{"id":161490,"date":"2021-12-30T09:00:13","date_gmt":"2021-12-30T09:00:13","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=161490"},"modified":"2021-12-16T15:48:47","modified_gmt":"2021-12-16T15:48:47","slug":"better-marketing-campaign-briefs","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/traffic-building-strategy\/campaign-planning\/better-marketing-campaign-briefs\/","title":{"rendered":"Better Marketing Campaign Briefs"},"content":{"rendered":"

Do you think your business is good at writing briefs? Your agency likely disagrees...<\/h2>\n

Research from Smart Insights exploring best practices for marketing planning has often reviewed the importance of annual marketing planning and how to structure marketing and digital marketing plans.<\/p>\n

See, for example, our recent Digital Maturity research report<\/a> reviewing how many businesses integrate planning for digital marketing into their annual plans.<\/p>\n

However, we haven\u2019t explored how marketers approach the process of creating a marketing campaign brief and whether it is effective.<\/p>\n

Of course, this is important because of the amount of investment in marketing campaigns that support and must deliver on targets set out in annual marketing plans.<\/p>\n

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But, we do recognize the importance of a structured, insights-driven campaign planning process through the templates recommending how to structure a brief in our campaign planning toolkit.<\/p>\n

Campaign Planning Learning Path module learning objectives:<\/h5>\n