{"id":27945,"date":"2020-12-04T15:40:42","date_gmt":"2020-12-04T15:40:42","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=27945"},"modified":"2020-12-04T15:54:38","modified_gmt":"2020-12-04T15:54:38","slug":"types-of-influencers","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/online-pr\/online-pr-outreach\/types-of-influencers\/","title":{"rendered":"Top 10 influencer marketing strategy boosting segments in 2021 [Infographic]"},"content":{"rendered":"<h2>74% of customers trust social networks to guide purchasing decisions. In 2021, when trust is at peak importance, is your influencer marketing strategy delivering the results you need?<\/h2>\n<p>Yet again social media is shaking up your marketing mix for 2021. The latest research shows <a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/20-influencer-marketing-statistics-that-will-surprise-you\" target=\"_blank\" rel=\"noopener noreferrer\">86% of marketers used influencer marketing in the last 12 months<\/a>. But with the changing habits and ever-evolving platform diversification we've seen this year in particular, it's more important than ever to consider your influencer marketing strategy.<\/p>\n<p class=\"p1\"><div class=\"monthly_campaign_blog_cta_banner monthly_campaign_blog_cta_banner_156432\" style=\"background-image:url(https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/09\/1718x600.png);\"><div class=\"monthly_campaign_blog_cta_banner_main_content\"><h3>Need a plan to create a winning marketing strategy?<\/h3><p>Get started today using a tried and tested step-by-step process to optimize your marketing.<\/p><a target=\"_blank\" class=\"but_2019 section_cta yellow\" href=\"https:\/\/www.smartinsights.com\/content\/create-a-winning-marketing-strategy\/\" onclick=\"ga('send', 'event', 'October 2020 LP Content Blog Banner', 'Clicked', 'Create a Winning Strategy', 1);\">Start Now<\/a><\/div><img decoding=\"async\" class=\"monthly_campaign_blog_cta_banner_img\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2020\/09\/1718x600.png\" alt=\"\"><\/div><\/p>\n<p>Want to plan your influencer marketing strategy for more customer conversions?<\/p>\n<p>Segmenting influencers into different types will help you prioritize types of influencers to monitor and interact with. It should be a core approach to support your content marketing, SEO and social media marketing.<br \/>\n<div class=\"si_lpm_shortcode_block si_lpm_shortcode_block__module\"><div class=\"si_lpm_shortcode_block_level si_lpm_shortcode_block_level__module_core\"><span class=\"lp-symbol\"><\/span>Core Module<\/div><div class=\"si_lpm_shortcode_block_inner\"><img decoding=\"async\" src=\"https:\/\/www.smartinsights.com\/wp-content\/themes\/smartinsights\/images\/smart\/guides\/covers\/63447.svg\" alt=\"Influencer marketing\"><div><p class=\"module_title\"><strong>Influencer marketing<\/strong><\/p><p class=\"associated_toolkit\">Part of the Content marketing Toolkit<\/p><p class=\"path_module_snippet\">Learn how to improve your process of influencer relationship management<\/p><a class=\"but_2019 green\" target=\"_blank\" href=\"https:\/\/www.smartinsights.com\/learning-modules\/earned-and-owned-media\/\" onclick=\"ga('send', 'event', 'blog - learning module shortcode', 'Clicked', 'Influencer marketing', 1)\">Learn More<\/a><\/div><\/div><\/div><\/p>\n<p>If you're new to influencer segmentation, take a look at the below practical infographic from Traackr: <a href=\"http:\/\/traackr.com\/faces-of-influence\/\">The Many Faces of Influence<\/a>\u00a0- you may be able to spot some famous US digital marketing commentators there!<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.smartinsights.com\/online-pr\/online-pr-outreach\/types-of-influencers\/attachment\/different-types-influencers\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27946 size-large\" style=\"border: 1px solid black;\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/07\/Different-types-influencers-600x531.png\" alt=\"Different types influencers\" width=\"600\" height=\"531\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/07\/Different-types-influencers-600x531.png 600w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/07\/Different-types-influencers-150x132.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/07\/Different-types-influencers-550x486.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/07\/Different-types-influencers-250x221.png 250w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">You can 'Click to Expand'.<\/p>\n<p>The infographic covers the '3Rs of influencers' to help prioritization, these are:<\/p>\n<ul>\n<li>Reach (Audience size)<\/li>\n<li>Resonance (Engagement power with audience)<\/li>\n<li>Relevance (Contextual fit)<\/li>\n<\/ul>\n<p>Often it's natural, to start by using Reach, but although many 'A list' influencers may have good reach, they don't offer relevance to your theme or\u00a0resonance. We find working with 'B\/C' list influencers is more practical for this reason.<\/p>\n<p>Remember that Content Marketing is two words - it's not just about creating content, but also marketing it!<br \/>\n<div class=\"si_lpm_shortcode_block si_lpm_shortcode_block__module\"><div class=\"si_lpm_shortcode_block_level si_lpm_shortcode_block_level__module_core\"><span class=\"lp-symbol\"><\/span>Core Module<\/div><div class=\"si_lpm_shortcode_block_inner\"><img decoding=\"async\" src=\"https:\/\/www.smartinsights.com\/wp-content\/themes\/smartinsights\/images\/smart\/guides\/covers\/61679.svg\" alt=\"Create a social media strategy\"><div><p class=\"module_title\"><strong>Create a social media strategy<\/strong><\/p><p class=\"associated_toolkit\">Part of the Social media marketing Toolkit<\/p><p class=\"path_module_snippet\">Learn how to structure a social media strategy and translate it into practical actions to improve your goals<\/p><a class=\"but_2019 green\" target=\"_blank\" href=\"https:\/\/www.smartinsights.com\/learning-modules\/create-social-media-strategy\/\" onclick=\"ga('send', 'event', 'blog - learning module shortcode', 'Clicked', 'Create a social media strategy', 1)\">Learn More<\/a><\/div><\/div><\/div><\/p>\n<h3>What about the micro-influencers?<\/h3>\n<p>As you are looking at this visual, you may have noticed that it's focused on the 'stars' and you may be wondering why they have missed micro-influencers. It's a good question and certainly, we recommend micro-influencers as a key part of influencer strategy.<\/p>\n<p>Since this article was first written in 2015, many services have become available to help connect brands with influencers they can use. For example, OSI Affiliate is a marketplace that positions itself as <a href=\"https:\/\/osiaffiliate.com\/\">Affiliate Marketing Software to Empower Your Top Brand Advocates<\/a>'.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>74% of customers trust social networks to guide purchasing decisions. In 2021, when trust is at peak importance, is your influencer marketing strategy delivering the results you need? Yet again social media is shaking up your marketing mix for 2021. &hellip;..<\/p>\n","protected":false},"author":5,"featured_media":27946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[357],"tags":[1149,1358],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 10 influencer marketing strategy boosting segments | Smart Insights<\/title>\n<meta name=\"description\" content=\"Top 10 influencer marketing strategy boosting segments in 2021 [Infographic] 74% of customers trust social networks to guide purchasing decisions. 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