{"id":166279,"date":"2023-06-26T16:25:00","date_gmt":"2023-06-26T15:25:00","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=166279"},"modified":"2023-06-26T16:31:59","modified_gmt":"2023-06-26T15:31:59","slug":"using-ai-for-email-with-a-human-touch-how-marketers-can-leverage-ai-without-sacrificing-quality","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/email-marketing\/using-ai-for-email-with-a-human-touch-how-marketers-can-leverage-ai-without-sacrificing-quality\/","title":{"rendered":"Using AI for Email with a human touch: How marketers can leverage AI without sacrificing quality"},"content":{"rendered":"

Maximizing the potential of AI in email marketing with our human expertise<\/h2>\n

Picking a path through the ever-growing AI maze in email marketing is a challenge for today's digital marketers. While AI tools offer efficiency and support, relying solely on them risks producing mediocre results. In this blog I delve into the fascinating intersection of AI and email marketing, emphasizing the crucial role of human expertise in crafting engaging campaigns.\u00a0<\/span><\/p>\n

AI really helps, but your strategic thinking and long-term subscriber care remain vital to achieving email success. Let\u2019s unlock the true potential of AI while maintaining the art and personal touch of effective email marketing.<\/span><\/p>\n

How to use AI for marketing?<\/h4>\n

There is no doubt that using AI for email marketing will make the task more efficient. However, for all the same reasons that sending great emails is not easy, simply copying and pasting outputs is not the path to inspiring (and so successful) content.<\/span><\/p>\n

In this article, we\u2019ll look at some of the tools available to you across the planning, creation and optimization of emails. As well as how the skill and experience of marketers will remain the primary factor in how well your campaigns perform. AI will not replace the need for expertise. AI will provide us more ti<\/span>me to create emails that better engage and connect \u2013 real person to real person.<\/span><\/p>\n

Picking your path through the AI maze<\/h3>\n

For anyone in the digital space, its almost impossible to avoid AI related content at the moment. It is perhaps worth remembering that we do live in a professional marketing bubble. A UK study in June 2023<\/a> found that only 5% of adults reported using AI a lot, 45% a little, and 50% not at all.<\/p>\n

\"AI<\/a><\/p>\n

And as with any \u2018trend,\u2019 working out what is of value and what\u2019s hype is an art in itself. What does concern me as someone who is passionate about customer centric marketing, is the raft of \u2018advice\u2019 and messages stating, \u2018use this platform and copy and paste to create all your emails in seconds.\u2019<\/p>\n

AI like any technology provides a function, a way of delivering a task. How that task is defined, the objective setting or \u2018prompts\u2019 are a vital component to ensuring quality. Each of these is defined by us humans asking the task question of the machine. As strategy is to tactics \u2013 get the task instruction wrong and the rest of the output is most likely to be mediocre at best.<\/p>\n

Yes, embrace AI and the support it can offer you. Explore how it can help deliver your daily tasks. Use it to inspire new ways of working or idea generation. But add in \u2018you.\u2019 The art to the science. The inspiration and the core focus to create reader value. The desire to produce great, relevant, inspiring, and entertaining content.<\/p>\n

AI tools to help your marketing emails<\/h3>\n

AI can help with several tasks for email marketing:<\/p>\n