{"id":25525,"date":"2016-09-07T08:10:58","date_gmt":"2016-09-07T07:10:58","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&#038;p=25525"},"modified":"2021-03-09T17:26:22","modified_gmt":"2021-03-09T17:26:22","slug":"linkedin-marketing-guide","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/linkedin-marketing-guide\/","title":{"rendered":"Smarter LinkedIn marketing guide"},"content":{"rendered":"<div id=\"product-about\" class=\"product-info\">\n<h3>How will this LinkedIn marketing guide help me and my business?<\/h3>\n<p>If you\u2019re involved in business-to-business marketing, LinkedIn is a vital way of communicating with prospects and customers. It\u2019s attractive as a low-cost channel where the only cost can be your time and commitment, but it also offers paid promotion opportunities. At a personal level, LinkedIn is also essential to your career. Developing your network and showcasing your experience is part of business life and progression.<\/p>\n<p>This guide will help you if you are new to LinkedIn as a business or are trying to make better use of it as an individual. This guide summarizes strategies and tips on how to maximize the use of this network by building and targeting connections to meet your goals.<\/p>\n<\/div>\n<div id=\"product-benefits\" class=\"product-info\">\n<h3>Our guide shows you:<\/h3>\n<ul>\n<li>How to refresh your personal profile to develop more connections<\/li>\n<li>The key features of an effective company profile<\/li>\n<li>What's needed for a successful LinkedIn Group<\/li>\n<li>Integrate LinkedIn into a B2B marketing campaign<\/li>\n<li>How to engage your audience through the right type of status updates<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How will this LinkedIn marketing guide help me and my business? If you\u2019re involved in business-to-business marketing, LinkedIn is a vital way of communicating with prospects and customers. It\u2019s attractive as a low-cost channel where the only cost can be &hellip;..<\/p>\n","protected":false},"featured_media":129578,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Smarter LinkedIn marketing guide | Smart Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/linkedin-marketing-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smarter LinkedIn marketing guide | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"How will this LinkedIn marketing guide help me and my business? 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