Digital marketing is complex with many options for businesses to use different digital marketing channels and platforms. Smart Insights developed the RACE Framework to define a simple, yet comprehensive structure which helps marketers ensure they plan for all the success factors of modern, always-on customer lifecycle marketing.<\/span><\/p>\n Within the RACE Framework, each of the five parts of RACE is broken down into five key activities. This defines <\/span>25 key marketing activities across RACE <\/b>that need to be considered by all types of businesses who want to manage modern marketing effectively.\u00a0<\/span><\/p>\n This resource defines these 25 key activities and recommends relevant premium templates and learning path modules from Smart Insights that you can use to improve your marketing.<\/span><\/p>\n Since successful digital marketing needs granular skills and processes to be developed, we also define <\/span>70 Standard Operating Procedures for Marketing<\/b> to help you review your skills and processes. We explain the Opportunity, Strategy and Action for each SOP and show you which templates and Learning Paths will help improve your activities.<\/span><\/p>\n SOPs define how marketing activities should best be completed to give the best results by defining a series of steps or sub-tasks. SOPs are particularly well-suited to digital marketing since when marketing using channels like organic and paid search, social media and email marketing, there is a lot of complexity and best practices to follow for the best results.<\/span><\/p>\n SOPs are a foundation of Smart Insights, since when we launched, we wanted to help marketers or business owners who were new to digital marketing save time and get better results through following best practices based on our experiences and tests of using digital marketing across many sectors.<\/span><\/p>\n Our premium members use the explanations in our Learning Path online training courses and recommended templates highlighted in this Google Sheet to take action to improve results based on an audit of their SOPs.<\/span><\/p>\n Editable documents, spreadsheets, and presentation templates are the most popular Smart Insights premium member resources. They are particularly useful for agencies and consultants since, with a Smart Insights Business Membership, they can be rebranded (white labelled) or amended for use with your logo and recommendations for presenting to clients. They are also often used in-house for amending or creating strategies and action plans within a company\u2019s own business.<\/span><\/p>\n These editable templates are downloadable as Word, Excel or PowerPoint files which can also be imported into Google Documents equivalents. They have been designed to help members rapidly create audits, strategies and action plans for many marketing activities, with the emphasis on digital marketing.\u00a0<\/span><\/p>\n We created this Index of Smart Insights resources and editable templates to help members have a simple overview of the editable resources we have available to support marketing SOPs.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" How will this RACE Standard Operating Procedures for digital marketing help me and my business? Digital marketing is complex with many options for businesses to use different digital marketing channels and platforms. Smart Insights developed the RACE Framework to define …..<\/p>\n","protected":false},"featured_media":168597,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"\nWhat is an SOP?<\/h4>\n
An index of our editable templates for customization or white labelling<\/h3>\n