{"id":165265,"date":"2023-02-08T14:28:47","date_gmt":"2023-02-08T14:28:47","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=165265"},"modified":"2023-02-09T14:44:18","modified_gmt":"2023-02-09T14:44:18","slug":"what-is-a-digital-strategy-and-how-should-it-be-structured","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/manage-digital-transformation\/digital-transformation-strategy\/what-is-a-digital-strategy-and-how-should-it-be-structured\/","title":{"rendered":"What is a Digital strategy and how should it be structured?"},"content":{"rendered":"

An introduction and examples of using a planned approach to business digitalization with examples<\/h2>\n

In this article, you will learn what should be included in a digital strategy for a business and how to set goals and structure it. We will also explain the difference between a digital marketing strategy and cover some examples of digital strategy.<\/p>\n

What is digital strategy?<\/h2>\n

A digital strategy defines an organization\u2019s priority initiatives for future investment in digital technology to make a business more competitive by digitalization of its processes and review of its business model. It has a broad scope, covering how digital technology can support business goals across the business.<\/em><\/p><\/blockquote>\n

Technology analyst Gartner (2023) highlights this in their definition of digitalization<\/a> where they emphasize a focus on improving business model rather than process. However, for me, digital strategy should consider both digitalization of both business processes and business model innovation.<\/p>\n

Although \u2018digital strategy\u2019 usually focuses on technology, it\u2019s important that it covers practical implementation issues of managing data and resources to manage the change when introducing technology. That\u2019s why digital strategy often involves reviewing digital transformation strategy.<\/p>\n

The 7Ds of digital marketing that your digital strategy should consider<\/h4>\n

As part of defining the scope of opportunity when using a strategic approach to digital marketing, it\u2019s helpful to think about which digital audience interactions we need to understand and manage through marketing communications. Digital marketing today is about managing many more types of audience interaction than simply a company website or email marketing. It involves harnessing all of these other \u20187Ds of managing digital marketing interactions\u2019 which are shown in the visual below<\/p>\n

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The marketing activities that relate to the 7Ds that should be reviewed as part of a strategic approach, that are explained in more detail in our article defining what is digital marketing<\/a>\u00a0 are:<\/p>\n