{"id":15600,"date":"2012-07-13T07:00:14","date_gmt":"2012-07-13T06:00:14","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&#038;p=15600"},"modified":"2023-10-10T16:23:54","modified_gmt":"2023-10-10T15:23:54","slug":"lifetime-value-spreadsheet","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/lifetime-value-spreadsheet\/","title":{"rendered":"Lifetime value spreadsheet"},"content":{"rendered":"<p>Do you know the long-term value of your customers? Use our lifetime value (LTV) spreadsheet to calculate and estimate the future value of your customers and set more realistic investment levels for marketing budgets in customer acquisition programmes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know the long-term value of your customers? 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