{"id":156178,"date":"2020-09-08T12:40:00","date_gmt":"2020-09-08T11:40:00","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=156178"},"modified":"2022-08-10T12:37:23","modified_gmt":"2022-08-10T11:37:23","slug":"our-top-5-creators-on-instagram-reels","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/our-top-5-creators-on-instagram-reels\/","title":{"rendered":"Our top 5 creators on Instagram Reels (and what it means for your social media strategy)"},"content":{"rendered":"

Discover our top 5 creators on Instagram Reels, and why we've chosen them. Stay up to date with the latest social media trend to inform your digital marketing strategy<\/h2>\n

One month ago, Instagram unveiled its latest platform update, Instagram Reels<\/a>; an informal, content-centric, short video format for brands, influencers and fans to create and share alike.<\/p>\n

\"Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools. You can share reels with your followers on Feed, and, if you have a public account, make them available to the wider Instagram community through a new space in Explore.\"<\/p><\/blockquote>\n

If you're looking for inspiration, here are our favourite 5 Instagram creators, and why...<\/p>\n

Netflix<\/h3>\n

We're kicking off with @Netflix<\/a>, who in the first quarter of 2020 delivered global net subscriber additions of almost 15.8 million<\/a>. Call it the COVID effect. The challenge now for Netflix and other growing streaming services is defending their market share and retaining their customers.<\/p>\n

This Reel is a light-hearted celebration of great on-screen drama, showcasing a 15-second teaser clip from newly released Work It<\/em>. Challenged to answer 'what are they looking at - wrong answers only', customers and fans contribute to the hype around this movie, keeping it at the forefront of subscribers' watch lists and keeping the subscriptions coming in.<\/p>\n

Marketing trends for consumer brands 2022<\/h3>

Accelerate your growth in 2022 with trends, examples, and practical strategy integrated with our RACE Framework<\/p>Get Started Today<\/a><\/div>\"E-commerce<\/div><\/span><\/p>\n

Customer engagement is a crucial element of lifecycle marketing. Recent research shows that 77% of marketers are now prioritizing customer retention, which can multiply your revenue by 5-19 times, to drive business growth in the recession<\/a>.<\/p>\n

Marketing trends for consumer brands 2022<\/h3>

Accelerate your growth in 2022 with trends, examples, and practical strategy integrated with our RACE Framework<\/p>Get Started Today<\/a><\/div>\"E-commerce<\/div><\/span><\/p>\n

Red Bull<\/h3>\n

While this brand certainly needs no introduction, their invigorating approach to Reels must be recognized. @RedBull<\/a> is pulling in millions of views for their adrenaline junkie Reels, which are so well tied into the branding that the product doesn't even need to feature!<\/p>\n

So, while we're catching our breath between thrills, it's worth noting that so far Reels has no ad formats or sponsored content. This is a deliberate move by Instagram to first build up the online community<\/a>, getting into the heart of what Reels can offer audiences in 2020.<\/p>\n

As we all know, integrated multi-channel planning should include a strategy for each channel, so how do we use Reels? This quotation from Adnews outlines the role of customer-centric content<\/a> in Reels:<\/p>\n

\"Reels allows for brands to flex their creativity by entertaining and delighting their followers. To be effective with Reels brands must understand the needs of their audience. What are they seeking from you on all of your social media channels? What are they seeking from you on Instagram and where does a Reels strategy meet your audience requirements?\"<\/p><\/blockquote>\n

And if that means we get more content like this, I'm definitely going to keep my eye on the Reels community...<\/p>\n

Marketing trends for consumer brands 2022<\/h3>

Accelerate your growth in 2022 with trends, examples, and practical strategy integrated with our RACE Framework<\/p>Get Started Today<\/a><\/div>\"E-commerce<\/div><\/span><\/h3>\n

Louis Vuitton<\/h3>\n

Luxury fashion brand marketing is a law unto itself, and the fantastic suite of #LVCruise<\/a> Reels racking up millions of views on Instagram is no exception. These high quality, iconic Reels put @LouisVuitton<\/a> fashion at the forefront of content creation for everybody to see.<\/p>\n

Just over a third of Instagram users are aged 25-34<\/a>\u00a0and they represent a wide demographic<\/a>. It's not difficult to see why so many fashion brands embrace Instagram to connect with their audience.<\/p>\n

Naturally, the setup of the platform right now, with no sponsored ads and an Explore feed favouring engaging content<\/a>, will allow Louis Vuitton to benefit from unprecedented organic reach.<\/p>\n

A recent study into the target markets of some of the biggest luxury fashion brands out there<\/a> identifies the following in LV customers:<\/p>\n