{"id":30796,"date":"2022-03-04T08:45:00","date_gmt":"2022-03-04T08:45:00","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=30796"},"modified":"2022-03-10T08:22:26","modified_gmt":"2022-03-10T08:22:26","slug":"benchmark-ecommerce-propositions-using-price-framework","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/ecommerce\/ecommerce-strategy\/benchmark-ecommerce-propositions-using-price-framework\/","title":{"rendered":"Benchmark E-commerce propositions using the P.R.I.C.E. Framework"},"content":{"rendered":"

Introducing P.R.I.C.E. - a tool to review differentiation and integration of E-commerce omnichannel marketing<\/h2>\n

There is an enormous, and potentially bewildering, range of possibilities and options available to retailers to differentiate themselves from their competitors in a multichannel world.<\/p>\n

Why a multichannel marketing framework is needed<\/h3>\n

Selection and prioritization of investment in online retail can be a huge challenge, and so to help, when reviewing multichannel strategy with clients I have developed a framework to help based around five key factors:<\/p>\n

    \n
  1. Price<\/li>\n
  2. Range<\/li>\n
  3. Information<\/li>\n
  4. Convenience<\/li>\n
  5. Experience<\/li>\n<\/ol>\n

    Those five key factors, in varying priorities, define what is important for your customers in a multichannel retail experience. Together they describe your differentiation from your competitors in a multichannel world.<\/p>\n

    \"Sign<\/a><\/p><\/span><\/p>\n

    In brief, the elements of P.R.I.C.E are<\/p>\n