{"id":21487,"date":"2013-02-11T14:10:08","date_gmt":"2013-02-11T14:10:08","guid":{"rendered":"http:\/\/www.smartinsights.com\/?page_id=21487"},"modified":"2019-09-18T11:47:26","modified_gmt":"2019-09-18T10:47:26","slug":"create-a-marketing-plan","status":"publish","type":"page","link":"https:\/\/www.smartinsights.com\/marketing-planning\/create-a-marketing-plan\/","title":{"rendered":"Create a marketing plan"},"content":{"rendered":"<p>An effective marketing plan has a clear structure, so it's easy to explain to others and easy to review to improve the plan since it should be a living document. We recommend using the SOSTAC\u00ae planning framework developed by PR Smith.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An effective marketing plan has a clear structure, so it&#8217;s easy to explain to others and easy to review to improve the plan since it should be a living document. 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