{"id":17140,"date":"2012-09-13T14:58:52","date_gmt":"2012-09-13T13:58:52","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&#038;p=17140"},"modified":"2019-09-02T08:35:22","modified_gmt":"2019-09-02T07:35:22","slug":"digital-marketing-team-structure","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-team-structure\/","title":{"rendered":"Digital marketing team structure"},"content":{"rendered":"<div id=\"product-benefits\" class=\"product-info\">\n<h3>How will this team structure template help me?<\/h3>\n<p>We\u2019re often asked what the ideal digital marketing team looks like and how it integrates with the broader marketing organisation. This will naturally depend on the type of business and its size, but there are some common activities that need to be managed. The aim of this template is for you can compare these structures to your current situation to help plan future changes.<\/p>\n<h3>How is the guide structured?<\/h3>\n<p>The guide is structured in these 4 sections:<\/p>\n<ul>\n<li>1. <strong>Integration <\/strong>- embedding \u2018digital marketing activities\u2019 within marketing and the business.<\/li>\n<li>2. <strong>Activities and roles<\/strong> - key strategic and tactical digital marketing activities and roles.<\/li>\n<li>3. <strong>Digital Marketing Centre of Excellence (DCoE)<\/strong> -\u00a0Activities and tools which should be managed centrally in larger organizations.<\/li>\n<li>4. <strong>Team structures<\/strong> - alternative options for digital team structure in the marketing organisation for different types and sizes of business<\/li>\n<\/ul>\n<p>Our guide shows you:<\/p>\n<ul>\n<li>Options for structuring a digital team in companies of different sizes<\/li>\n<li>25 digital marketing activities or key roles (job titles) needed to manage digital marketing including a digital marketing centre of excellence<\/li>\n<li>Separate medium and large-size Ecommerce team structures<\/li>\n<li>Structures for large international marketing and multi-brand teams<\/li>\n<li>Marketing team structures for different types of business including SMB,\u00a0Global B2B Brands, E-commerce and Retail<\/li>\n<li>Allocation of resources between central and local Ecommerce country teams<\/li>\n<li>Broad competences for digital marketing team members<\/li>\n<li>Salary ranges for different levels (Agency and client-side for UK, United States and worldwide)<\/li>\n<\/ul>\n<\/div>\n<div id=\"product-includes\" class=\"product-info\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>How will this team structure template help me? We\u2019re often asked what the ideal digital marketing team looks like and how it integrates with the broader marketing organisation. This will naturally depend on the type of business and its size, &hellip;..<\/p>\n","protected":false},"featured_media":129342,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital marketing team structure | Smart Insights<\/title>\n<meta name=\"description\" content=\"Compare your current marketing team structures to these helpful examples in order to better plan future changes and see where you can grow your team.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-team-structure\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital marketing team structure | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Compare your current marketing team structures to these helpful examples in order to better plan future changes and see where you can grow your team.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-team-structure\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-02T07:35:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/09\/digital-marketing-team-structure.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-team-structure\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-team-structure\/\",\"name\":\"Digital marketing team structure | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-team-structure\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-team-structure\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/09\/digital-marketing-team-structure.jpg\",\"datePublished\":\"2012-09-13T13:58:52+00:00\",\"dateModified\":\"2019-09-02T07:35:22+00:00\",\"description\":\"Compare your current marketing team structures to these helpful examples in order to better plan future changes and see where you can grow your team.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-team-structure\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-team-structure\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-team-structure\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/09\/digital-marketing-team-structure.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/09\/digital-marketing-team-structure.jpg\",\"width\":595,\"height\":839,\"caption\":\"digital-marketing-team-structure\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-team-structure\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital marketing team structure\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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