{"id":156059,"date":"2020-09-02T09:50:00","date_gmt":"2020-09-02T08:50:00","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=156059"},"modified":"2021-06-25T15:12:01","modified_gmt":"2021-06-25T14:12:01","slug":"65-of-marketers-love-the-new-google-search-console-insights","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/65-of-marketers-love-the-new-google-search-console-insights\/","title":{"rendered":"65% of marketers LOVE the new Google Search Console Insights"},"content":{"rendered":"<h2>Google Search Console Insights combines Google Search Console and Google Analytics to introduce a new SEO platform for content marketers<\/h2>\n<p>If you regularly use Google Analytics and\/or Google Search Console tools to evaluate and optimize your marketing (and if you don't - <a href=\"https:\/\/www.smartinsights.com\/google-analytics\/do-you-have-a-google-analytics-measurement-plan\/\">here's some starters for you<\/a>!), you may have heard about this integrated <a href=\"https:\/\/search.google.com\/search-console\/insights\/about\" target=\"_blank\" rel=\"noopener noreferrer\">new insights platform update from Google<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-156064 aligncenter\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/09\/Google-Search-Console.png\" alt=\"Google Search Console Insights\" width=\"320\" height=\"471\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/09\/Google-Search-Console.png 320w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/09\/Google-Search-Console-102x150.png 102w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/09\/Google-Search-Console-250x368.png 250w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/p>\n<h3>What is Google Search Console Insights?<\/h3>\n<p>Still in Beta mode, Google Search Console Insights is a new platform which allows content marketers an integrated overview of how their content is searched for\/discovered (GSC) alongside insights about the audience and their behaviour (GA).<\/p>\n<p class=\"p1\"><div class=\"monthly_campaign_blog_cta_banner monthly_campaign_blog_cta_banner_160469\" style=\"background-image:url(https:\/\/www.smartinsights.com\/wp-content\/uploads\/2021\/06\/Pharma-monthly-banner-4.png);\"><div class=\"monthly_campaign_blog_cta_banner_main_content\"><h3>Pharma and healthcare marketing trends 2021<\/h3><p>Accelerate your growth in 2021 with trends, examples, and practical strategy integrated with our RACE Framework<\/p><a target=\"_blank\" class=\"but_2019 section_cta yellow\" href=\"https:\/\/go.smartinsights.com\/l\/173022\/2021-06-24\/57g3fp\" onclick=\"ga('send', 'event', 'Pharma Healthcare Vertical Trends Guide Blog Banner', 'Clicked', 'Pharma healthcare marketing trends 2021', 1);\">Get Started Today<\/a><\/div><img decoding=\"async\" class=\"monthly_campaign_blog_cta_banner_img\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2021\/06\/Pharma-monthly-banner-4.png\" alt=\"Digital marketing technology banner\"><\/div><\/p>\n<div class='postauthor si-guide-block'>\n                <div class='col-md-2 col-sm-12 si-icon-holder'>\n                    <a target='_blank' href='https:\/\/www.smartinsights.com\/guides\/google-analytics-health-check-audit\/'>\n                  <img src='https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/07\/Google-Analytics-4-healthcheck-audit-template-guide-cover-creator-pdf-106x150.jpg' alt='Google Analytics 4 health check audit'>\n                    <\/a>\n                <\/div>\n                <div class='col-md-10 col-sm-12'>\n                    <p><strong>Download Premium Member resource \u2013 Google Analytics setup audit<\/strong><\/p>\n                    <p>This popular template is indispensable if you're serious about the accuracy of your Analytics and applying data-driven marketing to improve results for your business.<\/p>\n                    <p>Access the <a target='_blank' href='https:\/\/www.smartinsights.com\/guides\/google-analytics-health-check-audit\/'>Google Analytics 4 health check audit<\/a><\/p>\n                <\/div>\n            <\/div>\n<p>In their write-up, <a href=\"https:\/\/www.seroundtable.com\/google-search-console-insights-beta-29959.html\" target=\"_blank\" rel=\"noopener noreferrer\">Search Engine Roundtable<\/a> suggests the platform will help you answer these questions about their content and SEO strategy:<\/p>\n<ul>\n<li>What are your best performing pieces of content?<\/li>\n<li>How are your new pieces of content performing?<\/li>\n<li>How do people discover your content across the web?<\/li>\n<li>What are your site\u2019s top and trending queries on Google Search?<\/li>\n<li>What other sites and articles link to your site\u2019s content and did you get any new links?<\/li>\n<\/ul>\n<p>If you're still unsure if Google Search Console Insights is for you, this <a href=\"https:\/\/www.accuracast.com\/news\/seo-7471\/google-search-console-insights\/\" target=\"_blank\" rel=\"noopener noreferrer\">summary and in-platform screenshots from Accuracast<\/a> may be useful for you. In the meantime, let's find out more about what marketers think...<\/p>\n<h3>Do marketers love Google Search Console Insights?<\/h3>\n<p>We asked marketers to weigh in on what they love (and don't) about this platform. Hear below from three marketers who voted in our poll, two from the \"I love it\" camp and one from \"I'm not impressed\".<\/p>\n<h3>SEO insight for businesses who don't use Search Console<\/h3>\n<p><em>- \"I love it\"<\/em><\/p>\n<p>\"I think this tool will be great for business owners and internal marketing teams to get an insight into how their site is performing, without having to master the complexity of Google Analytics and Search Console.<\/p>\n<p>I come across a lot of businesses who only use Google Analytics and haven't set up Search Console, so are missing out on a lot of data. The new Search Console Insights will be perfect for businesses like this.<\/p>\n<p>The only downside I can see so far is that the data of the past 28 days includes the current day, so it looks as though your traffic is down but the day is just not over yet. This may cause some unnecessary worry!\"<\/p>\n<p>Jen Penaluna, Senior SEO Manager, <a href=\"https:\/\/www.bigfootdigital.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bigfoot Digital<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-156060 size-full aligncenter\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/09\/Jen-500x500-1-e1599045628472.png\" alt=\"Photo of Jen\" width=\"250\" height=\"250\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Eliminating the need for SME additional tools and trackers?<\/h3>\n<p><em>- \"I love it\"<\/em><\/p>\n<p>\"Google Search Console Insights is the new face of Google reporting, providing an extensive overview of marketing data, and not just for SEO!<\/p>\n<p>\"Insights\" might not be such a big thing for the SEO experts. But for multi-stack marketers in small and medium businesses, implementing this platform may eliminate the need for some of their other additional tools and trackers - saving more money in the long run.\"<\/p>\n<p>Daraban Cosmin, CEO and Co-founder of <a href=\"http:\/\/gomag.ro\" target=\"_blank\" rel=\"noopener noreferrer\">gomag.ro<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-156061 size-full\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/09\/Daraban-500x500-1-e1599045703253.png\" alt=\"Photo of Daraban\" width=\"250\" height=\"250\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>The same essential Google tools, new \"makeup\"<\/h3>\n<p><em>- \"I'm not impressed\"<\/em><\/p>\n<p>\"I voted, \"I'm not impressed\" because in my opinion is more or less the same as the previous version, just a different \"makeup\".<\/p>\n<p>However, I consider it is an essential webmaster tool, that allows you to analyze and obtain data that can help you improve the organic positioning of your website.<\/p>\n<p>With Google Search Console Insights you can:<\/p>\n<ul>\n<li>Analyze the traffic on your website, in a different way to Google Analytics.<\/li>\n<li>Monitor and analyze the performance of your website, both for PCs and mobiles.<\/li>\n<li>Know which web pages are being positioned and for which keywords.<\/li>\n<li>Identify incoming links and internal links.<\/li>\n<li>Detect errors that affect your website.<\/li>\n<li>Optimize the structure of your website.<\/li>\n<li>Send new pages to be indexed by Google spiders.<\/li>\n<li>Detect security problems on your website.<\/li>\n<li>Remove URLs that you do not want to appear in search results<\/li>\n<li>Find out which pages are the most successful on your website.<\/li>\n<li>Test if the robots.txt and sitemap files on your website work correctly or have an error.<\/li>\n<li>Know which pages have blocked resources.<\/li>\n<li>Measure the conversion rate or CTR.\"<\/li>\n<\/ul>\n<p>Eduard Perez-Ma\u00f1anet Lozoya, International Business Manager, <a href=\"https:\/\/www.linkedin.com\/company\/industrias-murtra\/\" target=\"_blank\" rel=\"noopener noreferrer\">Industrias Murta<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-156062 size-full\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/09\/Eduardo-500x500-1-e1599045733194.png\" alt=\"Photo of Eduardo\" width=\"250\" height=\"250\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Search Console Insights combines Google Search Console and Google Analytics to introduce a new SEO platform for content marketers If you regularly use Google Analytics and\/or Google Search Console tools to evaluate and optimize your marketing (and if you &hellip;..<\/p>\n","protected":false},"author":538719,"featured_media":156064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[81,294],"tags":[1325,1348,1116,1034,1443,1517,1427,1067,1200,1092],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Search Console Insights 65% of marketers love | Smart Insights<\/title>\n<meta name=\"description\" content=\"Google Search Console Insights combines Google Search Console and Google Analytics - a new SEO platform for content marketers | Smart Insights\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/65-of-marketers-love-the-new-google-search-console-insights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Search Console Insights 65% of marketers love | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Google Search Console Insights combines Google Search Console and Google Analytics - a new SEO platform for content marketers | Smart Insights\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/65-of-marketers-love-the-new-google-search-console-insights\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-02T08:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-25T14:12:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/09\/Google-Search-Console.png\" \/>\n\t<meta property=\"og:image:width\" content=\"320\" \/>\n\t<meta property=\"og:image:height\" content=\"471\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gabrielle Wright\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gabrielle Wright\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/65-of-marketers-love-the-new-google-search-console-insights\/\",\"url\":\"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/65-of-marketers-love-the-new-google-search-console-insights\/\",\"name\":\"Google Search Console Insights 65% of marketers love | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/65-of-marketers-love-the-new-google-search-console-insights\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/65-of-marketers-love-the-new-google-search-console-insights\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/09\/Google-Search-Console.png\",\"datePublished\":\"2020-09-02T08:50:00+00:00\",\"dateModified\":\"2021-06-25T14:12:01+00:00\",\"author\":{\"@id\":\"https:\/\/www.smartinsights.com\/#\/schema\/person\/aa475236dd61185f69fa83154c8fb4d7\"},\"description\":\"Google Search Console Insights combines Google Search Console and Google Analytics - a new SEO platform for content marketers | Smart Insights\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/65-of-marketers-love-the-new-google-search-console-insights\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/65-of-marketers-love-the-new-google-search-console-insights\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/65-of-marketers-love-the-new-google-search-console-insights\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/09\/Google-Search-Console.png\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/09\/Google-Search-Console.png\",\"width\":320,\"height\":471,\"caption\":\"Google Search Console Insights\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/65-of-marketers-love-the-new-google-search-console-insights\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"65% of marketers LOVE the new Google Search Console Insights\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; The Marketing Strategy Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smartinsights.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.smartinsights.com\/#\/schema\/person\/aa475236dd61185f69fa83154c8fb4d7\",\"name\":\"Gabrielle Wright\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6b3d10151baeb96133a74f41a231e704?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6b3d10151baeb96133a74f41a231e704?s=96&d=identicon&r=g\",\"caption\":\"Gabrielle Wright\"},\"description\":\"Gabrielle Wright is the Smart Insights blog editor, managing the company's SEO and social media strategies. With specialisms in marketing for the pharmaceutical\/healthcare industry, financial services, manufacturing, IT\/high tech, brands and e-commerce, Gabrielle can generally be found in her home office in Sandiacre, with a cup of tea, reading and writing about marketing theory and its practical application in the global economy! You can connect with Gabrielle on LinkedIn.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/gabrielle-wright-aaa09976\/\"],\"url\":\"https:\/\/www.smartinsights.com\/author\/gabrielle-wrightsmartinsights-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Search Console Insights 65% of marketers love | Smart Insights","description":"Google Search Console Insights combines Google Search Console and Google Analytics - a new SEO platform for content marketers | Smart Insights","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/65-of-marketers-love-the-new-google-search-console-insights\/","og_locale":"en_US","og_type":"article","og_title":"Google Search Console Insights 65% of marketers love | Smart Insights","og_description":"Google Search Console Insights combines Google Search Console and Google Analytics - a new SEO platform for content marketers | Smart Insights","og_url":"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/65-of-marketers-love-the-new-google-search-console-insights\/","og_site_name":"Smart Insights","article_publisher":"https:\/\/www.facebook.com\/smartinsights","article_published_time":"2020-09-02T08:50:00+00:00","article_modified_time":"2021-06-25T14:12:01+00:00","og_image":[{"width":320,"height":471,"url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/09\/Google-Search-Console.png","type":"image\/png"}],"author":"Gabrielle Wright","twitter_card":"summary_large_image","twitter_creator":"@smartinsights","twitter_site":"@smartinsights","twitter_misc":{"Written by":"Gabrielle Wright","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/65-of-marketers-love-the-new-google-search-console-insights\/","url":"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/65-of-marketers-love-the-new-google-search-console-insights\/","name":"Google Search Console Insights 65% of marketers love | Smart Insights","isPartOf":{"@id":"https:\/\/www.smartinsights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/65-of-marketers-love-the-new-google-search-console-insights\/#primaryimage"},"image":{"@id":"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/65-of-marketers-love-the-new-google-search-console-insights\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/09\/Google-Search-Console.png","datePublished":"2020-09-02T08:50:00+00:00","dateModified":"2021-06-25T14:12:01+00:00","author":{"@id":"https:\/\/www.smartinsights.com\/#\/schema\/person\/aa475236dd61185f69fa83154c8fb4d7"},"description":"Google Search Console Insights combines Google Search Console and Google Analytics - a new SEO platform for content marketers | Smart Insights","breadcrumb":{"@id":"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/65-of-marketers-love-the-new-google-search-console-insights\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/65-of-marketers-love-the-new-google-search-console-insights\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/65-of-marketers-love-the-new-google-search-console-insights\/#primaryimage","url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/09\/Google-Search-Console.png","contentUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/09\/Google-Search-Console.png","width":320,"height":471,"caption":"Google Search Console Insights"},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/65-of-marketers-love-the-new-google-search-console-insights\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartinsights.com\/"},{"@type":"ListItem","position":2,"name":"65% of marketers LOVE the new Google Search Console Insights"}]},{"@type":"WebSite","@id":"https:\/\/www.smartinsights.com\/#website","url":"https:\/\/www.smartinsights.com\/","name":"Smart Insights","description":"Digital Marketing &gt; The Marketing Strategy Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartinsights.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.smartinsights.com\/#\/schema\/person\/aa475236dd61185f69fa83154c8fb4d7","name":"Gabrielle Wright","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartinsights.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6b3d10151baeb96133a74f41a231e704?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6b3d10151baeb96133a74f41a231e704?s=96&d=identicon&r=g","caption":"Gabrielle Wright"},"description":"Gabrielle Wright is the Smart Insights blog editor, managing the company's SEO and social media strategies. With specialisms in marketing for the pharmaceutical\/healthcare industry, financial services, manufacturing, IT\/high tech, brands and e-commerce, Gabrielle can generally be found in her home office in Sandiacre, with a cup of tea, reading and writing about marketing theory and its practical application in the global economy! You can connect with Gabrielle on LinkedIn.","sameAs":["https:\/\/www.linkedin.com\/in\/gabrielle-wright-aaa09976\/"],"url":"https:\/\/www.smartinsights.com\/author\/gabrielle-wrightsmartinsights-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/posts\/156059"}],"collection":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/users\/538719"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/comments?post=156059"}],"version-history":[{"count":5,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/posts\/156059\/revisions"}],"predecessor-version":[{"id":156067,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/posts\/156059\/revisions\/156067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media\/156064"}],"wp:attachment":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media?parent=156059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/categories?post=156059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/tags?post=156059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}