{"id":26725,"date":"2013-06-18T12:25:00","date_gmt":"2013-06-18T11:25:00","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=26725"},"modified":"2013-06-18T16:36:23","modified_gmt":"2013-06-18T15:36:23","slug":"using-psychology-to-increase-conversions-infographic","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/persuasion-marketing\/persuasion-marketing-principles\/using-psychology-to-increase-conversions-infographic\/","title":{"rendered":"Using Psychology to increase conversions [Infographic]"},"content":{"rendered":"<h2>Increase conversion through 5 psychology principles<\/h2>\n<p><a title=\"Pardot\" href=\"http:\/\/www.pardot.com\" target=\"_blank\">Pardot<\/a>\u00a0have released a useful whitepaper on 'Using Psychology to Increase Conversions', and this associated Infographic to summarise the key findings of their research.<\/p>\n<p>As the marketing landscape is evolving they remind us that the way buyers think remains constant. Consumers interact with our products \/ services and this is determined by a 'pattern of behaviours which are derived from a set of psychological principles.' \u00a0Marketers can embrace within their creative and messaging within their sites and communications.<\/p>\n<p>The report delves into 5 psychological principles, some you may recognise from the key principles of influence of <a href=\"http:\/\/en.wikipedia.org\/wiki\/Robert_Cialdini\">American Pychologist Dr. Robert B. Cialdini<\/a>. In brief, these are:<\/p>\n<ul>\n<li><strong>1. Social Proof:\u00a0<\/strong>behaviours of others to influence our decisions.<\/li>\n<li><strong>2. Loss Aversion: <\/strong>strong motivator is to 'avoid loss'<\/li>\n<li><strong>3. Anchoring:<\/strong>\u00a0individuals \u00a0use the first piece of information to judge choices.<\/li>\n<li><strong>4. Foot-in-the-door:<\/strong>\u00a0 obtaining 'opt-in'\u00a0to something small then it's hard for consumers to say 'no' later.<\/li>\n<li><strong>5. Authority:<\/strong>\u00a0persuasion by others and peers (people, companies etc) in 'Authority' is powerful<\/li>\n<\/ul>\n<p>You can download the<a title=\"Pardot whitepaper using psychology to help with conversion strategy\" href=\"http:\/\/www.pardot.com\/ideas\/using-psychology-increase-conversions\/\" target=\"_blank\"> full report <\/a>from Pardot's website and read the highlights from the Infographic below along with some actionable takeaways.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/06\/The-Psychology-of-Conversions.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-26726\" style=\"border: 1px solid black;\" alt=\"The-Psychology-of-Conversions\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/06\/The-Psychology-of-Conversions-600x2657.png\" width=\"600\" height=\"2657\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/06\/The-Psychology-of-Conversions-600x2657.png 600w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/06\/The-Psychology-of-Conversions-550x2435.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/06\/The-Psychology-of-Conversions-90x400.png 90w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/06\/The-Psychology-of-Conversions.png 1000w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h3>Some actionable CRO takeaways based on pyschology<\/h3>\n<p>1.<strong> Social Proof:<\/strong> \u00a0Product and \/ service reviews and align them near your CTAs and considering sharing social proof numbers, if compelling.<\/p>\n<p>2.<strong> Loss Aversion:<\/strong> Time limiting offers with limited supply increase 'perceived value'. Frame your 'offer in terms of loss' by promoting value\/ benefits and the risk of loss.<\/p>\n<p>3.<strong>\u00a0Anchoring:<\/strong> Change perception of perceived value? consider discounting your offers (show original value and discounted price) and add a bonus to your offer, to create ' extra value'. For example, a message could be to 'download a whitepaper now with<strong> new updates'.<\/strong><\/p>\n<p>4. <strong>Foot-in-the-door:<\/strong> facilitate the sharing of content across social media channels. Build relationships slowly and nurture over time. For example, consider to start a drip triggered email campaign with links and then build up with more prominent and larger pieces of content.<\/p>\n<p>5.<strong> Authority:<\/strong> All about 'Thoughtleadership' and 'Collaboration'. Be an Expert on trends and provide information in your sector and promote the content at key conversion points. \u00a0Seek out mutual benefits within your sector \/ industry-related<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Increase conversion through 5 psychology principles Pardot\u00a0have released a useful whitepaper on &#8216;Using Psychology to Increase Conversions&#8217;, and this associated Infographic to summarise the key findings of their research. As the marketing landscape is evolving they remind us that the &hellip;..<\/p>\n","protected":false},"author":20243,"featured_media":26726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[385],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using Psychology to increase conversions [Infographic] | Smart Insights<\/title>\n<meta name=\"description\" content=\"Using Psychology to increase conversions [Infographic] Increase conversion through 5 psychology principlesPardot\u00a0have released a useful whitepaper on &#039;Using Psychology to Increase Conversions&#039;, and this.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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