{"id":154324,"date":"2020-06-22T10:04:04","date_gmt":"2020-06-22T09:04:04","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=154324"},"modified":"2020-06-22T10:07:40","modified_gmt":"2020-06-22T09:07:40","slug":"how-to-leverage-seo-to-improve-your-content-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/content-management\/content-marketing-strategy\/how-to-leverage-seo-to-improve-your-content-marketing-strategy\/","title":{"rendered":"How to leverage SEO to improve your content marketing strategy"},"content":{"rendered":"

5 techniques to use SEO data to make better content marketing decisions<\/span><\/h2>\n

Did you know that <\/span>91%<\/span><\/a> of marketers use content marketing as an approach in their organizations?\u00a0<\/span><\/p>\n

It\u2019s clearly gaining momentum.<\/span><\/p>\n

But not all is sunshine and roses.<\/span><\/p>\n

The same survey also showed that 48% of marketers believe that their content marketing strategies are either average, fair, or poor.<\/span><\/p>\n

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Image via SEMrush<\/span><\/p>\n

That brings us to the question:<\/span><\/p>\n

What can marketers do to drive content marketing ROI?<\/span><\/p>\n

The answer lies in leveraging SEO data.<\/span><\/p>\n

To create an effective content marketing strategy, marketers need to take a closer look at their SEO insights.\u00a0<\/span><\/p>\n

In this article, let\u2019s take a look at how you can amplify your content marketing efforts through SEO insights.<\/span><\/p>\n

5 techniques to leverage SEO to boost your content marketing efforts<\/span><\/h3>\n

Let\u2019s get this straight:<\/span><\/p>\n

SEO and content marketing are complementary approaches.<\/span><\/p>\n

While SEO can help you figure out what your audience is looking for, content marketing enables you to deliver exactly what they want.\u00a0<\/span><\/p>\n

To create insightful content, leveraging search data can give you an edge over your competitors. Here is how you can use SEO data to guide your content marketing strategy:<\/span><\/p>\n

1. Find out what your audience is searching for<\/span><\/h4>\n

Keywords are at the heart of any SEO strategy. By taking a closer look at the most popular keywords in your niche, you can get a whiff of what your target audience is looking for online.<\/span><\/p>\n

To find your website\u2019s most popular keywords, you can use Google Search Console. It will show you a list of search queries that users have typed to read your site content.<\/span><\/p>\n

What\u2019s more, you can understand a user\u2019s search intent via keywords. All you need to do is Google a keyword and check out the top results on the SERPs.<\/span><\/p>\n

For instance, when you look up the results for the keyword \u201cvideo editing,\u201d you\u2019ll find results related to the best editing software.\u00a0<\/span><\/p>\n

This indicates that users may not be looking for tips related to video editing. Instead, their intention while typing the keyword is likely to find the best software for editing their videos.<\/span><\/p>\n

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Image via Google<\/span><\/p>\n

Looking at the search intent can help you find fresh content ideas and gaps in your content marketing strategy. It\u2019s also a good idea to <\/span>organize your keywords<\/span><\/a> based on intent.<\/span><\/p>\n

For this strategy, make sure you check the SERP results in an incognito window for more accurate information.<\/span><\/p>\n

2. Identify your top-performing content<\/span><\/h4>\n

Through analytics tools like Search Console, Google Analytics, and SEMrush, you can check out the number of impressions and clicks received for all your published content.<\/span><\/p>\n

To get insights from this SEO data, you can look for answers to the following questions:<\/span><\/p>\n