{"id":166697,"date":"2023-08-11T11:59:41","date_gmt":"2023-08-11T10:59:41","guid":{"rendered":"https:\/\/www.smartinsights.com\/?post_type=guides&#038;p=166697"},"modified":"2023-08-11T11:59:41","modified_gmt":"2023-08-11T10:59:41","slug":"google-ads-audit-checklist-spreadsheet","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/google-ads-audit-checklist-spreadsheet\/","title":{"rendered":"Google Ads Audit Checklist spreadsheet"},"content":{"rendered":"<h3>How will this Google Ads Audit Checklist help me and my business?<\/h3>\n<p>Google Ads is a powerful tool to reach potential new customers while they are searching for your products and services. It also offers opportunities to grow awareness through the display network of media sites and other Google properties, including Gmail maps and YouTube.<\/p>\n<p>However, Google Ads is a fiercely competitive auction-based system so it is possible to spend a lot of money rapidly with questionable returns. Google has added many AI-based automated features, some of which are automatically applied, meaning that managing Google Ads for the best results requires careful evaluation of the effectiveness of different features.<\/p>\n<p>This editable template is designed to help those managing Google Ads accounts perform an in-depth structured review which identifies features which could be switched on or off and to test and improve results through testing and optimization. It's based on a 70+ point checklist containing questions to prompt your review, a brief explanation of each feature in a useful advice and guidance column, recommendations for different types of businesses and links to detailed instructions from Google.<\/p>\n<h3>How is the Google Ads Audit Checklist structured?<\/h3>\n<p>The audit covers the following sections:<\/p>\n<ul>\n<li>Account setup - including Google Analytics 4 integration<\/li>\n<li>Campaigns<\/li>\n<li>Keyword targeting<\/li>\n<li>Creative<\/li>\n<li>Bidding and budgeting<\/li>\n<li>Other targeting options<\/li>\n<li>Reporting and analysis<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>How will this Google Ads Audit Checklist help me and my business? Google Ads is a powerful tool to reach potential new customers while they are searching for your products and services. It also offers opportunities to grow awareness through &hellip;..<\/p>\n","protected":false},"featured_media":166702,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads Audit Checklist spreadsheet | Smart Insights<\/title>\n<meta name=\"description\" content=\"Perform an in-depth review of Google Ads to test and improve results with our Google Ads Audit Checklist, with 70+ questions to consider.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/google-ads-audit-checklist-spreadsheet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads Audit Checklist spreadsheet | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Perform an in-depth review of Google Ads to test and improve results with our Google Ads Audit Checklist, with 70+ questions to consider.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/google-ads-audit-checklist-spreadsheet\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/08\/Google-Ads-audit-checklist-guide-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2480\" \/>\n\t<meta property=\"og:image:height\" content=\"3508\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/google-ads-audit-checklist-spreadsheet\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/google-ads-audit-checklist-spreadsheet\/\",\"name\":\"Google Ads Audit Checklist spreadsheet | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/google-ads-audit-checklist-spreadsheet\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/google-ads-audit-checklist-spreadsheet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/08\/Google-Ads-audit-checklist-guide-cover.png\",\"datePublished\":\"2023-08-11T10:59:41+00:00\",\"dateModified\":\"2023-08-11T10:59:41+00:00\",\"description\":\"Perform an in-depth review of Google Ads to test and improve results with our Google Ads Audit Checklist, with 70+ questions to consider.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/google-ads-audit-checklist-spreadsheet\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/google-ads-audit-checklist-spreadsheet\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/google-ads-audit-checklist-spreadsheet\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/08\/Google-Ads-audit-checklist-guide-cover.png\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/08\/Google-Ads-audit-checklist-guide-cover.png\",\"width\":2480,\"height\":3508,\"caption\":\"Guide cover of the Google Ads Audit Checklist spreadsheet\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/google-ads-audit-checklist-spreadsheet\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Google Ads Audit Checklist spreadsheet\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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