{"id":1892,"count":3,"description":"<h2>Technology is developing faster than ever. If you're marketing your high-tech products\/services online you need to cut through the noise.<\/h2>\r\n<ul>\r\n \t<li>The rapid acceleration of information technology and high-tech opportunities in today's digital landscape means more individuals and businesses are looking to technology for solutions.<\/li>\r\n \t<li>You need to be visible to your existing and future potential customers, instill trust in your brand, and once converted, engage them to retain them and promote advocacy.<\/li>\r\n \t<li>This means that it is vital for technology marketers to <a href=\"https:\/\/www.smartinsights.com\/marketplace-analysis\/consumer-buying-behaviour\/create-an-actionable-customer-journey-map-using-race\/\" data-wpel-link=\"internal\">identify and optimize their most successful digital customer journeys<\/a>.<\/li>\r\n<\/ul>\r\n<h3>Creating a digital marketing plan for IT and high-tech<\/h3>\r\n<ul>\r\n \t<li>Our research has found that <a href=\"https:\/\/www.smartinsights.com\/guides\/the-future-of-digital-marketing-trends-report\/\">47% of organizations don't have a defined digital marketing strategy<\/a>, despite the fact they are doing digital marketing. This kind of ad-hoc approach to marketing will mean you aren't delivering the best results or ROI, while also failing to implement checks for compliance.<\/li>\r\n \t<li>It can also mean that your activity isn't integrated, with each channel working in a silo. Ultimately, this can result in mixed messaging, different tones of voice, and a failure to reach your customers at the right time and on the right channel.<\/li>\r\n \t<li>This means that it is vital for tech companies to have an omnichannel marketing strategy in place to help engage audiences and improve brand performance.<\/li>\r\n \t<li>See our <a href=\"https:\/\/smartinsights.com\/\/digital-marketing-strategy\/digital-strategy-development\/10-reasons-for-digital-marketing-strategy\/\">10 reasons why you need a digital marketing strategy<\/a> for more help with getting buy-in for digital marketing.<\/li>\r\n<\/ul>\r\n<h3><img class=\"aligncenter wp-image-164322 size-full\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2022\/11\/Race-Planning-Framework.png\" alt=\"Race Planning Framework\" width=\"2701\" height=\"1876\" \/><\/h3>\r\n<ul>\r\n \t<li>You can\u00a0<a href=\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/race-a-practical-framework-to-improve-your-digital-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">find out more about the RACE framework<\/a>\u00a0and other useful models and tips for marketing strategy in our\u00a0<a href=\"https:\/\/www.smartinsights.com\/blog\/\" data-wpel-link=\"internal\">free marketing advice blog<\/a>.<\/li>\r\n \t<li>Or, download our\u00a0<a href=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-template\/\" data-wpel-link=\"internal\">free digital marketing plan template<\/a>\u00a0to create a simple marketing plan structure based on our RACE funnel.<\/li>\r\n<\/ul>","link":"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-it-high-tech\/","name":"Digital Marketing for IT and High Tech","slug":"digital-marketing-for-it-high-tech","taxonomy":"post_tag","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing for IT and High Tech - Smart Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-it-high-tech\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing for IT and High Tech - Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Technology is developing faster than ever. If you&#8217;re marketing your high-tech products\/services online you need to cut through the noise. The rapid acceleration of information technology and high-tech opportunities in today&#8217;s digital landscape means more individuals and businesses are looking to technology for solutions. You need to be visible to your existing and future potential customers, instill trust in your brand, and once converted, engage them to retain them and promote advocacy. This means that it is vital for technology marketers to identify and optimize their most successful digital customer journeys. Creating a digital marketing plan for IT and high-tech Our research has found that 47% of organizations don&#8217;t have a defined digital marketing strategy, despite the fact they are doing digital marketing. This kind of ad-hoc approach to marketing will mean you aren&#8217;t delivering the best results or ROI, while also failing to implement checks for compliance. It can also mean that your activity isn&#8217;t integrated, with each channel working in a silo. Ultimately, this can result in mixed messaging, different tones of voice, and a failure to reach your customers at the right time and on the right channel. This means that it is vital for tech companies to have an omnichannel marketing strategy in place to help engage audiences and improve brand performance. See our 10 reasons why you need a digital marketing strategy for more help with getting buy-in for digital marketing.  You can\u00a0find out more about the RACE framework\u00a0and other useful models and tips for marketing strategy in our\u00a0free marketing advice blog. Or, download our\u00a0free digital marketing plan template\u00a0to create a simple marketing plan structure based on our RACE funnel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-it-high-tech\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2022\/11\/Race-Planning-Framework.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-it-high-tech\/\",\"url\":\"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-it-high-tech\/\",\"name\":\"Digital Marketing for IT and High Tech - Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-it-high-tech\/#breadcrumb\"},\"inLanguage\":\"en-US\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-it-high-tech\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Marketing for IT and High Tech\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; The Marketing Strategy Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smartinsights.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Marketing for IT and High Tech - Smart Insights","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-it-high-tech\/","og_locale":"en_US","og_type":"article","og_title":"Digital Marketing for IT and High Tech - Smart Insights","og_description":"Technology is developing faster than ever. If you&#8217;re marketing your high-tech products\/services online you need to cut through the noise. The rapid acceleration of information technology and high-tech opportunities in today&#8217;s digital landscape means more individuals and businesses are looking to technology for solutions. You need to be visible to your existing and future potential customers, instill trust in your brand, and once converted, engage them to retain them and promote advocacy. This means that it is vital for technology marketers to identify and optimize their most successful digital customer journeys. Creating a digital marketing plan for IT and high-tech Our research has found that 47% of organizations don&#8217;t have a defined digital marketing strategy, despite the fact they are doing digital marketing. This kind of ad-hoc approach to marketing will mean you aren&#8217;t delivering the best results or ROI, while also failing to implement checks for compliance. It can also mean that your activity isn&#8217;t integrated, with each channel working in a silo. Ultimately, this can result in mixed messaging, different tones of voice, and a failure to reach your customers at the right time and on the right channel. This means that it is vital for tech companies to have an omnichannel marketing strategy in place to help engage audiences and improve brand performance. See our 10 reasons why you need a digital marketing strategy for more help with getting buy-in for digital marketing.  You can\u00a0find out more about the RACE framework\u00a0and other useful models and tips for marketing strategy in our\u00a0free marketing advice blog. Or, download our\u00a0free digital marketing plan template\u00a0to create a simple marketing plan structure based on our RACE funnel.","og_url":"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-it-high-tech\/","og_site_name":"Smart Insights","og_image":[{"url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2022\/11\/Race-Planning-Framework.png"}],"twitter_card":"summary_large_image","twitter_site":"@smartinsights","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"CollectionPage","@id":"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-it-high-tech\/","url":"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-it-high-tech\/","name":"Digital Marketing for IT and High Tech - Smart Insights","isPartOf":{"@id":"https:\/\/www.smartinsights.com\/#website"},"breadcrumb":{"@id":"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-it-high-tech\/#breadcrumb"},"inLanguage":"en-US"},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-it-high-tech\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartinsights.com\/"},{"@type":"ListItem","position":2,"name":"Digital Marketing for IT and High Tech"}]},{"@type":"WebSite","@id":"https:\/\/www.smartinsights.com\/#website","url":"https:\/\/www.smartinsights.com\/","name":"Smart Insights","description":"Digital Marketing &gt; The Marketing Strategy Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartinsights.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/tags\/1892"}],"collection":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/tags"}],"about":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/taxonomies\/post_tag"}],"wp:post_type":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/posts?tags=1892"},{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/sfwd-courses?tags=1892"},{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/sfwd-lessons?tags=1892"},{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/groups?tags=1892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}