{"id":162785,"date":"2022-03-22T16:03:45","date_gmt":"2022-03-22T16:03:45","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=162785"},"modified":"2022-05-24T14:36:25","modified_gmt":"2022-05-24T13:36:25","slug":"how-to-get-the-most-out-of-your-digital-marketing-with-tech","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/how-to-get-the-most-out-of-your-digital-marketing-with-tech\/","title":{"rendered":"Let\u2019s talk tech \u2013 how to get the most out of your digital marketing"},"content":{"rendered":"

The worldwide pandemic has increased the need for businesses to adopt more sophisticated digital marketing technology. This has led to an increased move to online software solutions that may have not been needed before.<\/p>\n

Businesses of all sizes have had to quickly adapt to changing circumstances so that they can continue to operate as best they can. This has increased the demand for technical solutions \u2013 from team online collaborative meetings to organizing virtual events.<\/p>\n

The technology sector has always experienced fast-paced growth since the mid-1980s.\u00a0 When the invention of mobile phones, laptops, PCs and Personal Digital Assistants - now known as Smartphones - came about.<\/p>\n

To this day, new emerging tech, software, hardware, mobile and IoT solutions are constantly evolving.<\/p>\n

As a result, there has had to be a new approach to digital marketing.<\/p>\n

That\u2019s why we wanted to share the latest digital trends, frameworks, techniques and technology marketing examples with you. These trends can help you engage with your customers and build better relationships to help grow your business.<\/p>\n

IT and High Tech Trends Guide<\/h3>

Understand the marketing communications trends at play in the technology industry for new opportunities for start-ups and challengers.<\/p>Download the guide today<\/a><\/div>\"Digital<\/div>\n

1) A multi-channel approach to your marketing<\/strong><\/h2>\n

Competition in the digital marketing space can be fierce.<\/p>\n

Staying relevant and <\/span>engaging with your customers is key to elevate your brand in a crowded, <\/span>competitive and potentially expensive space.<\/span><\/p>\n

With a multitude of options available to ignite your brand, a strategic approach is always best.<\/p>\n

If you want to learn more \u2013 as a Starter member you can access our digital marketing benchmarking guide<\/a> which allows you to assess your position and audit your strategy against competitors.<\/p>\n

\"machine<\/a><\/p>\n

Researching which digital communications channels are best for you will be a key player in reaching your customers and building engaging relationships.<\/p>\n

What channels are your customers engaging with?<\/strong><\/h3>\n

An omnichannel marketing approach helps to gain knowledge of what your customers are thinking\/searching for. Then you can understand what will be useful for them. For example, how can you help them and where?<\/p>\n

This helps to plan how you will engage with them, what topics are of interest and how you can build relationships for ongoing retention.<\/p>\n

To help you understand your customers, our customer persona template<\/a> is really useful for our members. It can help to fully embrace who your customers are and create a better customer journey for increased engagement and retention.<\/p>\n

2) Embrace digital transformation<\/strong><\/h2>\n

In the past, some companies have been reluctant to integrate new technologies with their current business models. However, during the last few years especially, it has become crucial for businesses to embrace digital transformation to remain competitive.<\/p>\n

In the digital world that we live in today, creating brand awareness online, e-commerce and digital marketing have become more important than ever. It not only impacts your bottom line as a business but has also the digital world has become a strong platform to build relationships with your customers. Whether that means social media connectivity or a high performing website, it's important to connect with your customers.<\/p>\n

Particularly when it comes to digital marketing, technology has helped companies to build their brand awareness to attract new prospects; both locally and globally.<\/p>\n

One of the most significant driving forces for reaching customers and meeting their needs has been improving and cleaning data. It allows businesses to speak to the right customers with a more personalized touch.\u00a0 This also supports a more proactive approach for businesses and facilitates the ability to thrive.<\/p>\n

Digital transformation doesn\u2019t have to mean investing in the latest AI, VR or even 5G technologies. Instead, it can be as simple as upgrading your telephony system, holding webinars or online events, and creating more accessible ways to do business online or remotely. It could even be updating your marketing strategy to a more digital approach.<\/p>\n

To create the right digital transformation strategy <\/span>for your business, our guide<\/span>, \u2018Set your vision for digital channel transformation<\/a>\u2019 is a great source to help focus and align your digital and business goals.<\/p>\n

\n
\n \n Free digital marketing plan template\n <\/a>\n <\/div>\n
\n

Free digital marketing plan template<\/strong><\/p>\n

Our popular marketing planning template is structured across the Smart Insights RACE Framework. Join Smart Insights as a Free Member to download our digital marketing plan template today<\/p>\n

Access the Free digital marketing plan template<\/a><\/p>\n <\/div>\n <\/div><\/span><\/p>\n

3) Re-evaluate your content strategy<\/strong><\/h2>\n

Once upon a time, it was enough for a business to have quality web page content, update their blog regularly<\/a> and keep in touch with clients predominantly via email. As technology has evolved, including social media, there are now multiple channels to reach out to your customers.<\/p>\n

We have a great Quick Win for our members that really helps plan out how to write copy for social media<\/a> in order to engage with your customer base.<\/p>\n

Your content can include regularly sharing new content or repurposing content. This can be via social media, joining communities online, building personal brands, creating videos, infographics, reels, working with online publications and many more. All of which can be great <\/span>ways to increase your reach using the RACE framework<\/span> for digital marketing strategies<\/a>.<\/p>\n

Part of a great business plan includes investigating the avenues that are relevant for your customers. This enables a greater reach of customers, that are more engaged, informed and compelled to buy. Which, in turn, drives up your sales.<\/p>\n

\"brand<\/a><\/p>\n

How do I reach a digital audience?<\/strong><\/h3>\n

There are various ways you can reach your audience through technology. If anything, the pandemic really highlighted how we can work together remotely.\u00a0 But we can also connect in new ways and reaching out to our customers.<\/p>\n

Luckily, technology is on our side. That means that image sizes, metadata, and all things AI\/VR are at our fingertips when we are ready for them. What\u2019s more, is that we don\u2019t always need to be that complicated.<\/p>\n

The best thing businesses can do to relate to their customers is to have conversations. In order to do that, it\u2019s important to find where they are in the digital space. Once you're there you can get involved and solve their problems with your solution \u2013 aka your product or service.<\/p>\n

It\u2019s simply just a matter of reaching out to people that have a need for something and doing it in the right way.<\/p>\n

People will always be people. So, let\u2019s continue to treat them as such, digitally or otherwise.<\/p>\n

For some more great insight into how you can make digital marketing work for your business, tech or otherwise, our IT and High Tech Marketing Trends guide<\/a> is available to all our free members to download.<\/p>\n

Need a winning marketing strategy?<\/h3>

Book your free 1-2-1 consultation to develop your new strategy with the RACE Framework<\/p>Book consultation<\/a><\/div>\"Grow<\/div><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The worldwide pandemic has increased the need for businesses to adopt more sophisticated digital marketing technology. This has led to an increased move to online software solutions that may have not been needed before. Businesses of all sizes have had …..<\/p>\n","protected":false},"author":538719,"featured_media":162901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[29],"tags":[],"acf":[],"yoast_head":"\nHow businesses can use technology to make the most of marketing<\/title>\n<meta name=\"description\" content=\"Digital marketing technology has enabled businesses to expand and develop. 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