{"id":167089,"date":"2024-02-02T09:00:53","date_gmt":"2024-02-02T09:00:53","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=167089"},"modified":"2024-02-02T09:02:07","modified_gmt":"2024-02-02T09:02:07","slug":"social-media-trends-for-2024","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/social-media-trends-for-2024\/","title":{"rendered":"5 top social media trends for 2024"},"content":{"rendered":"

Social media done well is your absolute best shot at getting even closer to the most important people for your business<\/h2>\n

By embracing today's social media trends, you'll open a direct line of communication with your everyday audiences, channeling both positive and negative feedback from your customers, colleagues, competitors, and other voices in your brand's social ecosystem.<\/p>\n

As of 2024, 62.3% of the world's population uses social media<\/a>. This represents 8% YOY growth, which doesn't look to be slowing down. So, the public and connected nature of social media today helps us shine an even brighter spotlight on our brands. It's like digital PR on speed.<\/strong><\/p>\n

But it's no secret that consumers and advocates are becoming more aware, and demanding, in terms of their social experiences of our brands too. That's why it can help to turn to the biggest social media trends of 2024 to inform our strategies.<\/strong><\/p>\n

We've contacted a group of influencers to get their insights on the latest trending social media techniques to boost social media campaigns and always-on digital presence.<\/p>\n

What do the current trends on social media mean for marketers in 2024?<\/h3>\n

At Smart Insights, we practice an integrated approach to social media planning. For example, our dedicated digital marketing trends blog<\/a> covers an omnichannel funnel of digital messaging, media, and experience.<\/p>\n

As such, our own 2023-24 digital marketing strategy uses social media to add value to journeys that help us 'win' (and understand) fans. You can download your free copy of our digital marketing plan template<\/a> if you haven't already, which includes guidance on social media usage across an integrated marketing funnel. But keep reading to start applying these top 5 social media trends today.<\/p>\n

Across our top 5 identified social media trends shaping the future of our digital relationships is one common theme - All focus on putting humans back at the centre of your marketing strategies.<\/strong><\/p>\n

The best way to do this is by applying a collaborative approach, integrating social and digital across your marketing teams and MarTech stacks. Keep reading for our recommended media platform updates and AI techniques too.<\/p>\n

Plus don't miss our free Future of Digital Marketing trends report<\/a>.<\/p>\n

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\n \n The Future of Digital Marketing trends report\n <\/a>\n <\/div>\n
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Download our Free Resource \u2013 The Future of Digital Marketing trends report<\/strong><\/p>\n

Download our future of digital marketing report to benchmark your marketing across the 7 pillars of digital marketing and 400+ marketers.<\/p>\n

Access the The Future of Digital Marketing trends report<\/a><\/p>\n <\/div>\n <\/div><\/span><\/p>\n

#1 Raw content<\/h3>\n

Raw authentic content prevails! Not every piece of content needs to be overly produced. Sometimes it's best to keep it as a diamond in the rough. It shows the content is authentic and honest.<\/p>\n

Social media users are now switched on and understand the online world can present a fantasy image, meticulously manufactured. It's lost its meaning.<\/p>\n

Brands should reveal the people behind the organisations. These team players are gaining a voice and sharing what matters to them. It can be an impromptu monologue filmed in the car after a meeting or a behind-the-scenes tour.<\/p>\n

Audiences don't want constant sales posts. They want emotive content that makes them laugh or gasp with surprise! You'll show your brand has a real heart that can be connected with.<\/p>\n

- Abigail Baldwin<\/p>\n

You can follow Abigail on LinkedIn<\/a>.<\/p>\n

\"Raw<\/a><\/p>\n

#2 The continued rise of authentic creator content<\/h3>\n

The popularity of TikTok and Instagram will continue to grow in 2024. Data indicates that Instagram is predicted to increase its users by 50 million in 2024, to 1.4 billion<\/a>. Whilst TikTok is expected to increase its user base by 8%, to 900 million<\/a>.<\/p>\n

Both platforms thrive on creativity, entertainment, and short-form content. And influencers and creators are at the heart of the most innovative content being shared. One of the main reasons for the popularity of creator content is that it is fun, different and authentically human.<\/p>\n

Although AI will give brands an opportunity to innovate and experiment across social media, people crave content that resonates with them and their communities.<\/p>\n

In 2024 we will see a boom in creators and influencers that demonstrate a real creative flair and point of difference. Brands that partner with creators will benefit from their unique content that can reach distinct audiences and engage people in new ways.<\/p>\n

- Gavin Llewellyn<\/p>\n

You can follow Gavin on LinkedIn<\/a>.<\/p>\n

Smart Insights Business Members can use our Social Media Learning Path module Optimize your organic TikTok marketing<\/a> to review our top tips and tactics for this growing platform.<\/p>\n

<\/span>Core Module<\/div>
\"Optimize

Optimize your organic TikTok marketing<\/strong><\/p>

Part of the Social media marketing Toolkit<\/p>

Discover the latest tips and tactics to reach, engage and delight your audience through organic TikTok marketing<\/p>Learn More<\/a><\/div><\/div><\/div><\/span><\/p>\n

#3 Social collaboration<\/h3>\n

Maintaining organic reach despite ever-declining visibility in the feed is a challenge. The solution is simple: Collaboration.<\/p>\n

Instead of thinking of social media as a way to promote, re-imagine it as a way to develop relationships with the public, your fans, your customers, and, yes, even your employees.<\/p>\n

Leverage the voices of others in these new mediums by trying to post as much user-generated content that is as relevant to your brand as possible.<\/p>\n

In doing, so not only will your content needs be met, but you will also gain increased visibility and trust in your brand.<\/p>\n

- Neal Schaffer<\/p>\n

You can follow Neal on LinkedIn<\/a>.<\/p>\n

Smart Insights Business Members can use our Social Media Learning Path module on Influencer marketing<\/a> for more advice on how to cultivate and manage positive social media relationships.<\/p>\n

<\/span>Core Module<\/div>
\"Influencer

Influencer marketing<\/strong><\/p>

Part of the Content marketing Toolkit<\/p>

Learn how to improve your process of influencer relationship management<\/p>Learn More<\/a><\/div><\/div><\/div>\n

#4 Social search<\/h3>\n

Social media is the new search engine. Today, Tiktok is the #1 search engine<\/a> for more than half of Gen Z. So, what's the appeal of social media for searches? Speed and quality. People are captivated by bite-sized, hyper-specific, user-generated videos.<\/p>\n

To ensure your content is easily discoverable on these platforms, keywords remain crucial. Amplify your reach by optimizing titles\/captions and using relevant hashtags. Tools such as AnswerThePublic and AlsoAsked can be invaluable in spotting edutainment opportunities.<\/p>\n

- Devon Page<\/p>\n

\"#TikTokMadeMeBuyIt\"<\/a><\/p>\n

#5 AI for social listening<\/h3>\n

As AI prevails in our industry, much of the recent focus has been on generative AI, such as ChatGPT.<\/p>\n

With LinkedIn now introducing in-app AI post-writing and comment-suggesting tools<\/a>, we will see the SEOs' golden rule of original content for the top of SERPS scale up in social media algorithms too. This is a trend where I would advise applying caution.<\/p>\n

\"Draft<\/p>\n

Meanwhile, social listening, fueled by machine learning, enables marketers with unprecedented levels of customer insights and market data in real-time. So, it's never been easier to tap into what your customers actually want to hear from you! Start here.<\/p>\n

TLDR: Listening to your audience before your technology means you'll avoid scenarios like this...<\/p>\n

\"Generative<\/p>\n

To unleash AI for social listening I recommend:<\/p>\n