{"id":168546,"date":"2024-04-05T10:28:06","date_gmt":"2024-04-05T09:28:06","guid":{"rendered":"https:\/\/www.smartinsights.com\/?post_type=guides&#038;p=168546"},"modified":"2024-04-05T10:28:26","modified_gmt":"2024-04-05T09:28:26","slug":"2024-digital-marketing-briefing-for-decision-makers","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/2024-digital-marketing-briefing-for-decision-makers\/","title":{"rendered":"2024 Digital marketing briefing for decision-makers"},"content":{"rendered":"<h3>How will this briefing help me and my business?<\/h3>\n<p>Understanding the latest developments in digital marketing is difficult and time-consuming, since there is so much noise from platforms like Google, LinkedIn, Meta, Microsoft and OpenAI, with the media summarizing every small detail.<\/p>\n<p>In this briefing, we try to cut through the noise, by alerting you to just the most significant 'need-to-know' platform developments.<\/p>\n<p>This briefing is designed to support our premium members by giving a brief summary of news and developments. It has been created by Smart Insights co-founder Dr. Dave Chaffey, who evaluates and highlights the biggest developments relevant for senior marketers or business owners, who can then discuss them with their team.<\/p>\n<p>How will this briefing help me?<\/p>\n<p>We know that our members are extremely busy. We also know from our member research that you're keen to be informed about the latest developments in digital marketing so that you can...<\/p>\n<ul>\n<li>Assess the most significant developments<\/li>\n<li>Consider the opportunities (or threats) available for your business<\/li>\n<li>Talk to clients and colleagues about the opportunities and challenges ahead<\/li>\n<\/ul>\n<p>This regularly updated report is aimed at meeting these needs, plus we also showcase our latest resource updates throughout that cover the developments, and share templates that can be used to take action.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How will this briefing help me and my business? Understanding the latest developments in digital marketing is difficult and time-consuming, since there is so much noise from platforms like Google, LinkedIn, Meta, Microsoft and OpenAI, with the media summarizing every &hellip;..<\/p>\n","protected":false},"featured_media":168567,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2024 Digital marketing briefing for decision-makers | Smart Insights<\/title>\n<meta name=\"description\" content=\"Stay up to date with the most relevant digital developments as they happen with Dr. Dave Chaffey&#039;s briefing for marketing decision-makers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/2024-digital-marketing-briefing-for-decision-makers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2024 Digital marketing briefing for decision-makers | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Stay up to date with the most relevant digital developments as they happen with Dr. Dave Chaffey&#039;s briefing for marketing decision-makers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/2024-digital-marketing-briefing-for-decision-makers\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-05T09:28:26+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/2024-digital-marketing-briefing-for-decision-makers\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/2024-digital-marketing-briefing-for-decision-makers\/\",\"name\":\"2024 Digital marketing briefing for decision-makers | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/2024-digital-marketing-briefing-for-decision-makers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/2024-digital-marketing-briefing-for-decision-makers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2024\/04\/Decision-makers-briefing-guide-cover-creator-pdf.jpg\",\"datePublished\":\"2024-04-05T09:28:06+00:00\",\"dateModified\":\"2024-04-05T09:28:26+00:00\",\"description\":\"Stay up to date with the most relevant digital developments as they happen with Dr. Dave Chaffey's briefing for marketing decision-makers.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/2024-digital-marketing-briefing-for-decision-makers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/2024-digital-marketing-briefing-for-decision-makers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/2024-digital-marketing-briefing-for-decision-makers\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2024\/04\/Decision-makers-briefing-guide-cover-creator-pdf.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2024\/04\/Decision-makers-briefing-guide-cover-creator-pdf.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/2024-digital-marketing-briefing-for-decision-makers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"2024 Digital marketing briefing for decision-makers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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