{"id":23343,"date":"2013-03-28T06:51:27","date_gmt":"2013-03-28T06:51:27","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&p=23343"},"modified":"2024-03-19T16:15:45","modified_gmt":"2024-03-19T16:15:45","slug":"video-marketing-guide","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/video-marketing-guide\/","title":{"rendered":"Video and YouTube marketing guide"},"content":{"rendered":"
\n

How will this guide help me?<\/h3>\n

It\u2019s well known that video content is a powerful way to engage with customers and prospects, but do you know how to convert this into increased traffic and sales?<\/p>\n

Our guide to video marketing will help you grow your business online using video content and digital platforms. The guide covers the production of video content but the core focus of the guide is to help you form a strategy for using video as part of your overall marketing as well as to show you the practical steps to take for success.<\/p>\n

This guide will show you:<\/p>\n

    \n
  1. Why video matters<\/li>\n
  2. The different types of video and which ones are most suitable for your business<\/li>\n
  3. How to use both your own videos and third party content to drive engagement and new sales<\/li>\n
  4. How to measure the success of your campaign<\/li>\n<\/ol>\n

    Our guide shows you how to review the full opportunities from video marketing, whether you are a company looking to integrate video marketing more into your campaigns or a marketing agency looking to improve your video marketing services.<\/p>\n<\/div>\n

    \n

    What does the video marketing guide include?<\/h3>\n

    This guide includes:<\/p>\n

      \n
    • An introduction to the role of video marketing and how to make the case for investing in video marketing<\/li>\n
    • Information on video hosting and sharing platforms, with a focus on YouTube<\/li>\n
    • Advice on how to plan your approach to video marketing, such as how to form a video marketing strategy<\/li>\n
    • How video content can be used to inform and education your audience<\/li>\n
    • How you can use video as part of your engagement and conversion strategy, such as improving your SEO performance and encourage user-generated content<\/li>\n
    • How to increase your reach and visibility using Google and Meta Ads and leveraging third-party websites<\/li>\n
    • Tips on how to measure the success of your video campaigns<\/li>\n<\/ul>\n

      Who is this guide for?<\/h3>\n

      This guide is for:<\/p>\n

        \n
      • Marketing managers who are looking to include video in their strategy and campaigns<\/li>\n
      • Social media managers who are looking to plan video content or are building a business case for using video in social media campaigns<\/li>\n
      • Digital marketing and social media executives who want to increase their understanding of video platforms and how they can be used to increase brand awareness<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        How will this guide help me? It\u2019s well known that video content is a powerful way to engage with customers and prospects, but do you know how to convert this into increased traffic and sales? Our guide to video marketing …..<\/p>\n","protected":false},"featured_media":168463,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"\nVideo and YouTube marketing guide | Smart Insights<\/title>\n<meta name=\"description\" content=\"Learn how to create effective and integrated video marketing campaigns to promote your brand in Smart Insights Video and YouTube guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/video-marketing-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video and YouTube marketing guide | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Learn how to create effective and integrated video marketing campaigns to 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