{"id":26333,"date":"2013-06-04T11:19:26","date_gmt":"2013-06-04T10:19:26","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&p=26333"},"modified":"2022-05-31T15:39:06","modified_gmt":"2022-05-31T14:39:06","slug":"campaign-timeline-project-plan-template-and-example","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/campaign-timeline-project-plan-template-and-example\/","title":{"rendered":"Campaign timeline\/project plan template and example"},"content":{"rendered":"
\n

How will this integrated campaign planning template help me and my business?<\/h3>\n

When you're planning a marketing campaign, there are so many paid, owned, and earned media channels that it can be difficult to know which activities you need to schedule in order to create a well-integrated campaign that has the best chance to deliver results.<\/p>\n

This Excel template gives you a comprehensive checklist to sequence different content and media activities for different types of campaigns from new product launch, sales promotion, event or new site launch. It includes a Gantt chart and timeline so you can plan both campaign and longer-term 'always-on' continuous marketing activities.<\/p>\n

With so many different content assets and channels needing management in modern campaigns, planning them in is essential. Sometimes activities such as retargeting, welcome nurture campaigns, campaign tracking or A\/B testing of landing pages can be missed. You can amend this template to create your campaign plans for different time periods and use as a 'best practice' example checklist for activities you should consider.<\/p>\n

For more guidance on how to set up, run and track successful digital campaigns, explore our Campaign Planning Learning Path<\/a> course.<\/p>\n

Who is this template for?<\/h3>\n

The template is aimed to help marketers involved with planning and scheduling content-led inbound marketing campaigns within a company or at an agency.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

How will this integrated campaign planning template help me and my business? 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