{"id":22445,"date":"2013-03-12T21:29:54","date_gmt":"2013-03-12T21:29:54","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&#038;p=22445"},"modified":"2024-03-08T15:49:13","modified_gmt":"2024-03-08T15:49:13","slug":"brand-audit-marketplace-analysis-template","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/brand-audit-marketplace-analysis-template\/","title":{"rendered":"Brand audit and marketplace analysis template"},"content":{"rendered":"<h3>How will this brand audit and marketplace analysis template help me?<\/h3>\n<p>For digital marketing communications to be effective, they need to clearly highlight the unique, differentiating benefits of the brand they are promoting, whether the brand is related to a company, product or service.<\/p>\n<p>This template will help you develop branding for digital media in a variety of different situations. It will also help you when you need to summarize or review your brand values \u2013 either with an agency or when your teams are collaborating within a larger company.<\/p>\n<blockquote><p><em>The template is not specific to digital channels, it summarizes broader business and branding aims.<\/em><\/p><\/blockquote>\n<p>Typical use-cases are:<\/p>\n<ul>\n<li>Website design projects<\/li>\n<li>Creation of marketing and digital marketing strategies<\/li>\n<li>Creation of digital marketing campaign plans<\/li>\n<\/ul>\n<p>We've created it to help marketing consultants, agencies and for internal reviews between a digital marketing specialist in a company and other marketers.<\/p>\n<p>It was created as an efficient way of supporting the creation of briefs from small and medium business owners or marketers as part of projects for digital marketing strategy including website improvements.<\/p>\n<h3>Who is it for?<\/h3>\n<p>The brand audit and marketplace analysis template is aimed at:<\/p>\n<ul>\n<li><strong>Owners and managers of small to medium sized\u00a0businesses\u00a0<\/strong>who\u00a0are \u00a0directly involved with the day to day marketing processes.<\/li>\n<li><strong>Marketing managers<\/strong> who are responsible for brand identity<\/li>\n<li><strong>Marketing consultants or agency account managers<\/strong> involved with client discovery and completing audits.<\/li>\n<\/ul>\n<h3>What does the branding template review include?<\/h3>\n<p>This template comes in two formats - a pdf with editable boxes, and a Microsoft Word doc which you can edit for your business - which are both included in your download.<\/p>\n<p>It has these sections:<\/p>\n<ul>\n<li>1. Business context.<\/li>\n<li>2. Customer and market analysis.<\/li>\n<li>3. Brand including creation of different brand models.<\/li>\n<li>4. Industry and market sectors.<\/li>\n<li>5. Products.<\/li>\n<li>6. Competitors.<\/li>\n<li>7. One-page brand audit summary.<\/li>\n<li>8. Our relationship.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>How will this brand audit and marketplace analysis template help me? For digital marketing communications to be effective, they need to clearly highlight the unique, differentiating benefits of the brand they are promoting, whether the brand is related to a &hellip;..<\/p>\n","protected":false},"featured_media":168433,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand audit and marketplace analysis template | Smart Insights<\/title>\n<meta name=\"description\" content=\"Collaborate, review and rapidly summarize your brand positioning with Smart Insights brand audit and marketplace analysis template.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/brand-audit-marketplace-analysis-template\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand audit and marketplace analysis template | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Collaborate, review and rapidly summarize your brand positioning with Smart Insights brand audit and marketplace analysis template.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/brand-audit-marketplace-analysis-template\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-08T15:49:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/03\/Brand-audit-template-guide-cover-creator.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2480\" \/>\n\t<meta property=\"og:image:height\" content=\"3508\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/brand-audit-marketplace-analysis-template\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/brand-audit-marketplace-analysis-template\/\",\"name\":\"Brand audit and marketplace analysis template | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/brand-audit-marketplace-analysis-template\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/brand-audit-marketplace-analysis-template\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/03\/Brand-audit-template-guide-cover-creator.png\",\"datePublished\":\"2013-03-12T21:29:54+00:00\",\"dateModified\":\"2024-03-08T15:49:13+00:00\",\"description\":\"Collaborate, review and rapidly summarize your brand positioning with Smart Insights brand audit and marketplace analysis template.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/brand-audit-marketplace-analysis-template\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/brand-audit-marketplace-analysis-template\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/brand-audit-marketplace-analysis-template\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/03\/Brand-audit-template-guide-cover-creator.png\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/03\/Brand-audit-template-guide-cover-creator.png\",\"width\":2480,\"height\":3508,\"caption\":\"Smart Insights Brand audit and marketplace analysis template guide cover\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/brand-audit-marketplace-analysis-template\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Brand audit and marketplace analysis template\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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