{"id":30529,"date":"2013-10-02T11:08:41","date_gmt":"2013-10-02T10:08:41","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=30529"},"modified":"2013-10-02T11:13:14","modified_gmt":"2013-10-02T10:13:14","slug":"google-analytics-introduces-new-abc-marketing-outcome-focused-reporting","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/google-analytics\/optimisation-google-analytics\/google-analytics-introduces-new-abc-marketing-outcome-focused-reporting\/","title":{"rendered":"Google Analytics introduces new ABC marketing outcome focused reporting"},"content":{"rendered":"<h2>New new customer acquisition reports give quicker, more useful reports<\/h2>\n<p><a href=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/10\/New-Google-Analytics-Reports.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-30531\" alt=\"New Google Analytics Reports\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/10\/New-Google-Analytics-Reports.jpg\" width=\"236\" height=\"983\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/10\/New-Google-Analytics-Reports.jpg 236w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/10\/New-Google-Analytics-Reports-36x150.jpg 36w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/10\/New-Google-Analytics-Reports-96x400.jpg 96w\" sizes=\"(max-width: 236px) 100vw, 236px\" \/><\/a> <strong>Value<\/strong>: [rating=4]<\/p>\n<p><strong>Recommended link<\/strong>: <a href=\"http:\/\/analytics.blogspot.co.uk\/2013\/10\/the-rundown-new-products-and-features.html\">Google Analytics blog - Act, Empower, Access<\/a><\/p>\n<p>It\u2019s now over two years since Google last made a major update to its interface and report when it launched (version 5) in Beta <a href=\"http:\/\/www.smartinsights.com\/google-analytics\/new-google-analytics-beta-a-detailed-review\/\">as described in Dan Barker\u2019s post<\/a>. Since then, there have been regular updates and we have highlighted the most important in our <a href=\"http:\/\/www.smartinsights.com\/google-analytics\/\">Google Analytics updates channel<\/a>. This new update is one of the more significant and useful - definitely worth an alert.<\/p>\n<p>Google always has interesting announcements on major updates at its annual partners conference. This year, it\u2019s focusing less on new technology as it did with last year\u2019s announcements about <a href=\"http:\/\/www.smartinsights.com\/digital-marketing-strategy\/google-analytics-vs-universal-analytics\/\">Universal Analytics<\/a>. Rather it\u2019s tackling the \u201celephant in the room\u201d for analytics which is the relative lack of use of analytics by non-analysts shown in research by the Digital Analytics Association.<\/p>\n<p>This focus on making analytics more actionable which we\u2019re proponents of at Smart Insights is shown by it\u2019s Act &gt; Empower &gt; Access positioning shown below that was the theme of their conference and is a good model for increasing the use of analytics within an organisation.<\/p>\n<p>So what are the new features? Well, I was prompted to check the above since I was checking analytics this morning and noticed two new reports you can see on the right.<\/p>\n<p>If you\u2019re familiar with GA you will also notice these changes in the grouping of reports:<\/p>\n<ul>\n<li>Traffic &gt; Acquisition<\/li>\n<li>Content &gt; Behaviour<\/li>\n<li>Conversion &gt; Conversion<\/li>\n<\/ul>\n<p>So we now have a simple ABC mnemonic to help get focus! It could take a while to get your bearings with the menu name changes and I\u2019m sure some will argue that Traffic and Content are clearer. But I like the focus on what you\u2019re looking to achieve through your marketing - it\u2019s similar to our Reach &gt; Act &gt; Convert &gt; Engage <a href=\"http:\/\/www.smartinsights.com\/digital-marketing-strategy\/race-a-practical-framework-to-improve-your-digital-marketing\/\">RACE Planning Framework<\/a>. No room for long-term engagement though - that\u2019s difficult to crack without setting up a segment of existing customers through a custom variable or dimension in Universal Analytics...<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"http:\/\/1.bp.blogspot.com\/-d1dO4tF7tG4\/UksT66ZvUiI\/AAAAAAAABy4\/NIf-HO7bmU0\/s1600\/image1.png\" \/><\/p>\n<h3>The two new reports - Acquisition Overview and Channels<\/h3>\n<p>This new Channels report shows that ABC is included within a single report - contrast that with previously and in other report where you had to select from a subtle Goals or Ecommerce tab to see the valuable outcomes from the site or set up a custom report which is what I usually do when working with clients..<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" alt=\"New GA Reports\" src=\"http:\/\/3.bp.blogspot.com\/-tcyjBWZtWLg\/UksKvxv2qNI\/AAAAAAAABxo\/QMj8CiTjQRY\/s1600\/image3.png\" \/><\/p>\n<p>Much better to have the whole conversion funnel together - showing 3 of what I call the VQVC measures - Traffic Volume, Quality and Value side-by-side. Cost is also available through the Cost Analysis feature. You can change the goal for Conversion too - nice.<\/p>\n<p>The reports themselves are really useful additions I think. What about you? Have you seen other updates worth sharing?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New new customer acquisition reports give quicker, more useful reports Value: [rating=4] Recommended link: Google Analytics blog &#8211; Act, Empower, Access It\u2019s now over two years since Google last made a major update to its interface and report when it &hellip;..<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[320],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics introduces new ABC marketing outcome focused reporting | Smart Insights<\/title>\n<meta name=\"description\" content=\"Google Analytics introduces new ABC marketing outcome focused reporting New new customer acquisition reports give quicker, more useful reports Value: Recommended link: Google Analytics blog - Act, Empower, AccessIt\u2019s now over.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/google-analytics\/optimisation-google-analytics\/google-analytics-introduces-new-abc-marketing-outcome-focused-reporting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics introduces new ABC marketing outcome focused reporting | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Google Analytics introduces new ABC marketing outcome focused reporting New new customer acquisition reports give quicker, more useful reports Value: Recommended link: Google Analytics blog - Act, Empower, AccessIt\u2019s now over.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/google-analytics\/optimisation-google-analytics\/google-analytics-introduces-new-abc-marketing-outcome-focused-reporting\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-02T10:08:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-10-02T10:13:14+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/10\/New-Google-Analytics-Reports.jpg\" \/>\n<meta name=\"author\" content=\"Dave Chaffey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dave Chaffey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/google-analytics\/optimisation-google-analytics\/google-analytics-introduces-new-abc-marketing-outcome-focused-reporting\/\",\"url\":\"https:\/\/www.smartinsights.com\/google-analytics\/optimisation-google-analytics\/google-analytics-introduces-new-abc-marketing-outcome-focused-reporting\/\",\"name\":\"Google Analytics introduces new ABC marketing outcome focused reporting | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/google-analytics\/optimisation-google-analytics\/google-analytics-introduces-new-abc-marketing-outcome-focused-reporting\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/google-analytics\/optimisation-google-analytics\/google-analytics-introduces-new-abc-marketing-outcome-focused-reporting\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/10\/New-Google-Analytics-Reports.jpg\",\"datePublished\":\"2013-10-02T10:08:41+00:00\",\"dateModified\":\"2013-10-02T10:13:14+00:00\",\"author\":{\"@id\":\"https:\/\/www.smartinsights.com\/#\/schema\/person\/74a42fdad62aae408107024fc3c01cb7\"},\"description\":\"Google Analytics introduces new ABC marketing outcome focused reporting New new customer acquisition reports give quicker, more useful reports Value: Recommended link: Google Analytics blog - Act, Empower, AccessIt\u2019s now over.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/google-analytics\/optimisation-google-analytics\/google-analytics-introduces-new-abc-marketing-outcome-focused-reporting\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/google-analytics\/optimisation-google-analytics\/google-analytics-introduces-new-abc-marketing-outcome-focused-reporting\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/google-analytics\/optimisation-google-analytics\/google-analytics-introduces-new-abc-marketing-outcome-focused-reporting\/#primaryimage\",\"url\":\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/10\/New-Google-Analytics-Reports.jpg\",\"contentUrl\":\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/10\/New-Google-Analytics-Reports.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/google-analytics\/optimisation-google-analytics\/google-analytics-introduces-new-abc-marketing-outcome-focused-reporting\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Analytics introduces new ABC marketing outcome focused reporting\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; The Marketing Strategy Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smartinsights.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.smartinsights.com\/#\/schema\/person\/74a42fdad62aae408107024fc3c01cb7\",\"name\":\"Dave Chaffey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b9cc9e2eccf7ac0b434f10615d24ae24?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b9cc9e2eccf7ac0b434f10615d24ae24?s=96&d=identicon&r=g\",\"caption\":\"Dave Chaffey\"},\"description\":\"Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&amp;G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing \u2018gurus\u2019 worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.\",\"sameAs\":[\"http:\/\/www.smartinsights.com\"],\"url\":\"https:\/\/www.smartinsights.com\/author\/davechaffey\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Analytics introduces new ABC marketing outcome focused reporting | Smart Insights","description":"Google Analytics introduces new ABC marketing outcome focused reporting New new customer acquisition reports give quicker, more useful reports Value: Recommended link: Google Analytics blog - Act, Empower, AccessIt\u2019s now over.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartinsights.com\/google-analytics\/optimisation-google-analytics\/google-analytics-introduces-new-abc-marketing-outcome-focused-reporting\/","og_locale":"en_US","og_type":"article","og_title":"Google Analytics introduces new ABC marketing outcome focused reporting | Smart Insights","og_description":"Google Analytics introduces new ABC marketing outcome focused reporting New new customer acquisition reports give quicker, more useful reports Value: Recommended link: Google Analytics blog - Act, Empower, AccessIt\u2019s now over.","og_url":"https:\/\/www.smartinsights.com\/google-analytics\/optimisation-google-analytics\/google-analytics-introduces-new-abc-marketing-outcome-focused-reporting\/","og_site_name":"Smart Insights","article_publisher":"https:\/\/www.facebook.com\/smartinsights","article_published_time":"2013-10-02T10:08:41+00:00","article_modified_time":"2013-10-02T10:13:14+00:00","og_image":[{"url":"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/10\/New-Google-Analytics-Reports.jpg"}],"author":"Dave Chaffey","twitter_card":"summary_large_image","twitter_creator":"@smartinsights","twitter_site":"@smartinsights","twitter_misc":{"Written by":"Dave Chaffey","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.smartinsights.com\/google-analytics\/optimisation-google-analytics\/google-analytics-introduces-new-abc-marketing-outcome-focused-reporting\/","url":"https:\/\/www.smartinsights.com\/google-analytics\/optimisation-google-analytics\/google-analytics-introduces-new-abc-marketing-outcome-focused-reporting\/","name":"Google Analytics introduces new ABC marketing outcome focused reporting | Smart Insights","isPartOf":{"@id":"https:\/\/www.smartinsights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smartinsights.com\/google-analytics\/optimisation-google-analytics\/google-analytics-introduces-new-abc-marketing-outcome-focused-reporting\/#primaryimage"},"image":{"@id":"https:\/\/www.smartinsights.com\/google-analytics\/optimisation-google-analytics\/google-analytics-introduces-new-abc-marketing-outcome-focused-reporting\/#primaryimage"},"thumbnailUrl":"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/10\/New-Google-Analytics-Reports.jpg","datePublished":"2013-10-02T10:08:41+00:00","dateModified":"2013-10-02T10:13:14+00:00","author":{"@id":"https:\/\/www.smartinsights.com\/#\/schema\/person\/74a42fdad62aae408107024fc3c01cb7"},"description":"Google Analytics introduces new ABC marketing outcome focused reporting New new customer acquisition reports give quicker, more useful reports Value: Recommended link: Google Analytics blog - Act, Empower, AccessIt\u2019s now over.","breadcrumb":{"@id":"https:\/\/www.smartinsights.com\/google-analytics\/optimisation-google-analytics\/google-analytics-introduces-new-abc-marketing-outcome-focused-reporting\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartinsights.com\/google-analytics\/optimisation-google-analytics\/google-analytics-introduces-new-abc-marketing-outcome-focused-reporting\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartinsights.com\/google-analytics\/optimisation-google-analytics\/google-analytics-introduces-new-abc-marketing-outcome-focused-reporting\/#primaryimage","url":"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/10\/New-Google-Analytics-Reports.jpg","contentUrl":"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/10\/New-Google-Analytics-Reports.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartinsights.com\/google-analytics\/optimisation-google-analytics\/google-analytics-introduces-new-abc-marketing-outcome-focused-reporting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartinsights.com\/"},{"@type":"ListItem","position":2,"name":"Google Analytics introduces new ABC marketing outcome focused reporting"}]},{"@type":"WebSite","@id":"https:\/\/www.smartinsights.com\/#website","url":"https:\/\/www.smartinsights.com\/","name":"Smart Insights","description":"Digital Marketing &gt; The Marketing Strategy Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartinsights.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.smartinsights.com\/#\/schema\/person\/74a42fdad62aae408107024fc3c01cb7","name":"Dave Chaffey","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartinsights.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b9cc9e2eccf7ac0b434f10615d24ae24?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b9cc9e2eccf7ac0b434f10615d24ae24?s=96&d=identicon&r=g","caption":"Dave Chaffey"},"description":"Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&amp;G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing \u2018gurus\u2019 worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.","sameAs":["http:\/\/www.smartinsights.com"],"url":"https:\/\/www.smartinsights.com\/author\/davechaffey\/"}]}},"_links":{"self":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/posts\/30529"}],"collection":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/comments?post=30529"}],"version-history":[{"count":3,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/posts\/30529\/revisions"}],"predecessor-version":[{"id":30533,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/posts\/30529\/revisions\/30533"}],"wp:attachment":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media?parent=30529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/categories?post=30529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/tags?post=30529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}