This free guide will explain the thinking behind the Smart Insights RACE planning system. We will specify the 25 essential digital marketing activities that most businesses need to consider including in a comprehensive digital marketing plan. For each part of RACE, we recommend five key marketing activities. These should be assessed as a strategic priority.<\/p>\n
Plus, we recommend 'mindtools' or analysis techniques you can use to analyze performance within a workshop.<\/p>\n
Research by Smart Insights has shown that many businesses are engaging in digital marketing without a structured plan in place. It\u2019s understandable, since it\u2019s difficult to know where to start. Especially, if you\u2019re unaware of all the potential digital marketing options available and how to best evaluate and prioritize them.<\/p>\n
Plenty of businesses don\u2019t have a basic marketing plan or have an incomplete plan. As a result, they could be missing out on opportunities for growth. Without a comprehensive plan, it\u2019s likely you will have:<\/p>\n
Effective business and marketing plans are simple to explain and easy for your audience of colleagues or clients to buy into. To help achieve this and learn how to structure a digital marketing plan, this guide explains six pillars or capabilities for successful digital marketing that every business needs to work on improving.<\/p>\n
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