{"id":24779,"date":"2021-04-07T15:30:00","date_gmt":"2021-04-07T14:30:00","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=24779"},"modified":"2021-04-07T15:32:21","modified_gmt":"2021-04-07T14:32:21","slug":"summarising-business-models-use-the-business-model-canvas-diagram","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/online-business-revenue-models\/summarising-business-models-use-the-business-model-canvas-diagram\/","title":{"rendered":"Business model frameworks for your business canvas or marketing plan"},"content":{"rendered":"<h2>How do you summarise a business model canvas or marketing plan for online startups using a single sheet of A4? Our top business model frameworks for you<\/h2>\n<p>Defining a clear online business model framework is essential for a new startup online business to help create a sustainable business and communicate the features of their new business to partners and within the company.<\/p>\n<p>Reviewing business models is also important for existing businesses thinking about options to refine their business model or add new services to their offerings in the light of new opportunities made possible by the Internet.<\/p>\n<p>As you know, I'm a big fan of simple frameworks to help communicate strategy. In particular, I love the <strong>Business Model Canvas<\/strong> which is a valuable framework for summarizing strategy for online businesses. It was published as part of a co-creation creative commons project involving 470 practitioners from 45 countries.<\/p>\n<p>We feature it as part of our digital toolkit where we give an example in our <a href=\"http:\/\/www.smartinsights.com\/guides\/online-startup-business-model-template\/\">online startup business model template<\/a>. It\u2019s also available as an app and downloadable templates on the <a href=\"http:\/\/www.businessmodelgeneration.com\">Business Model Generation site<\/a>. Of course, it can be used for all business models, but it is particularly suitable for online startups.<\/p>\n<div id=\"attachment_24933\" style=\"width: 942px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/05\/online-startup-business-model-template.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-24933\" class=\"wp-image-24933 size-full\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/05\/online-startup-business-model-template.jpg\" alt=\"Business model template - Source: BusinessModelGeneration.com\" width=\"932\" height=\"574\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/05\/online-startup-business-model-template.jpg 932w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/05\/online-startup-business-model-template-150x92.jpg 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/05\/online-startup-business-model-template-550x338.jpg 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/05\/online-startup-business-model-template-600x369.jpg 600w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/05\/online-startup-business-model-template-250x153.jpg 250w\" sizes=\"(max-width: 932px) 100vw, 932px\" \/><\/a><p id=\"caption-attachment-24933\" class=\"wp-caption-text\"><strong>Business model template<\/strong> - Source: <em>BusinessModelGeneration.com<\/em><\/p><\/div>\n<p>The business model canvas is also a valuable framework for summarizing your marketing strategy. The main sections of the canvas in a logical order to consider them are:<\/p>\n<ul>\n<li>1. <b>Value proposition<\/b>. This is at the heart of what the business offers to its audiences and is arguably most to important success.<\/li>\n<li>2. <b>Customer segments<\/b>. Different target audiences the value propositions will appeal to. In the business model canvas, the alternatives recommended are mass market, niche market, segmented (broken down further) or a range of diverse segments.<\/li>\n<li>3. <b>Customer relationships<\/b>. The types of relationships that will be formed, for example, self-service, automated services, communities or more personal assistance. Co-creation of content may be part of this.<\/li>\n<li>4. <b>Channels<\/b>. The methods by which the organization\u2019s services will be delivered and the audiences reached.<\/li>\n<li>5. <b>Key partners<\/b>. To exploit online and offline value networks, forming partnerships gives an opportunity of expanding reach and taking advantage of existing organizations and online influencers that have built an audience.<\/li>\n<li>6. <b>Activities<\/b>. Which are the main activities that need to be performed to deliver the value proposition to develop revenue?<\/li>\n<li>7. <b>Resources<\/b>.\u00a0 Different types of process and people to complete the activities to create and deliver the value proposition.<\/li>\n<li>8. <b>Cost structure<\/b>. Different cost-elements - these should be checked against activities and resources. Costs are classically broken down into Fixed and Variable costs and economies of scale.<\/li>\n<li>9. <b>Revenue stream<\/b>. This is the method by which a business derives income. Common online options are: ad revenue, subscription fees, sales of physical or virtual goods or affiliate-based commission arrangements. Licensing and leasing are other alternatives.<\/li>\n<\/ul>\n<p class=\"p1\"><div class=\"si_lpm_shortcode_block si_lpm_shortcode_block__module\"><div class=\"si_lpm_shortcode_block_level si_lpm_shortcode_block_level__module_core\"><span class=\"lp-symbol\"><\/span>Core Module<\/div><div class=\"si_lpm_shortcode_block_inner\"><img decoding=\"async\" src=\"https:\/\/www.smartinsights.com\/wp-content\/themes\/smartinsights\/images\/smart\/guides\/covers\/63620.svg\" alt=\"Digital strategy success factors\"><div><p class=\"module_title\"><strong>Digital strategy success factors<\/strong><\/p><p class=\"associated_toolkit\">Part of the Digital marketing strategy and planning Toolkit<\/p><p class=\"path_module_snippet\">Learn how to define a structure and scope for your omnichannel marketing strategy<\/p><a class=\"but_2019 green\" target=\"_blank\" href=\"https:\/\/www.smartinsights.com\/learning-modules\/digital-strategy-success-factors\/\" onclick=\"ga('send', 'event', 'blog - learning module shortcode', 'Clicked', 'Digital strategy success factors', 1)\">Learn More<\/a><\/div><\/div><\/div><\/p>\n<h3>Applying the RACE Framework to your lean canvas approach<\/h3>\n<p>The business model canvas great framework, but I always like to think about what the missing elements of frameworks are since the summary can be misleading otherwise.<\/p>\n<p>The Business Model Canvas is arguably missing a method of specifying Key Performance Indicators for evaluating the performance of the business model. I recommend adding these to the relevant sections, in particular for Revenue stream, cost structure, and key activities.<\/p>\n<p>Our popular <a href=\"https:\/\/www.smartinsights.com\/learning-modules\/structure-a-plan-using-the-race-planning-framework\/\">RACE Framework<\/a> model allows managers and marketers to optimize their key interactions with customers at each stage of the customer journey. This strategic framework gives indications of metrics and KPIs to track the journey, which is needed for all business models.<\/p>\n<p><a href=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/12\/RACE-icon-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-158443 size-full\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/12\/RACE-icon-1.png\" alt=\"Omnichannel Marketing funnel\" width=\"1000\" height=\"600\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/12\/RACE-icon-1.png 1000w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/12\/RACE-icon-1-550x330.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/12\/RACE-icon-1-700x420.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/12\/RACE-icon-1-150x90.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/12\/RACE-icon-1-768x461.png 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/12\/RACE-icon-1-250x150.png 250w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<div class=\"si_lpm_shortcode_block si_lpm_shortcode_block__module\"><div class=\"si_lpm_shortcode_block_level si_lpm_shortcode_block_level__module_core\"><span class=\"lp-symbol\"><\/span>Core Module<\/div><div class=\"si_lpm_shortcode_block_inner\"><img decoding=\"async\" src=\"https:\/\/www.smartinsights.com\/wp-content\/themes\/smartinsights\/images\/smart\/guides\/covers\/63620.svg\" alt=\"Structure a plan using Smart Insights&amp;#8217; RACE\"><div><p class=\"module_title\"><strong>Structure a plan using Smart Insights&#8217; RACE<\/strong><\/p><p class=\"associated_toolkit\">Part of the Digital marketing strategy and planning Toolkit<\/p><p class=\"path_module_snippet\">Learn how to structure a comprehensive omnichannel marketing plan, using Smart Insights' RACE<\/p><a class=\"but_2019 green\" target=\"_blank\" href=\"https:\/\/www.smartinsights.com\/learning-modules\/structure-a-plan-using-the-race-planning-framework\/\" onclick=\"ga('send', 'event', 'blog - learning module shortcode', 'Clicked', 'Structure a plan using Smart Insights&amp;#8217; RACE', 1)\">Learn More<\/a><\/div><\/div><\/div>\n<h3>Applying SOSTAC\u00ae to your lean canvas approach<\/h3>\n<p>PR Smiths SOSTAC\u00ae is another popular strategic planning framework for creating a marketing plan. We have a dedicated <a href=\"https:\/\/www.smartinsights.com\/learning-modules\/structure-a-plan-using-sostac%e2%80%8b\/\">SOSTAC\u00ae Learning Path module<\/a> for Business Members. Or, see PR Smith's site for more details (<a href=\"http:\/\/www.prsmith.org\/\">www.prsmith.org<\/a>).<\/p>\n<p>Notably, the Business Model Canvas doesn\u2019t directly consider the impact of different forms of competitors, such as in the situational analysis stage of SOSTAC\u00ae. That's why we recommend applying SOSTAC\u00ae to inform your planning.<\/p>\n<p>Smart Insights Business Members can also use our blank Word template and B2C example of a one-page summary in this template. This simply takes each part of SOSTAC\u00ae and then you overlay specific digital marketing opportunities and challenges across each part of the Smart Insights RACE planning framework - by marketing them up with RACE (plus B, G, R, D for Branding, Governance, Resourcing, Data issues).<\/p>\n<p><a href=\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/online-business-revenue-models\/summarising-business-models-use-the-business-model-canvas-diagram\/attachment\/lean-canvas-for-digital-marketing-plans\/\" rel=\"attachment wp-att-106932\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-106932 size-full\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/06\/Lean-canvas-for-digital-marketing-plans.png\" alt=\"\" width=\"505\" height=\"412\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/06\/Lean-canvas-for-digital-marketing-plans.png 505w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/06\/Lean-canvas-for-digital-marketing-plans-150x122.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/06\/Lean-canvas-for-digital-marketing-plans-250x204.png 250w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/><\/a><\/p>\n<div class=\"si_lpm_shortcode_block si_lpm_shortcode_block__module\"><div class=\"si_lpm_shortcode_block_level si_lpm_shortcode_block_level__module_core\"><span class=\"lp-symbol\"><\/span>Core Module<\/div><div class=\"si_lpm_shortcode_block_inner\"><img decoding=\"async\" src=\"https:\/\/www.smartinsights.com\/wp-content\/themes\/smartinsights\/images\/smart\/guides\/covers\/87659.svg\" alt=\"Structure a plan using SOSTAC\u00ae\u200b\"><div><p class=\"module_title\"><strong>Structure a plan using SOSTAC\u00ae\u200b<\/strong><\/p><p class=\"associated_toolkit\">Part of the Paid media Toolkit<\/p><p class=\"path_module_snippet\">Learn how to use PR Smith\u2019s SOSTAC\u00ae framework, a popular tool for structuring business and marketing plans<\/p><a class=\"but_2019 green\" target=\"_blank\" href=\"https:\/\/www.smartinsights.com\/learning-modules\/structure-a-plan-using-sostac%e2%80%8b\/\" onclick=\"ga('send', 'event', 'blog - learning module shortcode', 'Clicked', 'Structure a plan using SOSTAC\u00ae\u200b', 1)\">Learn More<\/a><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>How do you summarise a business model canvas or marketing plan for online startups using a single sheet of A4? Our top business model frameworks for you Defining a clear online business model framework is essential for a new startup &hellip;..<\/p>\n","protected":false},"author":5,"featured_media":24933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[334],"tags":[1232,978,1006,1150,993],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business model framework recommendations [business model canvas]<\/title>\n<meta name=\"description\" content=\"How do you summarise a business model canvas or marketing plan for online startups? Our top business model framework recommendations for you!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/online-business-revenue-models\/summarising-business-models-use-the-business-model-canvas-diagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business model framework recommendations [business model canvas]\" \/>\n<meta property=\"og:description\" content=\"How do you summarise a business model canvas or marketing plan for online startups? Our top business model framework recommendations for you!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/online-business-revenue-models\/summarising-business-models-use-the-business-model-canvas-diagram\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-07T14:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-07T14:32:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/05\/online-startup-business-model-template.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"932\" \/>\n\t<meta property=\"og:image:height\" content=\"574\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dave Chaffey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dave Chaffey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/online-business-revenue-models\/summarising-business-models-use-the-business-model-canvas-diagram\/\",\"url\":\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/online-business-revenue-models\/summarising-business-models-use-the-business-model-canvas-diagram\/\",\"name\":\"Business model framework recommendations [business model canvas]\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/online-business-revenue-models\/summarising-business-models-use-the-business-model-canvas-diagram\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/online-business-revenue-models\/summarising-business-models-use-the-business-model-canvas-diagram\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/05\/online-startup-business-model-template.jpg\",\"datePublished\":\"2021-04-07T14:30:00+00:00\",\"dateModified\":\"2021-04-07T14:32:21+00:00\",\"author\":{\"@id\":\"https:\/\/www.smartinsights.com\/#\/schema\/person\/74a42fdad62aae408107024fc3c01cb7\"},\"description\":\"How do you summarise a business model canvas or marketing plan for online startups? Our top business model framework recommendations for you!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/online-business-revenue-models\/summarising-business-models-use-the-business-model-canvas-diagram\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/online-business-revenue-models\/summarising-business-models-use-the-business-model-canvas-diagram\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/online-business-revenue-models\/summarising-business-models-use-the-business-model-canvas-diagram\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/05\/online-startup-business-model-template.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/05\/online-startup-business-model-template.jpg\",\"width\":932,\"height\":574,\"caption\":\"Business model template - Source: BusinessModelGeneration.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/online-business-revenue-models\/summarising-business-models-use-the-business-model-canvas-diagram\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business model frameworks for your business canvas or marketing plan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; The Marketing Strategy Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smartinsights.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.smartinsights.com\/#\/schema\/person\/74a42fdad62aae408107024fc3c01cb7\",\"name\":\"Dave Chaffey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b9cc9e2eccf7ac0b434f10615d24ae24?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b9cc9e2eccf7ac0b434f10615d24ae24?s=96&d=identicon&r=g\",\"caption\":\"Dave Chaffey\"},\"description\":\"Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&amp;G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing \u2018gurus\u2019 worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.\",\"sameAs\":[\"http:\/\/www.smartinsights.com\"],\"url\":\"https:\/\/www.smartinsights.com\/author\/davechaffey\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Business model framework recommendations [business model canvas]","description":"How do you summarise a business model canvas or marketing plan for online startups? Our top business model framework recommendations for you!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/online-business-revenue-models\/summarising-business-models-use-the-business-model-canvas-diagram\/","og_locale":"en_US","og_type":"article","og_title":"Business model framework recommendations [business model canvas]","og_description":"How do you summarise a business model canvas or marketing plan for online startups? Our top business model framework recommendations for you!","og_url":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/online-business-revenue-models\/summarising-business-models-use-the-business-model-canvas-diagram\/","og_site_name":"Smart Insights","article_publisher":"https:\/\/www.facebook.com\/smartinsights","article_published_time":"2021-04-07T14:30:00+00:00","article_modified_time":"2021-04-07T14:32:21+00:00","og_image":[{"width":932,"height":574,"url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/05\/online-startup-business-model-template.jpg","type":"image\/jpeg"}],"author":"Dave Chaffey","twitter_card":"summary_large_image","twitter_creator":"@smartinsights","twitter_site":"@smartinsights","twitter_misc":{"Written by":"Dave Chaffey","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/online-business-revenue-models\/summarising-business-models-use-the-business-model-canvas-diagram\/","url":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/online-business-revenue-models\/summarising-business-models-use-the-business-model-canvas-diagram\/","name":"Business model framework recommendations [business model canvas]","isPartOf":{"@id":"https:\/\/www.smartinsights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/online-business-revenue-models\/summarising-business-models-use-the-business-model-canvas-diagram\/#primaryimage"},"image":{"@id":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/online-business-revenue-models\/summarising-business-models-use-the-business-model-canvas-diagram\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/05\/online-startup-business-model-template.jpg","datePublished":"2021-04-07T14:30:00+00:00","dateModified":"2021-04-07T14:32:21+00:00","author":{"@id":"https:\/\/www.smartinsights.com\/#\/schema\/person\/74a42fdad62aae408107024fc3c01cb7"},"description":"How do you summarise a business model canvas or marketing plan for online startups? Our top business model framework recommendations for you!","breadcrumb":{"@id":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/online-business-revenue-models\/summarising-business-models-use-the-business-model-canvas-diagram\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartinsights.com\/digital-marketing-strategy\/online-business-revenue-models\/summarising-business-models-use-the-business-model-canvas-diagram\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/online-business-revenue-models\/summarising-business-models-use-the-business-model-canvas-diagram\/#primaryimage","url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/05\/online-startup-business-model-template.jpg","contentUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/05\/online-startup-business-model-template.jpg","width":932,"height":574,"caption":"Business model template - Source: BusinessModelGeneration.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/online-business-revenue-models\/summarising-business-models-use-the-business-model-canvas-diagram\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartinsights.com\/"},{"@type":"ListItem","position":2,"name":"Business model frameworks for your business canvas or marketing plan"}]},{"@type":"WebSite","@id":"https:\/\/www.smartinsights.com\/#website","url":"https:\/\/www.smartinsights.com\/","name":"Smart Insights","description":"Digital Marketing &gt; The Marketing Strategy Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartinsights.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.smartinsights.com\/#\/schema\/person\/74a42fdad62aae408107024fc3c01cb7","name":"Dave Chaffey","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartinsights.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b9cc9e2eccf7ac0b434f10615d24ae24?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b9cc9e2eccf7ac0b434f10615d24ae24?s=96&d=identicon&r=g","caption":"Dave Chaffey"},"description":"Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&amp;G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing \u2018gurus\u2019 worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.","sameAs":["http:\/\/www.smartinsights.com"],"url":"https:\/\/www.smartinsights.com\/author\/davechaffey\/"}]}},"_links":{"self":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/posts\/24779"}],"collection":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/comments?post=24779"}],"version-history":[{"count":7,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/posts\/24779\/revisions"}],"predecessor-version":[{"id":159809,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/posts\/24779\/revisions\/159809"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media\/24933"}],"wp:attachment":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media?parent=24779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/categories?post=24779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/tags?post=24779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}