{"id":18795,"date":"2012-11-07T22:36:38","date_gmt":"2012-11-07T22:36:38","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&#038;p=18795"},"modified":"2023-05-16T11:55:20","modified_gmt":"2023-05-16T10:55:20","slug":"customer-persona-guide-and-template","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/customer-persona-guide-and-template\/","title":{"rendered":"Customer persona guide and template"},"content":{"rendered":"<h3>How will the customer persona guide and template help me and my business?<\/h3>\n<p>We've been big fans of using customer personas since we first saw them in use over 20 years ago. For us, customer personas are an essential online branding and conversion tool that helps businesses create more customer-centric, less product or company-centric web experiences.<\/p>\n<p>As we talk to marketers when training and consulting, we\u2019re surprised how many companies and their agencies are still not applying this technique. It tends to be a \"big business\" approach, but we think the approach can and should be used on a more DIY approach in smaller businesses too.<\/p>\n<p>We've created this comprehensive guide to inspire more use of the techniques by showing good practices, examples, what to watch for and where to find out more. The guide has also been bundled with a template so creating your own personas as is easy as filling out each box with the relevant information. Together, they can help you improve your use of design personas, and also specify business requirements from personas when using internal or external resources.<\/p>\n<h3>Who is the guide and template for?<\/h3>\n<p>This template will be useful for both agency and client-side marketers to help them create compelling customer personas for their marketing plans. The template has been designed to be particularly\u00a0useful for:<\/p>\n<ul>\n<li>Digital marketing managers, who can use the personas generated by the template to help create a marketing plan.<\/li>\n<li>E-commerce marketers, who want to structure their attempts to boost conversion rate by more effectively targeting given segments.<\/li>\n<li>Small business owners or startup marketers, who needs to define the customer personas for their business.<\/li>\n<li>Agencies or consultants, who need to create or review the customer personas of their clients.<\/li>\n<li>Brand marketers.<\/li>\n<\/ul>\n<p>Sector examples covered by this guide include:<\/p>\n<ul>\n<li>B2B Buyer personas\u00a0and careers personas<\/li>\n<li>B2C including brands, retail, financial services<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>How will the customer persona guide and template help me and my business? We&#8217;ve been big fans of using customer personas since we first saw them in use over 20 years ago. For us, customer personas are an essential online &hellip;..<\/p>\n","protected":false},"featured_media":135501,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer persona guide and template | Smart Insights<\/title>\n<meta name=\"description\" content=\"Understand your primary customers and start creating more consumer-centric web experiences with our customer personas guide and template.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/customer-persona-guide-and-template\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer persona guide and template | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Understand your primary customers and start creating more consumer-centric web experiences with our customer personas guide and template.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/customer-persona-guide-and-template\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-16T10:55:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/11\/customer-persona-guide-and-template-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/customer-persona-guide-and-template\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/customer-persona-guide-and-template\/\",\"name\":\"Customer persona guide and template | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/customer-persona-guide-and-template\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/customer-persona-guide-and-template\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/11\/customer-persona-guide-and-template-cover.jpg\",\"datePublished\":\"2012-11-07T22:36:38+00:00\",\"dateModified\":\"2023-05-16T10:55:20+00:00\",\"description\":\"Understand your primary customers and start creating more consumer-centric web experiences with our customer personas guide and template.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/customer-persona-guide-and-template\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/customer-persona-guide-and-template\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/customer-persona-guide-and-template\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/11\/customer-persona-guide-and-template-cover.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/11\/customer-persona-guide-and-template-cover.jpg\",\"width\":595,\"height\":839,\"caption\":\"customer-persona-guide-and-template-cover\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/customer-persona-guide-and-template\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Customer persona guide and template\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; The Marketing Strategy Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smartinsights.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Customer persona guide and template | Smart Insights","description":"Understand your primary customers and start creating more consumer-centric web experiences with our customer personas guide and template.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartinsights.com\/guides\/customer-persona-guide-and-template\/","og_locale":"en_US","og_type":"article","og_title":"Customer persona guide and template | Smart Insights","og_description":"Understand your primary customers and start creating more consumer-centric web experiences with our customer personas guide and template.","og_url":"https:\/\/www.smartinsights.com\/guides\/customer-persona-guide-and-template\/","og_site_name":"Smart Insights","article_publisher":"https:\/\/www.facebook.com\/smartinsights","article_modified_time":"2023-05-16T10:55:20+00:00","og_image":[{"width":595,"height":839,"url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/11\/customer-persona-guide-and-template-cover.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@smartinsights","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.smartinsights.com\/guides\/customer-persona-guide-and-template\/","url":"https:\/\/www.smartinsights.com\/guides\/customer-persona-guide-and-template\/","name":"Customer persona guide and template | Smart Insights","isPartOf":{"@id":"https:\/\/www.smartinsights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smartinsights.com\/guides\/customer-persona-guide-and-template\/#primaryimage"},"image":{"@id":"https:\/\/www.smartinsights.com\/guides\/customer-persona-guide-and-template\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/11\/customer-persona-guide-and-template-cover.jpg","datePublished":"2012-11-07T22:36:38+00:00","dateModified":"2023-05-16T10:55:20+00:00","description":"Understand your primary customers and start creating more consumer-centric web experiences with our customer personas guide and template.","breadcrumb":{"@id":"https:\/\/www.smartinsights.com\/guides\/customer-persona-guide-and-template\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartinsights.com\/guides\/customer-persona-guide-and-template\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartinsights.com\/guides\/customer-persona-guide-and-template\/#primaryimage","url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/11\/customer-persona-guide-and-template-cover.jpg","contentUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/11\/customer-persona-guide-and-template-cover.jpg","width":595,"height":839,"caption":"customer-persona-guide-and-template-cover"},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartinsights.com\/guides\/customer-persona-guide-and-template\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartinsights.com\/"},{"@type":"ListItem","position":2,"name":"Guides","item":"https:\/\/www.smartinsights.com\/guides\/"},{"@type":"ListItem","position":3,"name":"Customer persona guide and template"}]},{"@type":"WebSite","@id":"https:\/\/www.smartinsights.com\/#website","url":"https:\/\/www.smartinsights.com\/","name":"Smart Insights","description":"Digital Marketing &gt; The Marketing Strategy Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartinsights.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/18795"}],"collection":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides"}],"about":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/types\/guides"}],"version-history":[{"count":10,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/18795\/revisions"}],"predecessor-version":[{"id":166049,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/18795\/revisions\/166049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media\/135501"}],"wp:attachment":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media?parent=18795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}