![\"Individidual](\"\/wp-content\/themes\/smartinsights\/images\/smart\/icons\/membership-premium-large.png\")
Become an Individual Member to access the latest channel-specific guides<\/h3>What is Individual Membership?<\/a><\/div>![\"Individual](\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/03\/IM-Guide-Covers.png\")
<\/div><\/div>\nPut simply, you have to make your website mobile-responsive, fast, and well-designed. Then, you have to add important pages a potential employer might look at.<\/p>\n
These include:<\/p>\n
\n- Homepage: Here\u2019s where you have the first impression on a visitor. Easily, you can show your unique selling proposition and tell visitors what to expect on your page.<\/li>\n
- About: Here, you can tell a personal story about you that relates to your marketing career. More importantly, your \u201cAbout\u201d page should be about the benefits your visitors and potential clients can get from you. Here\u2019s an example from Marcus Sheridan<\/a>:<\/li>\n<\/ul>\n
![\"Marcus](\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/03\/Screenshot-2020-03-31-at-10.02.15-550x282.png\")
<\/p>\n
\n- Blog: As a marketer, one evidence of your knowledge in the industry is the content on your blog. Potential employers can see how you approach different marketing issues.<\/li>\n
- Portfolio: Who have you worked for? What interesting projects have you worked on? Have you achieved some milestones in the marketing field? On this page, an employer can judge if your experience suits their needs.<\/li>\n
- Testimonials: Social proof is a great tool in marketing. Likewise, it\u2019s a great tool to promote yourself as a marketer. On this page, current clients can talk about the results you\u2019ve achieved for them and the problems you\u2019ve solved. Here\u2019s an example from my very own testimonials page:<\/a><\/li>\n<\/ul>\n
![\"Lilach](\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/03\/Screenshot-2020-03-31-at-10.05.05-550x206.png\")
<\/p>\n
Through your website, you can position yourself as a marketing expert and convince clients that you\u2019re the best candidate for the job.<\/p>\n
3. Improve your presence on LinkedIn<\/h3>\n
As a social media channel for professionals, LinkedIn is a gold mine for marketers<\/a>. Considering that you\u2019ll be interacting with businesses, most of your contacts are on LinkedIn.<\/p>\n\n \n \n 
\n <\/a>\n <\/div>\n \n Download our Individual Member Resource \u2013 Smarter LinkedIn marketing guide<\/strong><\/p>\n For B2B marketing, LinkedIn is a vital way of communicating with prospects and customers. At a personal level, it's also essential to your career. Developing your network and showcasing your experience is part of business life and progression.<\/p>\n
Access the Smarter LinkedIn marketing guide<\/a><\/p>\n <\/div>\n <\/div>\nHowever, just creating a LinkedIn profile is insufficient. You have to optimize it for potential employers who visit. In a way, your LinkedIn profile can be your portfolio.<\/p>\n
Important tips to keep in mind while optimizing your LinkedIn profile include:<\/p>\n
\n- Using a professional profile and cover picture<\/li>\n
- Writing a detailed \u201cAbout\u201d section showcasing solutions you can provide to clients<\/li>\n
- Writing a LinkedIn article to show your expertise<\/li>\n
- Adding relevant marketing skills<\/li>\n
- Encouraging recommendations from clients<\/li>\n<\/ul>\n
Through these optimizations, it\u2019s easy to showcase your skills and reputation as a marketer.<\/p>\n
Beyond optimizing your LinkedIn profile, this is also a platform to connect with other marketers and potential clients. One way to exploit LinkedIn is to share your expertise through LinkedIn posts. For instance, John Lincoln<\/a> regularly shares marketing videos on LinkedIn.<\/p>\n![\"John](\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/03\/Screenshot-2020-03-31-at-10.11.34-550x485.png\")
<\/p>\n
4. Be a great storyteller<\/h3>\n
To convince prospects to buy a product, you need to tell a great story of how their lives will be better with it. Likewise, you need your storytelling skills to stand out to potential employers.<\/p>\n
Two great ways to be a great storyteller are:<\/p>\n
Unique selling proposition<\/h4>\n
This is your elevator pitch. Even though what most marketers do is similar, why should a client pick you ahead of other marketers? What can you offer on top of the general marketing skills to stand out? Check out Ann Handley\u2019s page<\/a>:<\/p>\n![\"Ann](\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/03\/Screenshot-2020-03-31-at-10.13.51-550x257.png\")
<\/p>\n
About<\/h4>\n
Apart from your about page, there\u2019s a short \u201cAbout\u201d section on your website pages and after your guest posts. Here, you can give a short pitch that will make a potential client take notice.<\/p>\n
See an example from one of my guest posts:<\/p>\n
![\"Lilach](\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/03\/Screenshot-2020-03-31-at-10.16.13-550x257.png\")
<\/p>\n
5. Create great content on your website<\/h3>\n
In the internet age, content has become a vital aspect of standing out to your audience and prospects. Before you even engage in marketing campaigns, the first sign people want to see is how good your website content is.<\/p>\n
Therefore, you need to run a functional marketing blog on your website. Here, you can tackle important marketing topics and provide value to your audience.<\/p>\n
Another advantage of great content is that it can drive more traffic to your website<\/a>. For instance, you can rank higher on search engines for valuable keywords and attract potential clients to your website.<\/p>\n
<\/div><\/div>\nPut simply, you have to make your website mobile-responsive, fast, and well-designed. Then, you have to add important pages a potential employer might look at.<\/p>\n
These include:<\/p>\n
- \n
- Homepage: Here\u2019s where you have the first impression on a visitor. Easily, you can show your unique selling proposition and tell visitors what to expect on your page.<\/li>\n
- About: Here, you can tell a personal story about you that relates to your marketing career. More importantly, your \u201cAbout\u201d page should be about the benefits your visitors and potential clients can get from you. Here\u2019s an example from Marcus Sheridan<\/a>:<\/li>\n<\/ul>\n<\/p>\n
- \n
- Blog: As a marketer, one evidence of your knowledge in the industry is the content on your blog. Potential employers can see how you approach different marketing issues.<\/li>\n
- Portfolio: Who have you worked for? What interesting projects have you worked on? Have you achieved some milestones in the marketing field? On this page, an employer can judge if your experience suits their needs.<\/li>\n
- Testimonials: Social proof is a great tool in marketing. Likewise, it\u2019s a great tool to promote yourself as a marketer. On this page, current clients can talk about the results you\u2019ve achieved for them and the problems you\u2019ve solved. Here\u2019s an example from my very own testimonials page:<\/a><\/li>\n<\/ul>\n<\/p>\n
Through your website, you can position yourself as a marketing expert and convince clients that you\u2019re the best candidate for the job.<\/p>\n
3. Improve your presence on LinkedIn<\/h3>\n
As a social media channel for professionals, LinkedIn is a gold mine for marketers<\/a>. Considering that you\u2019ll be interacting with businesses, most of your contacts are on LinkedIn.<\/p>\n
\n\n \n\n <\/a>\n <\/div>\n \nDownload our Individual Member Resource \u2013 Smarter LinkedIn marketing guide<\/strong><\/p>\n
For B2B marketing, LinkedIn is a vital way of communicating with prospects and customers. At a personal level, it's also essential to your career. Developing your network and showcasing your experience is part of business life and progression.<\/p>\n
Access the Smarter LinkedIn marketing guide<\/a><\/p>\n <\/div>\n <\/div>\n
However, just creating a LinkedIn profile is insufficient. You have to optimize it for potential employers who visit. In a way, your LinkedIn profile can be your portfolio.<\/p>\n
Important tips to keep in mind while optimizing your LinkedIn profile include:<\/p>\n
- \n
- Using a professional profile and cover picture<\/li>\n
- Writing a detailed \u201cAbout\u201d section showcasing solutions you can provide to clients<\/li>\n
- Writing a LinkedIn article to show your expertise<\/li>\n
- Adding relevant marketing skills<\/li>\n
- Encouraging recommendations from clients<\/li>\n<\/ul>\n
Through these optimizations, it\u2019s easy to showcase your skills and reputation as a marketer.<\/p>\n
Beyond optimizing your LinkedIn profile, this is also a platform to connect with other marketers and potential clients. One way to exploit LinkedIn is to share your expertise through LinkedIn posts. For instance, John Lincoln<\/a> regularly shares marketing videos on LinkedIn.<\/p>\n
<\/p>\n4. Be a great storyteller<\/h3>\n
To convince prospects to buy a product, you need to tell a great story of how their lives will be better with it. Likewise, you need your storytelling skills to stand out to potential employers.<\/p>\n
Two great ways to be a great storyteller are:<\/p>\n
Unique selling proposition<\/h4>\n
This is your elevator pitch. Even though what most marketers do is similar, why should a client pick you ahead of other marketers? What can you offer on top of the general marketing skills to stand out? Check out Ann Handley\u2019s page<\/a>:<\/p>\n
<\/p>\nAbout<\/h4>\n
Apart from your about page, there\u2019s a short \u201cAbout\u201d section on your website pages and after your guest posts. Here, you can give a short pitch that will make a potential client take notice.<\/p>\n
See an example from one of my guest posts:<\/p>\n
<\/p>\n5. Create great content on your website<\/h3>\n
In the internet age, content has become a vital aspect of standing out to your audience and prospects. Before you even engage in marketing campaigns, the first sign people want to see is how good your website content is.<\/p>\n
Therefore, you need to run a functional marketing blog on your website. Here, you can tackle important marketing topics and provide value to your audience.<\/p>\n
Another advantage of great content is that it can drive more traffic to your website<\/a>. For instance, you can rank higher on search engines for valuable keywords and attract potential clients to your website.<\/p>\n
![\"Brian](\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/03\/Screenshot-2020-03-31-at-10.24.40-550x484.png\")
<\/p>\n![\"Neil](\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/03\/Screenshot-2020-03-31-at-10.26.10-550x272.png\")
<\/p>\n![\"Outreach](\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/03\/Screenshot-2020-03-31-at-10.29.17.png\")
<\/p>\n![\"Conference\"](\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/03\/Screenshot-2020-03-31-at-10.30.29-550x363.png\")
<\/p>\n