Ready to achieve customer conversion growth?<\/h3>
Find more expert advice and strategic marketing training designed to increase your conversions and get results, fast.<\/p>Kick-start growth<\/a><\/div> Why so many methods? Well, your medical doctor doesn\u2019t just check your blood pressure, then say, \u2018OK, we\u2019re done,\u2019 and send you on your way. He or she would be professionally negligent for not gathering more data on your physical and mental state, such as:<\/p>\n You get my point: one data point isn\u2019t enough to get a complete picture of a patient\u2019s health. Similarly, with your digital experiences, the \u2018patient\u2019 is your target customer, and their \u2018health\u2019 is the quality of the experience they\u2019re having with your brand.<\/p>\n The first way, on the quantitative side, is to do a quick review of your web analytics data, whether it <\/span>resides in Google Analytics (GA) or another analytics platform.<\/span><\/p>\n Start by looking at your high-level \u2018visitor arrival\u2019 metrics like:<\/span><\/p>\n Then, for each landing page and channel, review your top \u2018visitor departure\u2019 metrics:<\/span><\/p>\n You could certainly spend a lot more time slicing and dicing your analytics data. But that deeper <\/span>analytics dive can wait. This quick review of your analytics will give you the big picture of what\u2019s <\/span>happening, and a sense of the conversion \u2018holes\u2019 you need to fill.<\/span><\/p>\n Sign up for a tool like LuckyOrange, then install a small Javascript (JS) code snippet on your pages.<\/span><\/p>\n Depending on your site traffic, you\u2019ll gather a critical amount of visitor clickstream data within a few <\/span>days to a few weeks.<\/span><\/p>\n Then start reviewing the data collected, which includes:<\/span><\/p>\n From these analytics, you\u2019ll quickly learn w<\/span>hether your visitors\u2019 usage patterns match your design intentions and,\u00a0 based on their poll responses and chat questions, w<\/span>hat your visitors really want. This <\/span>quantitative data is vital for understanding your customers' <\/span>experience.<\/span><\/p>\n As Willie Shakespeare famously said, \"The eyes are the window to your soul\". More importantly, from <\/span>a conversion perspective, the eyes are a window into what your visitors are actually paying attention <\/span>to. Of course, the content and images they focus on should be driving them to take that conversion <\/span>action.<\/span><\/p>\n Only a couple of years ago, you had to pay $2000 or more for a hardware and software application <\/span>for eye tracking. And you often needed the help of a consultation to make sure everything was set up <\/span>and working properly.<\/span><\/p>\n![\"Best](\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/02\/Best-Practice-x2-1.png\")
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![\"Google](\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/03\/Picture-1-550x354.png\")
<\/p>\nMethod 1: Review your web analytics data<\/span><\/h3>\n
Investment: $140 (analyst time: 2 hrs @ 70\/hr)<\/span><\/h4>\n
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Method 2: Review visitor clickstream analytics data<\/span><\/h3>\n
Investment: $240 (2 months subscription to LuckyOrange @ 50\/month; analyst time: 2 hrs @<\/span>70\/hr)<\/span><\/h4>\n
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Method 3: Run an eye-tracking analysis<\/span><\/h3>\n
Investment: $200 (1 month subscription to RealEye @ 60\/month; analyst time: 2 hrs @ 70\/hr)<\/span><\/h4>\n
![\"Eye-tracking\"](\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/03\/Picture-3-550x353.png\")
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![\"Heat](\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/03\/Picture-2-550x268.png\")
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\n <\/a>\n <\/div>\n ![\"Customer](\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/03\/Picture-5.png\")
<\/p>\n![\"CRO](\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/03\/Picture-6-550x215.png\")
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