{"id":19684,"date":"2012-12-13T14:57:16","date_gmt":"2012-12-13T14:57:16","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=19684"},"modified":"2012-12-18T08:19:31","modified_gmt":"2012-12-18T08:19:31","slug":"a-comparison-of-social-media-campaign-tools","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-platforms\/a-comparison-of-social-media-campaign-tools\/","title":{"rendered":"A comparison of social media campaign tools"},"content":{"rendered":"<h2>Social media campaign tools can save you from developing and maintaining bespoke social apps<\/h2>\n<p>Popular social media management tools such as<a title=\"Hootesuite\" href=\"http:\/\/hootsuite.com\/\" target=\"_blank\"> HootSuite<\/a> are great for posting simple social media updates, interacting with your followers and tracking responses. But their capabilities can be lacking when you want to use more interactive tools like surveys or contests to engage your audience on Facebook and other social networks.<\/p>\n<p>I've recently written a report for Smart Insights members where I <a href=\"http:\/\/www.smartinsights.com\/guides\/social-media-campaign-management-platforms\/\">compare social media campaign and community-building tools<\/a>\u00a0which reviews the options in detail. \u00a0In this post I give a flavour of what some of these tools offer.\u00a0In the guide we review the alternatives and give examples of campaigns created with each tool to inspire campaigns.<\/p>\n<h3>The benefits of using social media campaign management tools<\/h3>\n<p>The main purpose of the tools featured is to help marketers and agencies go beyond basic status updates to launch promotions and create interactive content marketing features such as surveys, quizzes, coupons and sweepstakes. Some other features of the platforms investigated may include:<\/p>\n<ul>\n<li><strong>Social media management<\/strong>. Content publishing (eg. status updates, images, video and links) and social network monitoring. .<\/li>\n<li><strong>Community-building<\/strong>. Through running regular campaigns and offers, you should be able to increase follower engagement<\/li>\n<li><strong>Data collection<\/strong>. Run campaigns that will collect useful data for marketing or research purposes<\/li>\n<li><strong>Social CRM<\/strong>. Create, manage and segment your lists<\/li>\n<li><strong>Team collaboration<\/strong>. only allow specified users the ability to publish content and\/or campaigns<\/li>\n<li><strong>\u2018Sharing\u2019 functionality<\/strong>. To help your campaigns or pages go viral.<\/li>\n<li><strong>Analytics<\/strong>. Measure the performance and engagement of your campaigns<\/li>\n<\/ul>\n<p>A key benefit of using one of these emerging services is that you avoid the development costs if you commission an agency or use an in-house developer to build the applications for you. Bespoke developments can give challenges for managing these tools too. When writing the report I spoke to David Coombes, Senior Marketing Executive for outdoor clothing brand, Berghaus who describes his experience:<\/p>\n<blockquote><p>\u201c<em>We found that bespoke applications were expensive to build, needed to be planned well in advance and needed to be maintained as Facebook changed the dimensions of pages recently leaving us to rebuild previously built applications<\/em>.\u201d<\/p><\/blockquote>\n<p>A new generation of social media platforms have emerged, which take a lot of the development burden away from you. By providing you with a suite of highly customisable applications, some platforms will have you will be publishing campaigns in minutes, without having to worry if Facebook unexpectedly decides to release another one of its design changes. Of course, bespoke applications can give you better customisation and integration with your systems, but increasingly these services offer integration with a CRM \u00a0 system to profile your audience and to follow-up with email marketing.<\/p>\n<h4>Wildfire promotions (Sweepstakes)<\/h4>\n<p><strong><\/strong><a title=\"Wildlfire\" href=\"http:\/\/www.wildfireapp.com\/\" target=\"_blank\">Wildfire <\/a>is one of the most comprehensive within our guide. It was recently purchased by Google. You can opt for the full suite or pay for a promotional campaign only on a pay-as-you basis. The full suite has social media management features that can help manage messaging and advertising across social networks.<\/p>\n<p>Recently, Berghaus ran a sweepstakes competition on Facebook using Wildfire. The prize, 2 tickets to Autana at Kendal Mountain Festival and a signed DVD. When Facebook users enter the competition, they can also enter details about themselves and have an option to sign up to their newsletter (for more competitions and updates). The prize itself is likely to attract the \u2018outdoorsey type\u2019, just the right type of audience for Berghaus to build a list.<\/p>\n<p><a href=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/12\/Wildfire-Sweepstakes.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19697 aligncenter\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/12\/Wildfire-Sweepstakes-550x493.png\" alt=\"\" width=\"550\" height=\"493\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/12\/Wildfire-Sweepstakes-550x493.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/12\/Wildfire-Sweepstakes-150x134.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/12\/Wildfire-Sweepstakes-600x538.png 600w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/12\/Wildfire-Sweepstakes-250x224.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/12\/Wildfire-Sweepstakes.png 1568w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<h4>Shoutlet (Shop &amp; Share)<\/h4>\n<p><a title=\"Shoutlet\" href=\"http:\/\/www.shoutlet.com\/\" target=\"_blank\">Shoutlet <\/a>is one of the more advanced tools within our guide. It sets the benchmark in terms of innovation, but that innovation comes at a price and so it is not the most accessible in terms of cost.<\/p>\n<p>The tools within the suite are useful for collaboration for larger teams since you can set a publishing workflow of content and campaigns that need to be published that trigger when certain criteria is met. Here is a social commerce example.<\/p>\n<p><a href=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/12\/shoutlet2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19695\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/12\/shoutlet2.jpg\" alt=\"Shoutlet\" width=\"519\" height=\"573\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/12\/shoutlet2.jpg 519w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/12\/shoutlet2-135x150.jpg 135w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/12\/shoutlet2-250x276.jpg 250w\" sizes=\"(max-width: 519px) 100vw, 519px\" \/><\/a><\/p>\n<p>Having products embedded in Facebook pages, with links to your store, encourages users to shop socially, share products with friends, get advice, and weave online shopping with Facebook activity.<\/p>\n<h3>North Social<\/h3>\n<p><a title=\"North Social\" href=\"http:\/\/northsocial.com\/\" target=\"_blank\">North Social<\/a> has a suite of apps, they refer to as their \u2018app buffet\u2019 which includes deal sharing.\u00a0When someone interacts with the deal share app, they are presented with information on the page as to how many registrations are required to activate the deal, it\u2019s status, registration limit and the time left before the deal becomes inactive. To register for the deal, the user must share it with their friends and register their name and e-mail through a sign-up form.<\/p>\n<p><a href=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/12\/northface.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19691\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/12\/northface.jpg\" alt=\"northface\" width=\"519\" height=\"430\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/12\/northface.jpg 519w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/12\/northface-150x124.jpg 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/12\/northface-250x207.jpg 250w\" sizes=\"(max-width: 519px) 100vw, 519px\" \/><\/a><\/p>\n<p>To notify entrants of the status of the deal once it has closed, data from the campaign can be sent to North Social\u2019s own \u2018Social Contact\u2019 CRM extension, which can be used to build, lists. Or, more helpfully, the data can be exported to Excel for you to import into your own CRM or email marketing system.<\/p>\n<h3>Conclusion<strong> <\/strong><\/h3>\n<p><strong><\/strong>If you have thought about developing your own social media apps, you might want to reconsider and try one of the platforms we recommend. Some give you the option to pay-as-you-go if you want to assess their effectiveness. Also, using such platforms will take away any risk associated with any radical changes on social networks.<\/p>\n<div class=\"postauthor\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" style=\"margin-top: 5px; margin-bottom: 5px; margin-left: 6px; margin-right: 10px; border: 2px solid #808080;\" src=\"http:\/\/m3.licdn.com\/mpr\/pub\/image-bAlKSzAAfoJrzk4J2aNvbwImZlXHI2GkbyNBql3QZSAMAnJMbAlBtY4AZwPLAEGgVTVA\/stuart-turnbull.jpg\" alt=\"\" width=\"80\" height=\"80\" \/>Thanks to <a href=\"http:\/\/www.linkedin.com\/in\/stuartcturnbull\">Stuart Turnbull<\/a> for sharing their advice and opinions in this post. Stuart Turnbull is a CRM &amp; Digital Marketing Consultant at\u00a0<a href=\"http:\/\/www.withyking.co.uk\">Withy King<\/a> You can follow him on <a href=\"https:\/\/twitter.com\/WK_StuBabble\">Twitter<\/a> or connect on <a href=\"http:\/\/www.linkedin.com\/in\/stuartcturnbull\">LinkedIn<\/a>.<\/div>\n<div><\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Social media campaign tools can save you from developing and maintaining bespoke social apps Popular social media management tools such as HootSuite are great for posting simple social media updates, interacting with your followers and tracking responses. But their capabilities &hellip;..<\/p>\n","protected":false},"author":96,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[737],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A comparison of social media campaign tools | Smart Insights<\/title>\n<meta name=\"description\" content=\"A comparison of social media campaign tools Social media campaign tools can save you from developing and maintaining bespoke social apps Popular social media management tools such as HootSuite are.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-platforms\/a-comparison-of-social-media-campaign-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A comparison of social media campaign tools | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"A comparison of social media campaign tools Social media campaign tools can save you from developing and maintaining bespoke social apps Popular social media management tools such as HootSuite are.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-platforms\/a-comparison-of-social-media-campaign-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:published_time\" content=\"2012-12-13T14:57:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-12-18T08:19:31+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/12\/Wildfire-Sweepstakes-550x493.png\" \/>\n<meta name=\"author\" content=\"Expert commentator\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Expert commentator\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-platforms\/a-comparison-of-social-media-campaign-tools\/\",\"url\":\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-platforms\/a-comparison-of-social-media-campaign-tools\/\",\"name\":\"A comparison of social media campaign tools | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-platforms\/a-comparison-of-social-media-campaign-tools\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-platforms\/a-comparison-of-social-media-campaign-tools\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/12\/Wildfire-Sweepstakes-550x493.png\",\"datePublished\":\"2012-12-13T14:57:16+00:00\",\"dateModified\":\"2012-12-18T08:19:31+00:00\",\"author\":{\"@id\":\"https:\/\/www.smartinsights.com\/#\/schema\/person\/e0c23c050e2fe4f0dead3cc46d3b909f\"},\"description\":\"A comparison of social media campaign tools Social media campaign tools can save you from developing and maintaining bespoke social apps Popular social media management tools such as HootSuite are.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-platforms\/a-comparison-of-social-media-campaign-tools\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-platforms\/a-comparison-of-social-media-campaign-tools\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-platforms\/a-comparison-of-social-media-campaign-tools\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/12\/Wildfire-Sweepstakes.png\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/12\/Wildfire-Sweepstakes.png\",\"width\":1568,\"height\":1406,\"caption\":\"Wildfire - 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