{"id":160401,"date":"2023-12-18T16:11:16","date_gmt":"2023-12-18T16:11:16","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=160401"},"modified":"2023-12-19T11:37:12","modified_gmt":"2023-12-19T11:37:12","slug":"marketing-for-tech-companies","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/marketing-for-tech-companies\/","title":{"rendered":"Marketing for tech companies: How to identify opportunity, strategy, and action for business growth in 2024"},"content":{"rendered":"<h2>Drive the direction of your technology business' growth next year with an integrated approach to marketing strategy and planning<\/h2>\n<p>What is the secret of marketing for tech companies? As a popular topic amongst marketers of all backgrounds - this growing sector merits its own discussion, helping us answer questions such as:<\/p>\n<ul>\n<li>How do you budget marketing for IT\/technology companies?<\/li>\n<li>What are the most reliable growth hacks for startups?<\/li>\n<li>How can IT and technology marketers stand out to win more high-value customers in an increasingly saturated digital landscape?<\/li>\n<\/ul>\n<p>The global technology market is expected to rise to\u00a0<a href=\"https:\/\/www.linkedin.com\/pulse\/technology-market-2023-hit-statistical\/\" target=\"_blank\" rel=\"noopener\">$3,168.13 million by 2027<\/a>. This evolving international digital landscape affects us all, and as marketers, it is crucial to react and adapt to stay relevant to our customers.<\/p>\n<p>At Smart Insights we encourage members to use OSA to structure their marketing planning. The macro-environment for tech marketers opens up new opportunities which fuel strategies and actions that your business can benefit from with a planned approach.<\/p>\n<p><a href=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/04\/OSA-explainer-2023.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-165935 size-large\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/04\/OSA-explainer-2023-700x700.png\" alt=\"OSA explainer 2023\" width=\"640\" height=\"640\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/04\/OSA-explainer-2023-700x700.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/04\/OSA-explainer-2023-550x550.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/04\/OSA-explainer-2023-150x150.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/04\/OSA-explainer-2023-768x768.png 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/04\/OSA-explainer-2023-400x400.png 400w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/04\/OSA-explainer-2023-250x250.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/04\/OSA-explainer-2023.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>Looking for a new approach to planning for your tech business? Join Smart Insights for access to practical, expert-led marketing strategy and planning advice. Integrate our strategic tools and planning templates to streamline your marketing activities so you can use data and analytics to truly understand, and improve, your customers' experiences of your IT\/high-tech company.<\/p>\n<p><span style=\"font-weight: 400;\"><p><a href=\"\/membership\/basic-letter\/\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2019\/10\/si_blog_banner.png\" alt=\"Sign up for Free membership\" onclick=\"ga('send', 'event', 'Blog link', 'Click free membership banner', 'goal setting and evaluation');\"><\/a><\/p><\/span><\/p>\n<h3>Opportunities for tech companies<\/h3>\n<p>Clearly, there are opportunities for tech companies to embrace digital transformation right now. Whether digital transformation is new to you, or you're in the middle of this exciting period of change, it's important to stay focused on your digital capabilities and the benefits of digital development.<\/p>\n<p>For example, comparing the maturity in your processes for managing always-on and campaign activities to peers in your sector helps demonstrate the need for investment and upskilling. Planning your strategy focusing on improving your business' digital infrastructure and skills means you can set internal KPIs based on your digital priorities and success factors.<\/p>\n<p>Our <a href=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-benchmarking-templates\/\">free digital marketing benchmarks templates<\/a> offer digital maturity benchmarks for reviewing the opportunities available for your IT or high-tech company right now. So you can confidently craft the team and resources you need to implement your marketing strategy.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-161726 size-full\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2021\/11\/Digital-marketing-excellence-benchmarking.png\" alt=\"Digital marketing excellence benchmarking\" width=\"1009\" height=\"713\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2021\/11\/Digital-marketing-excellence-benchmarking.png 1009w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2021\/11\/Digital-marketing-excellence-benchmarking-550x389.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2021\/11\/Digital-marketing-excellence-benchmarking-700x495.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2021\/11\/Digital-marketing-excellence-benchmarking-150x106.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2021\/11\/Digital-marketing-excellence-benchmarking-768x543.png 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2021\/11\/Digital-marketing-excellence-benchmarking-250x177.png 250w\" sizes=\"(max-width: 1009px) 100vw, 1009px\" \/><\/p>\n<h3>Strategy for tech companies<\/h3>\n<p>If you're looking for a winning marketing strategy to stand out in the marketplace and acquire and retain more customers for your IT\/high-tech company, the most important takeaway for you today has to be our RACE Framework.<\/p>\n<p>As shown below, RACE walks you through 5 steps to building an agile, strategic approach to digital marketing. Starting with your plan, creating a marketing strategy based around your customers' journey through the marketing funnel is a no-brainer, particularly when marketing for a tech company, since the customer journeys here can be very complex.<\/p>\n<p>Our <a href=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-template\/\">free RACE digital marketing plan template<\/a> supports marketing leaders to review metrics, goals, and conversions, at each stage of the marketing funnel, using real-time customer data to ensure their pipelines are working as efficiently as possible.<\/p>\n<p><a href=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2022\/11\/Race-Planning-Framework.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-164322 size-full\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2022\/11\/Race-Planning-Framework.png\" alt=\"Race Planning Framework\" width=\"2701\" height=\"1876\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2022\/11\/Race-Planning-Framework.png 2701w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2022\/11\/Race-Planning-Framework-550x382.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2022\/11\/Race-Planning-Framework-700x486.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2022\/11\/Race-Planning-Framework-150x104.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2022\/11\/Race-Planning-Framework-768x533.png 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2022\/11\/Race-Planning-Framework-1536x1067.png 1536w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2022\/11\/Race-Planning-Framework-2048x1422.png 2048w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2022\/11\/Race-Planning-Framework-250x174.png 250w\" sizes=\"(max-width: 2701px) 100vw, 2701px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Download your free 90-day digital marketing planning template to get started today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class='postauthor si-guide-block'>\n                <div class='col-md-2 col-sm-12 si-icon-holder'>\n                    <a target='_blank' href='https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-template\/'>\n                  <img src='https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/05\/Digital-marketing-planning-template-guide-cover-creator-pdf-106x150.jpg' alt='Free digital marketing plan template'>\n                    <\/a>\n                <\/div>\n                <div class='col-md-10 col-sm-12'>\n                    <p><strong>Free digital marketing plan template<\/strong><\/p>\n                    <p>Our popular marketing planning template is structured across the Smart Insights RACE Framework. Join Smart Insights as a Free Member to download our digital marketing plan template today<\/p>\n                    <p>Access the <a target='_blank' href='https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-template\/'>Free digital marketing plan template<\/a><\/p>\n                <\/div>\n            <\/div><\/span><\/p>\n<h3>Marketing actions towards your goals<\/h3>\n<p>The final stage in our structure of opportunity, strategy, action is implementing the marketing activities themselves! That's where our tried-and-tested marketing tools come in.<\/p>\n<p>As a manager, our <a href=\"https:\/\/www.smartinsights.com\/learning-paths\/\">Learning Paths<\/a> and interactive dashboard enable you to assign and track progress in modules for your team. As a channel specialist, our expert <a href=\"https:\/\/www.smartinsights.com\/digital-marketing-advice\/\">guides and templates<\/a> empower you to stay at the forefront of your specialism.<\/p>\n<p>Members also receive our weekly news bulletin alongside reports, webinars, and industry news. Join Smart Insights today to keep in touch and find out how your company could benefit from our tools and training.<\/p>\n<p><span style=\"font-weight: 400;\"><p><a href=\"\/membership\/basic-letter\/\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2019\/10\/si_blog_banner.png\" alt=\"Sign up for Free membership\" onclick=\"ga('send', 'event', 'Blog link', 'Click free membership banner', 'goal setting and evaluation');\"><\/a><\/p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Drive the direction of your technology business&#8217; growth next year with an integrated approach to marketing strategy and planning What is the secret of marketing for tech companies? As a popular topic amongst marketers of all backgrounds &#8211; this growing &hellip;..<\/p>\n","protected":false},"author":538719,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[29],"tags":[996,1892,1086,1479,1564],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing for tech companies: Opportunity, strategy, action<\/title>\n<meta name=\"description\" content=\"Optimize your technology business&#039; digital transformation and identify opportunity, strategy, and action marketing for tech companies\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/marketing-for-tech-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing for tech companies: Opportunity, strategy, action\" \/>\n<meta property=\"og:description\" content=\"Optimize your technology business&#039; 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