{"id":21479,"date":"2013-02-11T14:12:32","date_gmt":"2013-02-11T14:12:32","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&p=21479"},"modified":"2020-08-24T14:27:20","modified_gmt":"2020-08-24T13:27:20","slug":"business-marketing-plan-guide","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/business-marketing-plan-guide\/","title":{"rendered":"Business marketing plan guide"},"content":{"rendered":"
\n

A marketing plan is a bit like a job description for your company... Everyone should have one, but they\u2019re often not fit-for-purpose, out-of-date and reviewed infrequently. Research has shown that companies with a plan succeed more than those without a plan.<\/p>\n

Without a marketing plan, you won't have the essential foundations to exploit digital marketing.<\/p>\n

As this guide shows, a marketing plan provides focus, defines the approaches to grow your market share, expand products or move into new markets and ensures you are on track. We recommend frameworks and examples to review your strategic capabilities and options and to create a well-considered plan.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A marketing plan is a bit like a job description for your company… Everyone should have one, but they\u2019re often not fit-for-purpose, out-of-date and reviewed infrequently. Research has shown that companies with a plan succeed more than those without a …..<\/p>\n","protected":false},"featured_media":129524,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"\nBusiness marketing plan guide | Smart Insights<\/title>\n<meta name=\"description\" content=\"Everyone should have a marketing plan, but they\u2019re often not fit-for-purpose, out of date and reviewed infrequently. 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