinsights.com\/?post_type=quick-wins&p=111353'>\n                      <img style='border: 0px;box-shadow: none;' src='https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/04\/Webinar-cover-106x150.jpg' alt='How to plan and promote a high-converting webinar'>\n                        <\/a>\n                    <\/div>\n                    <div class='col-md-6 col-sm-12'>\n                        <p><strong>How to plan and promote a high-converting webinar<\/strong><\/p>\n                        <p>Learn the steps it takes to effectively plan, promote and increase your webinar's conversion rate with our Quick Win. We'll show you how to plan, research, prepare, and promote your webinar before evaluating your success and following up with potential customers.<\/p>\n                        <p>Access the <a target='_blank' href='https:\/\/www.smartinsights.com\/?post_type=quick-wins&p=111353'>How to plan and promote a high-converting webinar quick win<\/a><\/p>\n                    <\/div>\n                <\/div>\n<h3>What types of webinars can you create?<\/h3>\n<p>Depending on your goals \u2013 which we will be covering in detail in the following section of this guide \u2013 there are multiple types of webinars that you can create.<\/p>\n<p>In order to achieve your goals, you\u2019ll need to create the right type of webinar.<\/p>\n<p>Types of webinars you can create include:<\/p>\n<h4>Educational webinars<\/h4>\n<p>Educational webinars are basically online courses covering a subject in detail. The subject needs to be closely related to your niche and should ideally respond to a clear need of your target audience.<\/p>\n<p>Educational webinars are not about your products or services, or about your business. rather, they are all about helping the participant solve one of their pressing issues.<\/p>\n<div id=\"attachment_149808\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-149808\" class=\"wp-image-149808 size-large\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/dyslexia-screening-webinar-700x654.png\" alt=\"dyslexia screening webinar\" width=\"640\" height=\"598\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/dyslexia-screening-webinar-700x654.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/dyslexia-screening-webinar-550x514.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/dyslexia-screening-webinar-150x140.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/dyslexia-screening-webinar-768x718.png 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/dyslexia-screening-webinar-250x234.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/dyslexia-screening-webinar.png 997w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><p id=\"caption-attachment-149808\" class=\"wp-caption-text\">This educational webinar from Education Week and Voyager Sopris discusses supporting students with reading difficulties, including dyslexia, for improving academic outcomes.<\/p><\/div>\n<p>These types of webinars are particularly useful for:<\/p>\n<ul>\n<li>Raising awareness of your brand<\/li>\n<li>Building trust among your audience<\/li>\n<li>Increasing your authority<\/li>\n<li>Generating targeted leads for your business<\/li>\n<\/ul>\n<h4>Product webinars<\/h4>\n<p>Product webinars focus on your businesses\u2019 products or services, whether it\u2019s demonstrating how they work, or explaining the benefits of using them.<\/p>\n<p>These types of webinars are all about your product, which makes them ideal for leads that are further down the buying process, approaching or already in the decision-making stage. Alternatively, they can also be used to solidify relationships with existing customers.<\/p>\n<div id=\"attachment_149809\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-149809\" class=\"wp-image-149809 size-large\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/eventmobi-product-webinar-700x367.png\" alt=\"eventmobi product webinar\" width=\"640\" height=\"336\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/eventmobi-product-webinar-700x367.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/eventmobi-product-webinar-550x289.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/eventmobi-product-webinar-150x79.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/eventmobi-product-webinar-768x403.png 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/eventmobi-product-webinar-250x131.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/eventmobi-product-webinar.png 1511w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><p id=\"caption-attachment-149809\" class=\"wp-caption-text\">EventMobi ran a product webinar aimed at event marketing professionals to show the platform can make event organization easier.<\/p><\/div>\n<p>These types of webinars are particularly useful for:<\/p>\n<ul>\n<li>Demonstrating the value and benefits of your products to your leads<\/li>\n<li>Demonstrating how your product works in action<\/li>\n<li>Building trust with existing customers and continue providing them value to turn them into loyal customers of your business<\/li>\n<\/ul>\n<h4>Q&amp;A webinars<\/h4>\n<p>You can also get your audiences involved by putting together a question and answer webinar.<\/p>\n<p>These types of webinars allow audiences to ask the questions they have, which can be about your product, or they can be educational in nature.<\/p>\n<p>These types of webinars are better suited to those with some experience holding live webinars, as you need to be quick and knowledgeable when responding to questions.<\/p>\n<p>The benefits of holding these types of webinars are that not only do they require less preparation beforehand than other types, but they also get the audience involved and allow you to learn more about their needs and to showcase your skills and knowledge.<\/p>\n<div id=\"attachment_149812\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-149812\" class=\"wp-image-149812 size-large\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/gartner-qa-webinar-700x442.png\" alt=\"gartner qa webinar\" width=\"640\" height=\"404\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/gartner-qa-webinar-700x442.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/gartner-qa-webinar-550x347.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/gartner-qa-webinar-150x95.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/gartner-qa-webinar-768x484.png 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/gartner-qa-webinar-250x158.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/gartner-qa-webinar.png 1151w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><p id=\"caption-attachment-149812\" class=\"wp-caption-text\">Gartner ran a Q&amp;A webinar with their VP, Richard Ries, discussing the results of Gartner's 2020 survey in customer problems and expectations for the year ahead.<\/p><\/div>\n<p>These types of webinars are particularly useful for:<\/p>\n<ul>\n<li>Demonstrating your skills and knowledge<\/li>\n<li>Engaging your audience<\/li>\n<li>Building trust among your leads and even existing customers<\/li>\n<li>Generating more leads for your business<\/li>\n<\/ul>\n<h4>Panel webinars<\/h4>\n<p>Another option is to create a panel-style webinar, where the host interviews one or a few different experts\/thought leaders\/influencers from their niche.<\/p>\n<p>Like Q&amp;A webinars, panel webinars can be very engaging for the audience, especially if they are familiar with the interviewees.<\/p>\n<p>The biggest benefit of holding this type of webinar is that it helps build up trust and credibility in your niche \u2013 largely depending on whom you\u2019re inviting to speak. The audience gets to learn more from people they know and respect and that helps you to, in turn, boost your credibility. Since different influencers attend and will promote these webinars, this can further help boost attendance!<\/p>\n<p>They can also be used for promoting your products; for example, by inviting top clients to discuss their needs and how your product helped fulfil them.<\/p>\n<div id=\"attachment_149811\" style=\"width: 635px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-149811\" class=\"wp-image-149811 size-full\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/fossa-panel-webinar.png\" alt=\"fossa panel webinar\" width=\"625\" height=\"908\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/fossa-panel-webinar.png 625w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/fossa-panel-webinar-550x799.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/fossa-panel-webinar-103x150.png 103w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/fossa-panel-webinar-250x363.png 250w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><p id=\"caption-attachment-149811\" class=\"wp-caption-text\">FOSSA hosted a three-person expert panel to discuss Open Source adoption in 2020, including panelists from Verizon Media and the Linux Foundation.<\/p><\/div>\n<p>These types of webinars are particularly useful for:<\/p>\n<ul>\n<li>Building trust and credibility for your business<\/li>\n<li>Generating more leads for your business<\/li>\n<li>Increasing your authority in your niche<\/li>\n<\/ul>\n<h4>Social media webinars<\/h4>\n<p>With the advent of live streaming on most major social networks, it\u2019s brought about all kinds of opportunities for businesses \u2013 including holding webinars directly on their social media profiles.<\/p>\n<p>These types of webinars should be more casual, as well as engaging for the audience; Q&amp;A\u2019s and panel-like webinars would work best in these cases.<\/p>\n<p>There is little preparation required beforehand and they allow you to reach new audiences and audiences who otherwise might not have participated. In most cases, people need to sign up or register to participate in a webinar, but with live streaming, they can simply join when they see it in their timelines.<\/p>\n<div id=\"attachment_149814\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-149814\" class=\"wp-image-149814 size-large\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/sketchbook-skool-youtube-webinar-chat-700x513.png\" alt=\"sketchbook skool youtube webinar chat\" width=\"640\" height=\"469\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/sketchbook-skool-youtube-webinar-chat-700x513.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/sketchbook-skool-youtube-webinar-chat-550x403.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/sketchbook-skool-youtube-webinar-chat-150x110.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/sketchbook-skool-youtube-webinar-chat-768x563.png 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/sketchbook-skool-youtube-webinar-chat-250x183.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/sketchbook-skool-youtube-webinar-chat.png 1000w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><p id=\"caption-attachment-149814\" class=\"wp-caption-text\">Sketchbook Skool hosts several video webinars through their YouTube channel, which means they can utilize the platform's chat function to gather audience questions.<\/p><\/div>\n<p>These types of webinars are particularly useful for:<\/p>\n<ul>\n<li>Engaging your audience<\/li>\n<li>Reaching a wider audience generating more leads from social media<\/li>\n<li>Increasing brand awareness<\/li>\n<li>Increasing your authority in your niche<\/li>\n<li>Building trust and credibility for your business<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Learn the different types of webinar you can host to attract and connect with new customers Webinars are, essentially, online workshops, courses, demonstrations or seminars. They can either be live or recorded, and they can take various forms. Depending on &hellip;..<\/p>\n","protected":false},"author":354149,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[188],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why webinars should be a part of your marketing strategy | Smart Insights<\/title>\n<meta name=\"description\" content=\"Webinars are highly-effective tools at any stage of the buyer\u2019s journey. Learn what kinds of webinar you can host and start connecting with your customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/webcasting\/why-webinars-should-be-a-part-of-your-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why webinars should be a part of your marketing strategy | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Webinars are highly-effective tools at any stage of the buyer\u2019s journey. Learn what kinds of webinar you can host and start connecting with your customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/webcasting\/why-webinars-should-be-a-part-of-your-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-06T11:00:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-05T11:20:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/dyslexia-screening-webinar-700x654.png\" \/>\n<meta name=\"author\" content=\"Lilach Bullock\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lilach Bullock\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/webcasting\/why-webinars-should-be-a-part-of-your-marketing-strategy\/\",\"url\":\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/webcasting\/why-webinars-should-be-a-part-of-your-marketing-strategy\/\",\"name\":\"Why webinars should be a part of your marketing strategy | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/webcasting\/why-webinars-should-be-a-part-of-your-marketing-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/webcasting\/why-webinars-should-be-a-part-of-your-marketing-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/dyslexia-screening-webinar-700x654.png\",\"datePublished\":\"2020-02-06T11:00:41+00:00\",\"dateModified\":\"2020-02-05T11:20:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.smartinsights.com\/#\/schema\/person\/a1a4627743025670c5d05b4e5c4ac1ea\"},\"description\":\"Webinars are highly-effective tools at any stage of the buyer\u2019s journey. 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