{"id":1893,"count":0,"description":"<h2>The manufacturing industry is moving towards increased use of technology and automation, but manufacturing marketing is not on the same level yet.<\/h2>\r\n<ul>\r\n \t<li>Digital transformation brings so many opportunities for manufacturing marketers and others.<\/li>\r\n \t<li>However, in order to benefit from this development, manufacturing marketing and comms strategists must apply an integrated approach to managing digital channels and experiences within their wider marketing strategies.<\/li>\r\n \t<li>Digital experience is a huge part of most manufacturing purchasers' decisions. This means that it is vital for technology marketers to <a href=\"https:\/\/www.smartinsights.com\/marketplace-analysis\/consumer-buying-behaviour\/create-an-actionable-customer-journey-map-using-race\/\" data-wpel-link=\"internal\">identify and optimize their most successful digital customer journeys<\/a>.<\/li>\r\n<\/ul>\r\n<h3>Creating a digital marketing plan for manufacturing<\/h3>\r\n<ul>\r\n \t<li>Our research has found that <a href=\"https:\/\/www.smartinsights.com\/guides\/the-future-of-digital-marketing-trends-report\/\">47% of organizations don't have a defined digital marketing strategy<\/a>, despite the fact they are doing digital marketing. This kind of ad-hoc approach to marketing will mean you aren't delivering the best results or ROI, while also failing to implement checks for compliance.<\/li>\r\n \t<li>It can also mean that your activity isn't integrated, with each channel working in a silo. Ultimately, this can result in mixed messaging, different tones of voice, and a failure to reach your customers at the right time and on the right channel.<\/li>\r\n \t<li>This means that it is vital for manufacturing companies to have an omnichannel marketing strategy in place to help engage audiences and improve brand performance.<\/li>\r\n \t<li>See our <a href=\"https:\/\/smartinsights.com\/\/digital-marketing-strategy\/digital-strategy-development\/10-reasons-for-digital-marketing-strategy\/\">10 reasons why you need a digital marketing strategy<\/a> for more help with getting buy-in for digital marketing.<\/li>\r\n<\/ul>\r\n<h3><img class=\"aligncenter wp-image-164322 size-full\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2022\/11\/Race-Planning-Framework.png\" alt=\"Race Planning Framework\" width=\"2701\" height=\"1876\" \/><\/h3>\r\n<ul>\r\n \t<li>You can\u00a0<a href=\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/race-a-practical-framework-to-improve-your-digital-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">find out more about the RACE framework<\/a>\u00a0and other useful models and tips for marketing strategy in our\u00a0<a href=\"https:\/\/www.smartinsights.com\/blog\/\" data-wpel-link=\"internal\">free marketing advice blog<\/a>.<\/li>\r\n \t<li>Or, download our\u00a0<a href=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-template\/\" data-wpel-link=\"internal\">free digital marketing plan template<\/a>\u00a0to create a simple marketing plan structure based on our RACE funnel.<\/li>\r\n<\/ul>","link":"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-manufacturing\/","name":"Digital Marketing for manufacturing","slug":"digital-marketing-for-manufacturing","taxonomy":"post_tag","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing for manufacturing - Smart Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-manufacturing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing for manufacturing - Smart Insights\" \/>\n<meta property=\"og:description\" content=\"The manufacturing industry is moving towards increased use of technology and automation, but manufacturing marketing is not on the same level yet. Digital transformation brings so many opportunities for manufacturing marketers and others. However, in order to benefit from this development, manufacturing marketing and comms strategists must apply an integrated approach to managing digital channels and experiences within their wider marketing strategies. Digital experience is a huge part of most manufacturing purchasers&#8217; decisions. This means that it is vital for technology marketers to identify and optimize their most successful digital customer journeys. Creating a digital marketing plan for manufacturing Our research has found that 47% of organizations don&#8217;t have a defined digital marketing strategy, despite the fact they are doing digital marketing. This kind of ad-hoc approach to marketing will mean you aren&#8217;t delivering the best results or ROI, while also failing to implement checks for compliance. It can also mean that your activity isn&#8217;t integrated, with each channel working in a silo. Ultimately, this can result in mixed messaging, different tones of voice, and a failure to reach your customers at the right time and on the right channel. This means that it is vital for manufacturing companies to have an omnichannel marketing strategy in place to help engage audiences and improve brand performance. See our 10 reasons why you need a digital marketing strategy for more help with getting buy-in for digital marketing.  You can\u00a0find out more about the RACE framework\u00a0and other useful models and tips for marketing strategy in our\u00a0free marketing advice blog. Or, download our\u00a0free digital marketing plan template\u00a0to create a simple marketing plan structure based on our RACE funnel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-manufacturing\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2022\/11\/Race-Planning-Framework.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-manufacturing\/\",\"url\":\"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-manufacturing\/\",\"name\":\"Digital Marketing for manufacturing - Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-manufacturing\/#breadcrumb\"},\"inLanguage\":\"en-US\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-manufacturing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Marketing for manufacturing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; The Marketing Strategy Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smartinsights.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Marketing for manufacturing - Smart Insights","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-manufacturing\/","og_locale":"en_US","og_type":"article","og_title":"Digital Marketing for manufacturing - Smart Insights","og_description":"The manufacturing industry is moving towards increased use of technology and automation, but manufacturing marketing is not on the same level yet. Digital transformation brings so many opportunities for manufacturing marketers and others. However, in order to benefit from this development, manufacturing marketing and comms strategists must apply an integrated approach to managing digital channels and experiences within their wider marketing strategies. Digital experience is a huge part of most manufacturing purchasers&#8217; decisions. This means that it is vital for technology marketers to identify and optimize their most successful digital customer journeys. Creating a digital marketing plan for manufacturing Our research has found that 47% of organizations don&#8217;t have a defined digital marketing strategy, despite the fact they are doing digital marketing. This kind of ad-hoc approach to marketing will mean you aren&#8217;t delivering the best results or ROI, while also failing to implement checks for compliance. It can also mean that your activity isn&#8217;t integrated, with each channel working in a silo. Ultimately, this can result in mixed messaging, different tones of voice, and a failure to reach your customers at the right time and on the right channel. This means that it is vital for manufacturing companies to have an omnichannel marketing strategy in place to help engage audiences and improve brand performance. See our 10 reasons why you need a digital marketing strategy for more help with getting buy-in for digital marketing.  You can\u00a0find out more about the RACE framework\u00a0and other useful models and tips for marketing strategy in our\u00a0free marketing advice blog. Or, download our\u00a0free digital marketing plan template\u00a0to create a simple marketing plan structure based on our RACE funnel.","og_url":"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-manufacturing\/","og_site_name":"Smart Insights","og_image":[{"url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2022\/11\/Race-Planning-Framework.png"}],"twitter_card":"summary_large_image","twitter_site":"@smartinsights","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"CollectionPage","@id":"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-manufacturing\/","url":"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-manufacturing\/","name":"Digital Marketing for manufacturing - Smart Insights","isPartOf":{"@id":"https:\/\/www.smartinsights.com\/#website"},"breadcrumb":{"@id":"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-manufacturing\/#breadcrumb"},"inLanguage":"en-US"},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartinsights.com\/tag\/digital-marketing-for-manufacturing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartinsights.com\/"},{"@type":"ListItem","position":2,"name":"Digital Marketing for manufacturing"}]},{"@type":"WebSite","@id":"https:\/\/www.smartinsights.com\/#website","url":"https:\/\/www.smartinsights.com\/","name":"Smart Insights","description":"Digital Marketing &gt; The Marketing Strategy Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartinsights.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/tags\/1893"}],"collection":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/tags"}],"about":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/taxonomies\/post_tag"}],"wp:post_type":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/posts?tags=1893"},{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/sfwd-courses?tags=1893"},{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/sfwd-lessons?tags=1893"},{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/groups?tags=1893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}