{"id":18015,"date":"2021-08-11T14:40:54","date_gmt":"2021-08-11T13:40:54","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=18015"},"modified":"2021-08-19T12:29:33","modified_gmt":"2021-08-19T11:29:33","slug":"creating-a-b2b-marketing-plan-infographic","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/digital-strategy-development\/creating-a-b2b-marketing-plan-infographic\/","title":{"rendered":"7 steps for creating a B2B digital marketing plan [infographic]"},"content":{"rendered":"

Don't get left behind with your digital marketing strategy, follow these 7 steps to brilliant B2B marketing!<\/h2>\n

Many Business-to-business (B2B) companies are already successfully getting great results using digital marketing tactics like SEO, PPC, landing page creation, social media and email marketing linked to a CRM marketing automation system or a simple email autoresponse system.<\/p>\n

But often, B2B organizations are not getting the most from today's marketing since they don't have a planned approach based on an\u00a0integrated inbound marketing plan. To create an infographic showing the latest research on how companies are using inbound marketing, we've researched how B2B companies are using digital marketing.\u00a0The results across different studies show that while many companies are delivering brilliant results, \u00a0many could do more.<\/p>\n

Our updated infographic shows a planned approach based on our B2B digital marketing planning workbook<\/a>.<\/p>\n

We originally published this infographic back in 2012 when a longer guide was available, but we hope you still find the infographic useful; we've included advice on key issues to think through at each relevant step for all involved in inbound and content marketing.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

\n

 <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Don’t get left behind with your digital marketing strategy, follow these 7 steps to brilliant B2B marketing! Many Business-to-business (B2B) companies are already successfully getting great results using digital marketing tactics like SEO, PPC, landing page creation, social media and …..<\/p>\n","protected":false},"author":5,"featured_media":18020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[436],"tags":[],"acf":[],"yoast_head":"\n7 steps for creating a B2B digital marketing plan [infographic] | Smart Insights<\/title>\n<meta name=\"description\" content=\"Don't get left behind with your Digital Marketing Strategy, follow these 7 Steps to Brilliant B2B Marketing!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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