{"id":155180,"date":"2020-08-06T15:50:04","date_gmt":"2020-08-06T14:50:04","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=155180"},"modified":"2020-09-03T15:45:31","modified_gmt":"2020-09-03T14:45:31","slug":"customer-enquiries-up-45-this-week-since-facebook-chat-plugin-update","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/user-experience\/customer-enquiries-up-45-this-week-since-facebook-chat-plugin-update\/","title":{"rendered":"Customer enquiries up 45% this week since Facebook Chat Plugin update"},"content":{"rendered":"

The latest user experience update for online chat increases engagement with your customers on their terms<\/h2>\n

Many marketers already use this free Facebook Chat Plugin for chatting to customers on their website. But with <\/span>major updates to the Plugin this week<\/span><\/a> (and increased convenience for customers) resulting in a 45% increase in enquiries, there are even more reasons to consider your chat interface.<\/span><\/p>\n

What is the Facebook Chat Plugin?<\/h2>\n

The customer-facing Facebook Chat Plugin<\/a> embeds Facebook\u2019s Messenger app into the bottom right-hand corner of your website. Customers have the option to \u2018chat\u2019 to you just as they do with all their other Facebook connections. Until now though, logged-out customers were required to log-in before they can chat.<\/p>\n

\"Facebook<\/p>\n

What does the Facebook plugin guest chat update mean?<\/h2>\n

With the option of \u2018Continue as Guest\u2019, guests can use the chat facility without the hassle of a social login or worrying about leaving a digital footprint. Clearly, for nearly a third of enquirers, the login was a barrier which, now removed, allows brands to build an even closer digital relationship with their customers.<\/p>\n

\"Continue<\/p>\n

How can I use this for my business?<\/h2>\n

The 45% uplift in enquiries through the Facebook Chat Plugin is due to removing the login barrier - this is a lesson we can all learn from, not just in Chat but in all customer-facing digital marketing.<\/p>\n

Good UX marketers continuously check and improve their customer-facing web interface, for good reason. Resources such as our free guide 10 common website customer experience mistakes<\/a> help marketers ensure your website supports your communications goals and the customer journey.<\/p>\n

If you are already using a chat plugin, review your current tactics and performance (enquiries and conversions). Mark D. Hall\u2019s recent blog article 6 chatbot best practices for e-commerce sites<\/a> would be a good place to start. If you don\u2019t use a chat plugin, you might consider this tactic as part of your omnichannel marketing planning.<\/p>\n","protected":false},"excerpt":{"rendered":"

The latest user experience update for online chat increases engagement with your customers on their terms Many marketers already use this free Facebook Chat Plugin for chatting to customers on their website. But with major updates to the Plugin this …..<\/p>\n","protected":false},"author":538719,"featured_media":155191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[885,386],"tags":[1105,1517,878,1087],"acf":[],"yoast_head":"\nCustomer enquiries up 45% this week since Facebook Chat Plugin update | Smart Insights<\/title>\n<meta name=\"description\" content=\"We explore the latest Facebook Chat Plugin update and lessons learnt about user experience for your customers using online chat on your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/user-experience\/customer-enquiries-up-45-this-week-since-facebook-chat-plugin-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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