{"id":20352,"date":"2013-01-08T15:15:11","date_gmt":"2013-01-08T15:15:11","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&#038;p=20352"},"modified":"2019-07-10T11:49:50","modified_gmt":"2019-07-10T10:49:50","slug":"business-case-template","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/business-case-template\/","title":{"rendered":"Business case template"},"content":{"rendered":"<h3>How will this business case template help me?<\/h3>\n<p>With many competing priorities for investment in your business, or in your clients' businesses, a solid, well-presented business case will help you get investment in your initiatives.<\/p>\n<p>If your organization doesn't have a defined template for businesses case, as many don't, then presenting your arguments to your managing, marketing or finance director using this structured template could prove more persuasive.<\/p>\n<p>This tried-and-tested template is developed by Paul Hill who has worked in a number of senior digital roles and has prepared and sponsored many business cases over the years. Ready for immediate use, this 18-page e-book will help you create and build the case for investment from senior management.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How will this business case template help me? With many competing priorities for investment in your business, or in your clients&#8217; businesses, a solid, well-presented business case will help you get investment in your initiatives. If your organization doesn&#8217;t have &hellip;..<\/p>\n","protected":false},"featured_media":129349,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business case template | Smart Insights<\/title>\n<meta name=\"description\" content=\"Gain investment from senior management by following the advice in our 18-page e-book and get the buy-in you need for your business initiatives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/business-case-template\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business case template | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Gain investment from senior management by following the advice in our 18-page e-book and get the buy-in you need for your business initiatives.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/business-case-template\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-10T10:49:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/01\/business-case-template.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/business-case-template\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/business-case-template\/\",\"name\":\"Business case template | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/business-case-template\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/business-case-template\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/01\/business-case-template.jpg\",\"datePublished\":\"2013-01-08T15:15:11+00:00\",\"dateModified\":\"2019-07-10T10:49:50+00:00\",\"description\":\"Gain investment from senior management by following the advice in our 18-page e-book and get the buy-in you need for your business initiatives.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/business-case-template\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/business-case-template\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/business-case-template\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/01\/business-case-template.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/01\/business-case-template.jpg\",\"width\":595,\"height\":839,\"caption\":\"business-case-template\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/business-case-template\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Business case template\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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