{"id":152291,"date":"2020-04-08T18:37:32","date_gmt":"2020-04-08T17:37:32","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=152291"},"modified":"2020-04-08T18:37:32","modified_gmt":"2020-04-08T17:37:32","slug":"how-build-personal-brand-marketer","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/managing-digital-marketing\/personal-career-development\/how-build-personal-brand-marketer\/","title":{"rendered":"How to build a personal brand as a marketer"},"content":{"rendered":"<h2>How to build a personal brand as a marketer: 7 effective tactics for personal brand building<\/h2>\n<p>As a marketer, building a personal brand can have a great impact on your success.<\/p>\n<p>Even if you work for a company, building your personal brand will prove a great benefit to your company as much as it will be to you.<\/p>\n<p>With a trusted personal brand, you have a unique position in your industry, the ability to influence a bigger audience and turn many of them into customers.<\/p>\n<p>As former <a href=\"https:\/\/adage.com\/article\/media\/google-s-schmidt-internet-cesspool-brands\/131569\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google CEO Eric Schmidt said<\/a>, \"Brands are the solution, not the problem. Brands are how you sort out the cesspool.\"<\/p>\n<p>But how do you build your personal brand as a marketer? In this blog post, discover 7 effective tactics you can start using today.<\/p>\n<h3>1. Understand your target audience<\/h3>\n<p>Trying to please everybody is the fastest way to pleasing no one. Therefore, you have to understand your ideal audience before you can build a strong personal brand.<\/p>\n<p>This means you have to spell out details about your audience such as:<\/p>\n<ul>\n<li>Age group<\/li>\n<li>Marketing challenges<\/li>\n<li>Conversation tone<\/li>\n<li>Favorite marketing channels<\/li>\n<li>Favorite social media channels<\/li>\n<li>Ambitions<\/li>\n<li>Favorite topics<\/li>\n<\/ul>\n<p>With all these details and more, you'll understand the messages your ideal audience needs for better marketing. This way, you're likely to build your influence with the people that matter to your brand.<\/p>\n<h3>2. Build a functional website<\/h3>\n<p>Undoubtedly, your website is your office online. Here, visitors will find all the details they need to know about your expertise as a marketer.<\/p>\n<p>Also, it\u2019s a platform that\u2019s totally in your control. Having said that, important pages you need on your website include:<\/p>\n<ul>\n<li>\n<h4>Homepage:<\/h4>\n<\/li>\n<\/ul>\n<p>On this page, visitors will get an overview of your work as a marketer. What's your unique selling proposition? Which companies have you worked with? Which site have you featured on? Here\u2019s an example from <a href=\"https:\/\/www.lilachbullock.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">my own website<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-152292 aligncenter\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-1-550x235.png\" alt=\"Personal brand example\" width=\"550\" height=\"235\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-1-550x235.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-1-700x300.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-1-150x64.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-1-768x329.png 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-1-250x107.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-1.png 939w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<ul>\n<li>\n<h4>About:<\/h4>\n<\/li>\n<\/ul>\n<p>Here, you can go into more detail about yourself and how your work will provide value to your audience. Ramit Sethi has a <a href=\"https:\/\/www.iwillteachyoutoberich.com\/about\/about-ramit\/\" target=\"_blank\" rel=\"noopener noreferrer\">detailed \u201cAbout\u201d page<\/a> that tells his story and how his audience can benefit.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-152293 aligncenter\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-2-550x351.png\" alt=\"Personal brand example\" width=\"550\" height=\"351\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-2-550x351.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-2-700x447.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-2-150x96.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-2-768x491.png 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-2-250x160.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-2.png 939w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<ul>\n<li>\n<h4>Contact:<\/h4>\n<\/li>\n<\/ul>\n<p>People need to communicate with you and this is possible on your contact page through a form.<\/p>\n<ul>\n<li>\n<h4>Blog:<\/h4>\n<\/li>\n<\/ul>\n<p>Apart from telling people, you're a marketing expert, your blog is the place to show them. With your blog, you can tackle important marketing topics that your audience is looking for.<\/p>\n<ul>\n<li>\n<h4>Portfolio:<\/h4>\n<\/li>\n<\/ul>\n<p>Here, you can show your audience the important works you've done in the past.<\/p>\n<ul>\n<li>\n<h4>Testimonials:<\/h4>\n<\/li>\n<\/ul>\n<p>What do your clients think about your work? This is a page where other people promote your brand and it represents a great form of social proof. See an example from Lilach Bullock:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-152294 aligncenter\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-3-550x194.png\" alt=\"Personal brand example\" width=\"550\" height=\"194\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-3-550x194.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-3-700x247.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-3-150x53.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-3-768x271.png 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-3-250x88.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-3.png 939w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>Depending on your niche, other pages might be necessary. When your ideal visitor lands on your website, they have to see all the elements of your brand and understand your brand message.<\/p>\n<h3><span style=\"font-weight: 400;\"><div class='postauthor si-guide-block'>\n                <div class='col-md-2 col-sm-12 si-icon-holder'>\n                    <a target='_blank' href='https:\/\/www.smartinsights.com\/guides\/customer-persona-guide-and-template\/'>\n                  <img src='https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/11\/customer-persona-guide-and-template-cover-106x150.jpg' alt='Customer persona guide and template'>\n                    <\/a>\n                <\/div>\n                <div class='col-md-10 col-sm-12'>\n                    <p><strong>Download our Individual Member Resource \u2013 Customer persona guide and template<\/strong><\/p>\n                    <p>useful for both agency and client-side marketers to help them create compelling customer personas for their marketing plans.<\/p>\n                    <p>Access the <a target='_blank' href='https:\/\/www.smartinsights.com\/guides\/customer-persona-guide-and-template\/'>Customer persona guide and template<\/a><\/p>\n                <\/div>\n            <\/div><\/span><\/h3>\n<h3><\/h3>\n<h3>3. Hone your voice and brand message<\/h3>\n<p>Whether you're speaking at an event, writing a blog post, or posting on social media, you need to have a consistent voice. As a result, your audience needs to easily recognize your messages.<\/p>\n<p>Having said that, your voice will depend on your audience. Will your brand be casual or formal? What aspect of marketing will you focus on? Small business or mid-size business or big businesses?<\/p>\n<p>A popular example is Gary Vaynerchuk who uses casual language while talking to his audience. Whether on his blog or social media, you can see him using language that many consider \"juvenile.\"<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-152295 aligncenter\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-4-550x362.png\" alt=\"Personal brand example\" width=\"550\" height=\"362\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-4-550x362.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-4-700x461.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-4-150x99.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-4-768x505.png 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-4-250x165.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-4.png 939w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>Meanwhile, someone like Ann Handley shares messages with marketers, but in a different tone.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-152296 aligncenter\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-5-550x571.png\" alt=\"Personal brand example\" width=\"550\" height=\"571\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-5-550x571.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-5-700x726.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-5-145x150.png 145w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-5-768x797.png 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-5-250x259.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-5.png 939w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>Whatever type of voice you want to use, you have to hone it and be consistent.<\/p>\n<h3>4. Leverage social media<\/h3>\n<p>With <a href=\"https:\/\/wearesocial.com\/blog\/2020\/01\/digital-2020-3-8-billion-people-use-social-media\" target=\"_blank\" rel=\"noopener noreferrer\">3.8 billion users<\/a>, social media is a great platform to reach your ideal audience. However, you only need to reach a small percentage of social media users.<\/p>\n<p>That's why it's pointless and less effective to be active on all major social media channels. By understanding your ideal audience, you know their favorite social media channels.<\/p>\n<p>You'll get better results by focusing on a few social media sites and posting consistently. For instance, here's Lilach Bullock's Twitter account where she's very active:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-152297 aligncenter\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-6-550x559.png\" alt=\"Personal brand example\" width=\"550\" height=\"559\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-6-550x559.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-6-700x711.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-6-148x150.png 148w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-6-768x780.png 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-6-250x254.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-6.png 939w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>Also, Gary Vaynerchuk is very active on Twitter and Instagram:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-152298 aligncenter\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-7-550x379.png\" alt=\"Personal brand example\" width=\"550\" height=\"379\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-7-550x379.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-7-700x482.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-7-150x103.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-7-768x529.png 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-7-250x172.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-7.png 939w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>Meanwhile, Ann Handley uses LinkedIn to reach her audience:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-152299 aligncenter\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-8-550x390.png\" alt=\"Personal brand example\" width=\"550\" height=\"390\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-8-550x390.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-8-700x496.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-8-150x106.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-8-768x545.png 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-8-250x177.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-8.png 939w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>To build your brand on social media, you have to focus on the few social media channels where you can reach your ideal audience effectively.<\/p>\n<h3>5. Exploit content marketing<\/h3>\n<p>Without content, it's impossible to build your personal brand as a marketer. After all, the content you produce will attract more followers on social media, more visitors to your website, and better brand awareness.<\/p>\n<p>Beyond that, the content will help you show up on search engines for important keywords. With Google\u2019s EAT (expertise, authoritativeness, and trustworthiness) update, your qualification now affects your rankings.<\/p>\n<p>In light of this, here are platforms to <a href=\"https:\/\/www.lilachbullock.com\/content-marketing-funnel\/\" target=\"_blank\" rel=\"noopener noreferrer\">exploit content marketing<\/a>:<\/p>\n<ul>\n<li>\n<h4>Blog:<\/h4>\n<\/li>\n<\/ul>\n<p>Your audience has marketing issues and they're looking for solutions from you. On your blog, you can tackle these issues and provide value. A great example is the Neil Patel blog:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-152300 aligncenter\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-9-550x302.png\" alt=\"Personal brand example\" width=\"550\" height=\"302\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-9-550x302.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-9-700x385.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-9-150x82.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-9-768x422.png 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-9-250x137.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-9.png 939w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<ul>\n<li>\n<h4>Guest blog:<\/h4>\n<\/li>\n<\/ul>\n<p>No matter how big your website is, there's a much larger audience on other big marketing blogs. You can reach a wider audience and improve your credibility through guest blogging. Apart from valuable content, an important part of your branding is your author bio. Here's an example:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-152301 aligncenter\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-10-550x244.png\" alt=\"Personal brand example\" width=\"550\" height=\"244\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-10-550x244.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-10-700x310.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-10-150x66.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-10-768x340.png 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-10-250x111.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-10.png 939w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<ul>\n<li>\n<h4>Podcasts:<\/h4>\n<\/li>\n<\/ul>\n<p>Apart from written content, other content formats are growing in popularity. Pat Flynn is a marketer who has grown his brand through the smart passive income podcast:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-152302 aligncenter\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-11-550x279.png\" alt=\"Personal brand example\" width=\"550\" height=\"279\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-11-550x279.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-11-700x356.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-11-150x76.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-11-768x390.png 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-11-250x127.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-11.png 939w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<ul>\n<li>\n<h4>YouTube:<\/h4>\n<\/li>\n<\/ul>\n<p>As the second-largest site and search engine, YouTube videos allow you to reach more people. For instance, here's Brian Dean, an SEO expert on YouTube:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-152303 aligncenter\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-12-550x272.png\" alt=\"Personal brand example\" width=\"550\" height=\"272\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-12-550x272.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-12-700x346.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-12-150x74.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-12-768x380.png 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-12-250x124.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-12.png 939w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>Content marketing is key to building a brand. Unsurprisingly, there's no expert marketer today who hasn't created a lot of valuable content.<\/p>\n<p><b><div class=\"si_cta_banner\"><div class=\"si_cta_banner_main_content\"><img decoding=\"async\" src=\"\/wp-content\/themes\/smartinsights\/images\/smart\/icons\/membership-premium-large.png\" alt=\"Individidual membership\" class=\"membership-icon\"><h3 class=\"cta-heading\">Become an Individual Member to access the latest channel-specific guides<\/h3><a target=\"_blank\" class=\"but_2019 section_cta green\" href=\"https:\/\/www.smartinsights.com\/membership\/personal-marketing-training\/\" onclick=\"ga('send', 'event', 'IM CTA Blog Banner', 'Clicked', 'Channel-specific', 1);\">What is Individual Membership?<\/a><\/div><div class=\"cover-image\"><img decoding=\"async\" class=\"si_cta_banner_img\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/03\/IM-Guide-Covers.png\" alt=\"Individual Membership Banner\"><\/div><\/div><\/b><\/p>\n<h2>6. Attend industry events<\/h2>\n<p>While <a href=\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/personal-career-development\/3-steps-to-defining-your-personal-brand\/\" target=\"_blank\" rel=\"noopener noreferrer\">building a personal brand<\/a> takes a lot of effort online, you can consolidate your effort through offline events. First, attending marketing events is a way to connect with other experts and rub minds about current marketing trends.<\/p>\n<p>Furthermore, the publicity around these events could lead to more publicity for you. If peradventure, you're one of the speakers, this boosts your credibility as an expert even more.<\/p>\n<p>Some popular marketing conferences include the Social media marketing world, Inbound, MozCon, Search Marketing Expo (SMX), Dreamforce, etc.<\/p>\n<p>Here\u2019s an example from an attendee at Inbound 19:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-152304 aligncenter\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-13-550x351.png\" alt=\"Personal brand example\" width=\"550\" height=\"351\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-13-550x351.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-13-700x447.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-13-150x96.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-13-768x491.png 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-13-250x160.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-13.png 939w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<h3>7. Align your brand with your company\u2019s<\/h3>\n<p>If you currently work for a company, your personal brand-building efforts should be in line with your company's. Consequently, you can get better results for both yourself and your company.<\/p>\n<p>In most cases, people want to interact with other people rather than official company accounts. According to Edelman trust barometer, <a href=\"https:\/\/www.dcu.ie\/sites\/default\/files\/centre_for_family_business\/200429962-2014-Edelman-Trust-Barometer.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">employees are the most trusted<\/a> source of information about a company.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-152305 aligncenter\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-14-550x367.png\" alt=\"Personal brand example\" width=\"550\" height=\"367\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-14-550x367.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-14-700x467.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-14-150x100.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-14-250x167.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/04\/How-to-build-a-personal-brand-14.png 768w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>While you build your brand, you can become an employee advocate for your company.<\/p>\n<p>In another sense, even if you own a company, your personal brand could be bigger than your company's. As a result, this can rub off positively on your company.<\/p>\n<p>For example, Gary Vaynerchuk has more followers than his companies VaynerMedia and VaynerSports combined. Whether as a part of a company or its owner, building a personal brand that aligns with your employer's brand can lead to the company's growth.<\/p>\n<h2>Conclusion<\/h2>\n<p>The best time to start building your personal brand as a marketer was years ago, the next best time is now. By building your brand, you can improve your credibility as an expert and increase brand awareness.<\/p>\n<p>Use these 7 effective tactics to start building your personal brand today.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to build a personal brand as a marketer: 7 effective tactics for personal brand building As a marketer, building a personal brand can have a great impact on your success. Even if you work for a company, building your &hellip;..<\/p>\n","protected":false},"author":354149,"featured_media":152292,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[896],"tags":[853,1325,1502],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to build a personal brand as a marketer | Smart Insights<\/title>\n<meta name=\"description\" content=\"How to build a personal brand as marketer: An introduction to 7 effective tactics for personal brand building and developing your career in marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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