{"id":165834,"date":"2024-02-10T13:46:01","date_gmt":"2024-02-10T13:46:01","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=165834"},"modified":"2024-03-22T12:13:00","modified_gmt":"2024-03-22T12:13:00","slug":"a-briefing-on-the-latest-updates-to-chatgpt-relevant-for-marketing-and-business","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/a-briefing-on-the-latest-updates-to-chatgpt-relevant-for-marketing-and-business\/","title":{"rendered":"A briefing on the latest updates to ChatGPT relevant for marketing and business"},"content":{"rendered":"

How do the latest updates to ChatGPT including GPT\u20134, AutoGPT, Plug-ins and ChatGPT Plus boost its potential for marketers?<\/h2>\n

Since I originally wrote an article on Using ChatGPT for marketing<\/a> just after ChatGPT launched, there has been a whirlwind of developments from OpenAI and their partners. For marketers who are busy with their day job, this can be bewildering and you can miss some of the key developments, so here I\u2019ll summarise some of the main developments in a brief timeline and how significant I see them to be.<\/p>\n

Members can read about other \u2018need-to-know\u2019 key digital marketing developments in our regularly updated latest Digital Media updates tracker<\/a>.<\/p>\n

The main developments since the launch of ChatGPT relevant to marketers and businesses have been:<\/p>\n

1 ChatGPT features integrated into Microsoft Bing<\/h3>\n

This originally occurred in February 2023. In late 2023 Microsoft renamed this service to Co-Pilot in line with it's branding of Microsoft AI-assistant services with this sub-brand.<\/p>\n

I got access to the new Bing integrating ChatGPT in March after joining the waitlist when it launched in early Feb. My first impression of Bing chat-based search was\u2026 It\u2019s too slow \/ laggy = unusable.<\/p>\n

My second impression was that it\u2019s cool to integrate the sources of info with links to them and an improved experience on ChatGPT, but my immediate third impression was that the recommendations to sources that are powered by Bing search and are less relevant \/ poorer quality sites than Google would recommend - which is why \u2018everyone\u2019 uses Google compared to Bing - it gives a better experience all round. The recommendations if you ask it a question as part of a dialogue are different to ChatGPT and less insightful.<\/p>\n

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So, underwhelming all-in-all\u2026 That said, some of the performance issues have been reduced although you still have to wait ten plus seconds for a response which people aren\u2019t used to. Still, I do now have Edge ready to use in my task bar and use it for understanding concepts that are new to me and it\u2019s good to have continuous access.<\/p>\n

However, 1 million joined the waitlist for new Bing in the first 48 hours, so some interest, but not as high as ChatGPT. Microsoft has seen a small gain in its market share for its Edge browser which incorporates it.<\/p>\n

\"Sign<\/a><\/p><\/span><\/p>\n

2 New Open AI business services and upgrades<\/h3>\n

A lot of need-to-know developments recently - all of which expand the commercial potential for deploying AI in your business:<\/p>\n

GPT\u20134 released<\/h4>\n

On March 14, 2023, OpenAI released the large language model GPT\u20134<\/a> which is now available within ChatGPT, so improving its performance, but with the caveat that GPT\u20134 retains some of the same problems of \u201challucinating\u201d answers. It also can take images as input, so they can be described.<\/p>\n

The claims from OpenAI that GPT\u20134 offers human-level performance on various professional and academic benchmarks<\/em> are amazing: it passes a simulated bar exam with a score around the top 10% of test takers; in contrast, GPT\u20133.5\u2019s score was around the bottom 10%\u2026<\/p>\n

This level of improvement has led some to suggest that we\u2019re rapidly approaching a real-world AGI, since when Microsoft Research tested the model behind GPT\u20134, they concluded that \"it could reasonably be viewed as an early (yet still incomplete) version of an artificial general intelligence (AGI) system<\/a>\".<\/p>\n

GPTs launched<\/h4>\n

In November 2023, Open AI released their custom GPT tool<\/a> so that you can now create custom versions of ChatGPT that combine instructions, extra knowledge, and any combination of skills.<\/p>\n

This is a significant development since specific LLM training material for a company can be uploaded so that recommendations can be tailored for a business.<\/p>\n

Plugins for ChatGPT<\/h4>\n

In March, OpenAI also launched plug-ins for ChatGPT<\/a>. Some have made the claim that OpenAI has had its app store moment<\/a> and is now competing with the Apple and Google App Stores. While I don\u2019t think this is the case, what is really interesting for businesses thinking about commercial products built on ChatGPT is that the first plugins are from well-known brands including Expedia, FiscalNote, Instacart, KAYAK, Klarna, Milo, OpenTable, Shopify, Slack, Speak, Wolfram, and Zapier.<\/p>\n

Clearly, marketers now have options to use ChatGPT to add to their online brand value proposition<\/a> and this should be a big wake up call for businesses who aren\u2019t considering this.<\/p>\n

\"Sign<\/a><\/p><\/span><\/p>\n

The advent of GPT\u20134 has also showcases new business applications<\/a> including Duolingo improving its language learning apps, Morgan Stanley wealth management deploys GPT\u20134 to organize its knowledge base and Stripe leveraging GPT\u20134 to streamline user experience and combat fraud.<\/p>\n

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ChatGPT Plus service<\/h4>\n

The other main recent announcement from Open AI was the launch of ChatGPT Plus<\/a> in February. This is available for $20\/month, and subscribers will get these benefits:<\/p>\n