{"id":168577,"date":"2024-04-10T14:05:08","date_gmt":"2024-04-10T13:05:08","guid":{"rendered":"https:\/\/www.smartinsights.com\/?post_type=guides&p=168577"},"modified":"2024-04-11T09:20:44","modified_gmt":"2024-04-11T08:20:44","slug":"race-growth-system-90-day-planning-template","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/race-growth-system-90-day-planning-template\/","title":{"rendered":"RACE Growth System 90-day planning template"},"content":{"rendered":"

How will this RACE 90-day planning template help me and my business?<\/h3>\n

We believe that it's essential for all businesses today to have a defined digital marketing plan, aligned with marketing and business strategies. Our research suggests that despite the importance of digital media in influencing leads and sales, many businesses don't have a defined plan. This can be a big issue, since in our experience, the always-on marketing activities such as paid and organic search, social media marketing, email marketing and website optimization are often neglected.\u00a0 In our free digital marketing planning template<\/a>, we explain what to audit to identify digital marketing strategy priorities.\u00a0<\/span><\/p>\n

Once you have a defined digital marketing strategy, it's vital you translate your strategy into action. That's where our 90-day planning template fits in.\u00a0<\/span><\/p>\n

Planning your marketing in 90-day intervals is powerful because it helps you focus on a shorter and more manageable timeframe, compared to planning for a whole year. This approach allows you to execute strategic initiatives from your annual plan within a practical period, that is more feasible than a 30-day timeframe.<\/span><\/p>\n

Committing to regular, continuous improvements to your marketing and 'always-on' lifecycle digital marketing offers a useful technique to gain better results from digital marketing.<\/span><\/p>\n

This 90-day planning download is aimed at getting you started with your first 90-day plan by providing a structure for you to evaluate and define your Opportunities, Strategies and Actions.\u00a0<\/span><\/p>\n

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Who is this template for?<\/b><\/p>\n

The examples in this template are aimed at smaller businesses and startups where typically, the owner or one person is responsible for marketing.\u00a0<\/span>However, the 90-day planning process recommended is relevant for larger businesses to review their approach to always-on customer lifecycle marketing.\u00a0<\/span><\/p>\n

Like our digital marketing planning template, this download is relevant for anyone involved with shaping and implementing future digital marketing direction for their business or clients, including:<\/span><\/p>\n