{"id":1584,"date":"2010-03-11T07:57:25","date_gmt":"2010-03-11T07:57:25","guid":{"rendered":"http:\/\/www.smartinsights.com\/?page_id=1584"},"modified":"2023-02-23T13:58:13","modified_gmt":"2023-02-23T13:58:13","slug":"about-dave-chaffey","status":"publish","type":"page","link":"https:\/\/www.smartinsights.com\/about-dave-chaffey\/","title":{"rendered":"About Dave Chaffey"},"content":{"rendered":"<h2>Dr Dave Chaffey is the co-founder of digital marketing advice platform Smart Insights<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-165479\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/02\/Dave-RACE.png\" alt=\"\" width=\"2448\" height=\"1928\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/02\/Dave-RACE.png 2448w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/02\/Dave-RACE-550x433.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/02\/Dave-RACE-700x551.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/02\/Dave-RACE-150x118.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/02\/Dave-RACE-768x605.png 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/02\/Dave-RACE-1536x1210.png 1536w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/02\/Dave-RACE-2048x1613.png 2048w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/02\/Dave-RACE-250x197.png 250w\" sizes=\"(max-width: 2448px) 100vw, 2448px\" \/>Since Dave started training and consulting on digital marketing he has enjoyed sharing his passion for how to best apply digital media and technology for marketing with business professionals and students.<br \/>\n<br \/>\nDave gave his first training course on online strategy for the Chartered Institute of Marketing in 1997, created his first site in 1998, wrote his first book, <em>Internet Marketing: Strategy, Implementation and Practice<\/em> in 2000 and he has specialized in helping individuals learn best practices and businesses improve their ROI from these exciting, dynamic channels ever since.<br \/>\n<br \/>\nKnown for his strategic, but practical, data-driven advice, he has trained and consulted with many business of all sizes. These include large B2B and B2C international brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&amp;G Investment, Rentokil Initial, O2 and Royal Canin (Mars Group).<\/p>\n<h3>Our self-service digital marketing advice<\/h3>\n<p>Today, on the Smart Insights site, thousands of members from over 100 countries around the world use our <a href=\"http:\/\/www.smartinsights.com\/digital-marketing-advice\/\" target=\"_blank\" rel=\"noopener noreferrer\">library of digital marketing resources<\/a>.<br \/>\n<br \/>\nSome <a href=\"https:\/\/www.smartinsights.com\/membership\/basic-letter\/\">templates are available with Free membership<\/a> and others like those below are for premium members only.\u00a0 These give far more detail, actionable recommendations and examples than possible in any traditional book.<br \/>\n<br \/>\nOur advice is structured using the <a href=\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/race-a-practical-framework-to-improve-your-digital-marketing\/\">RACE Growth System<\/a>, which Dave developed through consulting with many businesses, and provides a comprehensive multichannel marketing framework that can be applied to all types of business.<br \/>\n<br \/>\nOur Top 10 most popular Smart Insights premium member resources which Dave has written or edited are:<\/p>\n<ol>\n<li><a href=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-workbook\/\">Digital marketing plan workbook to create a plan<\/a> (Powerpoint or Word)<\/li>\n<li><a href=\"http:\/\/www.smartinsights.com\/guides\/digital-marketing-benchmarking\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digital marketing strategy audit<\/a><\/li>\n<li><a href=\"https:\/\/www.smartinsights.com\/learning-paths\/race-practical-digital-strategy\/\">RACE Practical Digital Marketing learning path<\/a><\/li>\n<li><a href=\"https:\/\/www.smartinsights.com\/guides\/customer-persona-guide-and-template\/\">Customer persona toolkit<\/a><\/li>\n<li><a href=\"https:\/\/www.smartinsights.com\/guides\/seo-gap-analysis-spreadsheet\">SEO Gap analysis\u00a0<\/a><\/li>\n<li><a href=\"http:\/\/www.smartinsights.com\/guides\/customer-persona-toolkit\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer persona toolkit<\/a><\/li>\n<li><a href=\"http:\/\/www.smartinsights.com\/guides\/marketing-campaign-plan-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing campaign briefing template<\/a><\/li>\n<li><a href=\"https:\/\/www.smartinsights.com\/guides\/editorial-calendar-spreadsheet\/\">Editorial plan template<\/a><\/li>\n<li><a href=\"https:\/\/www.smartinsights.com\/guides\/email-sequence-contact-strategy-template\">Email contact strategy template<\/a><\/li>\n<li><a href=\"https:\/\/www.smartinsights.com\/guides\/google-analytics-setup-guide\">Google Analytics audit and customization template<\/a><\/li>\n<\/ol>\n<h3>Connect with Dave Chaffey<\/h3>\n<p>To share updates and ideas on the latest in digital marketing, or to ask a question, feel free to\u00a0<a href=\"http:\/\/www.linkedin.com\/in\/davechaffey\">connect with Dave on LinkedIn<\/a>.<\/p>\n<p><center><script src=\"http:\/\/platform.linkedin.com\/in.js\"><\/script><script type=\"IN\/MemberProfile\" data-id=\"http:\/\/www.linkedin.com\/in\/davechaffey\" data-format=\"inline\" data-related=\"false\"><\/script><!-- Place this tag where you want the widget to render. --><\/center><\/p>\n<h3><a name=\"books\"><\/a>Dave's books on digital marketing<\/h3>\n<p>Dave Chaffey is the author of five successful business books including <em>Digital Marketing: Strategy, Implementation and Practice<\/em>; <em>Digital Business and E-commerce Management<\/em>, <em>Digital Marketing Excellence <\/em>and <em>Total E-mail Marketing<\/em>. Dave's books are regularly updated, some are in their seventh or eighth editions and are used worldwide including Chinese, French, Dutch, Germany, Serbo-Croat and Italian translations.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"image-border-grey aligncenter wp-image-165480 \" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/02\/2023-02-23_13-35-13.png\" alt=\"\" width=\"399\" height=\"711\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/02\/2023-02-23_13-35-13.png 788w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/02\/2023-02-23_13-35-13-550x980.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/02\/2023-02-23_13-35-13-700x1247.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/02\/2023-02-23_13-35-13-84x150.png 84w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/02\/2023-02-23_13-35-13-768x1368.png 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/02\/2023-02-23_13-35-13-225x400.png 225w\" sizes=\"(max-width: 399px) 100vw, 399px\" \/><\/p>\n<p>Dave also has a <a href=\"http:\/\/www.davechaffey.com\" target=\"_blank\" rel=\"noopener noreferrer\">personal book support blog<\/a> where he writes about the latest digital marketing innovations to support students studying digital marketing.<\/p>\n<h3><a name=\"accolades\"><\/a>Accolades<\/h3>\n<p>Dave was been recognized by the Chartered Institute of Marketing in 1996 as one of:<br \/>\n<br \/>\n\"<em>50 marketing 'gurus' worldwide who have shaped the future of marketing<\/em>\".<br \/>\n<br \/>\nDave is also proud to have been recognized by the Department of Trade and Industry, NOP World and E-consultancy as one of the:<br \/>\n<br \/>\n\"<em>Top 100 hundred people commended by the industry as key influencers and drivers, who have driven the development and growth of e-commerce in the UK over the last ten years<\/em>\".<br \/>\n<br \/>\nJim Sterne, Internet marketing pioneer, Jim Sterne, chairman of the Web Analytics Association and organizer of the annual <a href=\"http:\/\/www.emetrics.org\">E-metrics summits<\/a> comments:<br \/>\n<br \/>\n\"<em>Dave layers a keen understanding of marketing with in-depth technical and heuristic knowledge about doing business on the Internet. Top-down or bottom-up, Dave has an astonishing grasp of strategy as well as tactics<\/em>\".<\/p>\n<h3>Other marketing experience<\/h3>\n<p>Between 1988 and 1995, Dave worked in the industry as an account manager for several companies delivering business intelligence solutions for companies such as Ford Europe, WH Smith and the Halifax. He has also worked for three digital marketing agencies including <a href=\"http:\/\/www.clickthrough-marketing.com\" target=\"_blank\" rel=\"noopener noreferrer\">ClickThrough Marketing<\/a> where he is Insights Director.<br \/>\n<br \/>\nBetween 1995 and 2001, Dave was Senior Lecturer at the University of Derby where his research specialism was approaches to measuring and improving\u00a0 digital marketing performance. He was involved in the development of two of the first e-business-related university programmes in the UK: a BA in Internet Marketing and the MSc in Electronic Commerce.<br \/>\n<br \/>\nDave also taught on postgraduate MBA and MA Marketing Management Programmes and has lectured at this level in a range of business schools including Birmingham University Business School, Cranfield School of Management, Leeds University Business School and the University of Warwick.<br \/>\n<br \/>\nOutside of work, Dave enjoys unwiring by fell running, orienteering, indie guitar music and travelling.<\/p>\n<h3>Contacting and learning from Dave<\/h3>\n<p>To receive my updates discussing the latest digital trends, feel free to <a href=\"https:\/\/www.linkedin.com\/in\/davechaffey\/\" target=\"_blank\" rel=\"noopener noreferrer\">connect on\u00a0 LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dr Dave Chaffey is the co-founder of digital marketing advice platform Smart Insights Since Dave started training and consulting on digital marketing he has enjoyed sharing his passion for how to best apply digital media and technology for marketing with &hellip;..<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>About Dave Chaffey | Smart Insights<\/title>\n<meta name=\"description\" content=\"Find out more about Dr. Dave Chaffey, co-founder of Smart Insights, his work, books and specialisms, as well as how to contact Dave yourself.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/about-dave-chaffey\/\" 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