{"id":167253,"date":"2023-10-24T11:50:29","date_gmt":"2023-10-24T10:50:29","guid":{"rendered":"https:\/\/www.smartinsights.com\/?post_type=guides&#038;p=167253"},"modified":"2024-06-04T10:59:33","modified_gmt":"2024-06-04T09:59:33","slug":"chatgpt-prompt-cheatsheet-for-marketers","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/chatgpt-prompt-cheatsheet-for-marketers\/","title":{"rendered":"ChatGPT prompt cheatsheet for marketers"},"content":{"rendered":"<h3>How will this resource help me and my business?<\/h3>\n<p><span style=\"font-weight: 400;\">Using Generative AI to create marketing copy will have huge implications for marketers in the years ahead. According to our research, It has already made a big impact, with many having adopted ChatGPT for marketing since its launch. If your business is not using these tools for marketing already, you're already behind and likely to get further behind as they increase in sophistication and others work out the best way to integrate them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This cheatsheet gives you a quick, free practical review of the opportunities. Our main aim is to help 'hands-on' marketers who want to start using ChatGPT and similar tools to improve their creativity and output. But we also cover strategic issues like policy and usage for AI which will be useful for managers assessing how to integrate AI into their team.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This guide will help you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Learn new prompting techniques to get better output from ChatGPT and similar AI-based tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Review your current use of features available in ChatGPT and the paid version, ChatGPT Plus\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consider the implications of using AI in copywriting for your business<\/span><\/li>\n<\/ul>\n<h3>Who is this guide for?<\/h3>\n<p><span style=\"font-weight: 400;\">This guide is mainly aimed at marketers involved in reviewing and creating copy from ChatGPT, but it's also aimed at supporting managers who are thinking through the policy implications of using ChatGPT more widely in their teams.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The guide is aimed at helping these roles<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketers involved in copywriting for different digital media including search, social, email marketing and web copywriting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Managers responsible for enabling adoption of ChatGPT in their business including marketing managers, digital marketing managers and agency managers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Small business owners wondering how they can use AI more\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<h3>How is this guide structured?<\/h3>\n<p><span style=\"font-weight: 400;\">This long form cheatsheet contains these sections:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Introduction<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An A-Z glossary of ChatGPT features and techniques, with tips and examples which you can check against those you currently use and could use in the future.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing applications \/ use cases and examples of prompting:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Strategy and planning<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Web copywriting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Email marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Search marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Social media marketing<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tools - covering our recommended free and paid tools including ChatGPT alternatives<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>How will this resource help me and my business? Using Generative AI to create marketing copy will have huge implications for marketers in the years ahead. According to our research, It has already made a big impact, with many having &hellip;..<\/p>\n","protected":false},"featured_media":167299,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ChatGPT prompt cheatsheet for marketers | Smart Insights<\/title>\n<meta name=\"description\" content=\"Discover our A-Z ChatGPT prompt cheatsheet of all the top prompting tips you need to maximize ChatGPT&#039;s output for marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/chatgpt-prompt-cheatsheet-for-marketers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ChatGPT prompt cheatsheet for marketers | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Discover our A-Z ChatGPT prompt cheatsheet of all the top prompting tips you need to maximize ChatGPT&#039;s output for marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/chatgpt-prompt-cheatsheet-for-marketers\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-04T09:59:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/10\/A-Z-Chatgpt-prompt-checklist-look-inside-creator.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2480\" \/>\n\t<meta property=\"og:image:height\" content=\"3508\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/chatgpt-prompt-cheatsheet-for-marketers\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/chatgpt-prompt-cheatsheet-for-marketers\/\",\"name\":\"ChatGPT prompt cheatsheet for marketers | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/chatgpt-prompt-cheatsheet-for-marketers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/chatgpt-prompt-cheatsheet-for-marketers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/10\/A-Z-Chatgpt-prompt-checklist-look-inside-creator.png\",\"datePublished\":\"2023-10-24T10:50:29+00:00\",\"dateModified\":\"2024-06-04T09:59:33+00:00\",\"description\":\"Discover our A-Z ChatGPT prompt cheatsheet of all the top prompting tips you need to maximize ChatGPT's output for marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/chatgpt-prompt-cheatsheet-for-marketers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/chatgpt-prompt-cheatsheet-for-marketers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/chatgpt-prompt-cheatsheet-for-marketers\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/10\/A-Z-Chatgpt-prompt-checklist-look-inside-creator.png\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/10\/A-Z-Chatgpt-prompt-checklist-look-inside-creator.png\",\"width\":2480,\"height\":3508,\"caption\":\"A-Z ChatGPT prompt checklist guide cover\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/chatgpt-prompt-cheatsheet-for-marketers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"ChatGPT prompt cheatsheet for marketers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; The Marketing Strategy Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smartinsights.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ChatGPT prompt cheatsheet for marketers | Smart Insights","description":"Discover our A-Z ChatGPT prompt cheatsheet of all the top prompting tips you need to maximize ChatGPT's output for marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartinsights.com\/guides\/chatgpt-prompt-cheatsheet-for-marketers\/","og_locale":"en_US","og_type":"article","og_title":"ChatGPT prompt cheatsheet for marketers | Smart Insights","og_description":"Discover our A-Z ChatGPT prompt cheatsheet of all the top prompting tips you need to maximize ChatGPT's output for marketing.","og_url":"https:\/\/www.smartinsights.com\/guides\/chatgpt-prompt-cheatsheet-for-marketers\/","og_site_name":"Smart Insights","article_publisher":"https:\/\/www.facebook.com\/smartinsights","article_modified_time":"2024-06-04T09:59:33+00:00","og_image":[{"width":2480,"height":3508,"url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/10\/A-Z-Chatgpt-prompt-checklist-look-inside-creator.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@smartinsights","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.smartinsights.com\/guides\/chatgpt-prompt-cheatsheet-for-marketers\/","url":"https:\/\/www.smartinsights.com\/guides\/chatgpt-prompt-cheatsheet-for-marketers\/","name":"ChatGPT prompt cheatsheet for marketers | Smart Insights","isPartOf":{"@id":"https:\/\/www.smartinsights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smartinsights.com\/guides\/chatgpt-prompt-cheatsheet-for-marketers\/#primaryimage"},"image":{"@id":"https:\/\/www.smartinsights.com\/guides\/chatgpt-prompt-cheatsheet-for-marketers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/10\/A-Z-Chatgpt-prompt-checklist-look-inside-creator.png","datePublished":"2023-10-24T10:50:29+00:00","dateModified":"2024-06-04T09:59:33+00:00","description":"Discover our A-Z ChatGPT prompt cheatsheet of all the top prompting tips you need to maximize ChatGPT's output for marketing.","breadcrumb":{"@id":"https:\/\/www.smartinsights.com\/guides\/chatgpt-prompt-cheatsheet-for-marketers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartinsights.com\/guides\/chatgpt-prompt-cheatsheet-for-marketers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartinsights.com\/guides\/chatgpt-prompt-cheatsheet-for-marketers\/#primaryimage","url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/10\/A-Z-Chatgpt-prompt-checklist-look-inside-creator.png","contentUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/10\/A-Z-Chatgpt-prompt-checklist-look-inside-creator.png","width":2480,"height":3508,"caption":"A-Z ChatGPT prompt checklist guide cover"},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartinsights.com\/guides\/chatgpt-prompt-cheatsheet-for-marketers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartinsights.com\/"},{"@type":"ListItem","position":2,"name":"Guides","item":"https:\/\/www.smartinsights.com\/guides\/"},{"@type":"ListItem","position":3,"name":"ChatGPT prompt cheatsheet for marketers"}]},{"@type":"WebSite","@id":"https:\/\/www.smartinsights.com\/#website","url":"https:\/\/www.smartinsights.com\/","name":"Smart Insights","description":"Digital Marketing &gt; The Marketing Strategy Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartinsights.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/167253"}],"collection":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides"}],"about":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/types\/guides"}],"version-history":[{"count":5,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/167253\/revisions"}],"predecessor-version":[{"id":168830,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/167253\/revisions\/168830"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media\/167299"}],"wp:attachment":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media?parent=167253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}