{"id":20212,"date":"2013-01-03T07:53:45","date_gmt":"2013-01-03T07:53:45","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&#038;p=20212"},"modified":"2019-03-15T14:36:17","modified_gmt":"2019-03-15T14:36:17","slug":"ecommerce-success-mapping","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/ecommerce-success-mapping\/","title":{"rendered":"E-commerce success mapping"},"content":{"rendered":"<div id=\"product-benefits\" class=\"product-info\">\n<h3>About our Success Map templates<\/h3>\n<p>This template introduces an analytical approach which we think is particularly useful for improving results from Ecommerce site marketing, but can be applied to other types of sites and online marketing activities also. The technique is known as\u00a0<em>Cause-and-effect diagram<\/em>,<em> Ishikawa or Fishbone <\/em>diagram.<\/p>\n<\/div>\n<div id=\"product-includes\" class=\"product-info\">\n<h3>What does the template include?<\/h3>\n<p>This template includes a brief description of the technique and a full example template is provided for the range of levers that can be used to improve performance for an Ecommerce site.<\/p>\n<p>The first success map we have created is a top-level success map featuring the success factors most relevant for improving revenue from a transactional online business.<\/p>\n<p>We have created this using generic success factors so that it can be applied to analyse any type of business with a transactional website involving sale of services or products including online retailers, travel and financial services businesses.<\/p>\n<p>We think it will also be useful for complex non-transactional businesses such as business-to-business companies using digital technologies to generate enquiries or leads since many of the decision points are similar.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>About our Success Map templates This template introduces an analytical approach which we think is particularly useful for improving results from Ecommerce site marketing, but can be applied to other types of sites and online marketing activities also. The technique &hellip;..<\/p>\n","protected":false},"featured_media":129232,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-commerce success mapping | Smart Insights<\/title>\n<meta name=\"description\" content=\"Develop an analytical approach and improve your e-commerce marketing by mapping your success with a cause-and-effect diagram by following our guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/ecommerce-success-mapping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce success mapping | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Develop an analytical approach and improve your e-commerce marketing by mapping your success with a cause-and-effect diagram by following our guide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/ecommerce-success-mapping\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-15T14:36:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/01\/e-commerce-success-mapping.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/ecommerce-success-mapping\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/ecommerce-success-mapping\/\",\"name\":\"E-commerce success mapping | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/ecommerce-success-mapping\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/ecommerce-success-mapping\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/01\/e-commerce-success-mapping.jpg\",\"datePublished\":\"2013-01-03T07:53:45+00:00\",\"dateModified\":\"2019-03-15T14:36:17+00:00\",\"description\":\"Develop an analytical approach and improve your e-commerce marketing by mapping your success with a cause-and-effect diagram by following our guide.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/ecommerce-success-mapping\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/ecommerce-success-mapping\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/ecommerce-success-mapping\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/01\/e-commerce-success-mapping.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/01\/e-commerce-success-mapping.jpg\",\"width\":595,\"height\":839,\"caption\":\"e-commerce-success-mapping\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/ecommerce-success-mapping\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"E-commerce success mapping\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; The Marketing Strategy Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smartinsights.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-commerce success mapping | Smart Insights","description":"Develop an analytical approach and improve your e-commerce marketing by mapping your success with a cause-and-effect diagram by following our guide.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartinsights.com\/guides\/ecommerce-success-mapping\/","og_locale":"en_US","og_type":"article","og_title":"E-commerce success mapping | Smart Insights","og_description":"Develop an analytical approach and improve your e-commerce marketing by mapping your success with a cause-and-effect diagram by following our guide.","og_url":"https:\/\/www.smartinsights.com\/guides\/ecommerce-success-mapping\/","og_site_name":"Smart Insights","article_publisher":"https:\/\/www.facebook.com\/smartinsights","article_modified_time":"2019-03-15T14:36:17+00:00","og_image":[{"width":595,"height":839,"url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/01\/e-commerce-success-mapping.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@smartinsights","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.smartinsights.com\/guides\/ecommerce-success-mapping\/","url":"https:\/\/www.smartinsights.com\/guides\/ecommerce-success-mapping\/","name":"E-commerce success mapping | Smart Insights","isPartOf":{"@id":"https:\/\/www.smartinsights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smartinsights.com\/guides\/ecommerce-success-mapping\/#primaryimage"},"image":{"@id":"https:\/\/www.smartinsights.com\/guides\/ecommerce-success-mapping\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/01\/e-commerce-success-mapping.jpg","datePublished":"2013-01-03T07:53:45+00:00","dateModified":"2019-03-15T14:36:17+00:00","description":"Develop an analytical approach and improve your e-commerce marketing by mapping your success with a cause-and-effect diagram by following our guide.","breadcrumb":{"@id":"https:\/\/www.smartinsights.com\/guides\/ecommerce-success-mapping\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartinsights.com\/guides\/ecommerce-success-mapping\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartinsights.com\/guides\/ecommerce-success-mapping\/#primaryimage","url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/01\/e-commerce-success-mapping.jpg","contentUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/01\/e-commerce-success-mapping.jpg","width":595,"height":839,"caption":"e-commerce-success-mapping"},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartinsights.com\/guides\/ecommerce-success-mapping\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartinsights.com\/"},{"@type":"ListItem","position":2,"name":"Guides","item":"https:\/\/www.smartinsights.com\/guides\/"},{"@type":"ListItem","position":3,"name":"E-commerce success mapping"}]},{"@type":"WebSite","@id":"https:\/\/www.smartinsights.com\/#website","url":"https:\/\/www.smartinsights.com\/","name":"Smart Insights","description":"Digital Marketing &gt; The Marketing Strategy Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartinsights.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/20212"}],"collection":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides"}],"about":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/types\/guides"}],"version-history":[{"count":5,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/20212\/revisions"}],"predecessor-version":[{"id":129233,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/20212\/revisions\/129233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media\/129232"}],"wp:attachment":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media?parent=20212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}