{"id":19275,"date":"2023-03-01T11:00:00","date_gmt":"2023-03-01T11:00:00","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=19275"},"modified":"2023-03-01T10:43:09","modified_gmt":"2023-03-01T10:43:09","slug":"8-free-online-marketing-tools-that-every-hands-on-marketer-should-use","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/marketplace-analysis\/customer-analysis\/8-free-online-marketing-tools-that-every-hands-on-marketer-should-use\/","title":{"rendered":"The best free marketing tools that every hands-on marketer should use"},"content":{"rendered":"

Our recommended free online tools for understanding your customers, competitors and campaign, and how you should use them - across 8 marketing analysis activities<\/h2>\n

I find that when running training courses, the tools I recommend to help marketers are always popular, especially free tools...<\/p>\n

I originally created this list in 2012, but keep it updated as new tools are released and some tools become paid! If you're relooking at your marketing strategy\/budget, why not consider implementing some of these tools?<\/p>\n

There's a diverse mix of free tools available, one of the enjoyable aspects of working in digital marketing today. I\u2019ll start with the most widely used. Please let us know about the \u201cessential free tools\u201d you use in the comments.<\/p>\n

For the full comprehensive list - check out our free guide to digital marketing tools<\/a>. We've structured it around the RACE Framework of reach, act, convert, and engage - covering 30 categories of digital marketing tools that every business that is serious about improving digital marketing needs.<\/p>\n

\"2023<\/a><\/p>\n

\n
\n \n Essential digital marketing tools\n <\/a>\n <\/div>\n
\n

Download free resource \u2013 Essential Digital Marketing Tools<\/strong><\/p>\n

To help highlight the range of great online marketing services available, this guide and the infographic accompanying it recommend the categories of tools you should consider and highlights the 150 most popular, most capable tools. <\/p>\n

Access the Essential digital marketing tools<\/a><\/p>\n <\/div>\n <\/div><\/span><\/p>\n

In this article, I'll cover 8 marketing analysis activities that hands-on digital marketers need to follow to optimize their reach activities, kicking off their RACE marketing strategy.<\/p>\n

Our RACE Growth System is a popular marketing structure framework for Startups, SMEs, and international corporations, since it can scale up or down according to your short-term and long-term digital marketing<\/a> objectives.<\/span><\/p>\n

Simply put, RACE guides marketers through an integrated strategy across reach, act, convert, and engage, to acquire and retain more customers. All our marketing tools and templates are integrated across our RACE Growth System, so you can confidently adapt and apply marketing strategies and techniques across your marketing funnel to drive growth.<\/span><\/p>\n

You can find out more about our RACE Growth System when you download your free RACE marketing plan template<\/a>, complete with recommendations for digital marketing tools and techniques to generate growth across each stage of your marketing funnel today.<\/p>\n

\"Race<\/a><\/p>\n

1. Reviewing brand mentions and the latest developments in your industry<\/h3>\n

Google Alerts<\/h4>\n

Many marketers still swear by\u00a0Google Alerts<\/a> for reviewing mentions of their brand, campaign hashtags or competitor names by entering keywords, so it\u2019s still widely used. However, it's mainly based on the analysis of sites and misses out on social media mentions.<\/p>\n

Talkwalker<\/h4>\n

To help here I recommend the free Talkwalker Alerts service<\/a> from the social listening service Talkwalker. Talkwalker\u2019s Free social search also monitors mentions of your brand, hashtags and competitors on social media.<\/p>\n

<\/div>\n

\"\"<\/p>\n

Feedly<\/h4>\n

Although RSS isn\u2019t \u201cin vogue\u201d as it was 5+ years ago, I still find there\u2019s no substitute for using this as a listening post for developments in your industry. I am recommending Feedly<\/a> because it's the most popular - so you can see by the 'voice of the crowd' which posts are most popular.<\/p>\n

Although feed readers aren't in fashion they are the most efficient way to scan the latest news in different categories. So if you don't use them try out Feedly - our analytics shows it's still one of the most common referrers to Smart Insights - do bookmark us!<\/p>\n

Zest<\/h4>\n

Zest.is<\/a>\u00a0is another download\u00a0that's particularly useful for digital marketing, it's a Google Chrome extension that collects suggested content from users<\/p>\n