{"id":33996,"date":"2015-02-18T09:55:21","date_gmt":"2015-02-18T09:55:21","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=33996"},"modified":"2015-02-18T09:58:17","modified_gmt":"2015-02-18T09:58:17","slug":"digital-marketing-nirvana","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/managing-digital-marketing\/capability-performance-review\/digital-marketing-nirvana\/","title":{"rendered":"7 Steps to a Digital Strategy"},"content":{"rendered":"<h2>Guidelines and research on how businesses can create a\u00a0digital strategy<\/h2>\n<p>So, you know the importance of digital marketing is increasing all the time and you\u2019re actively using it, trying to integrate it with your other marketing activities. Where next? How high can you reach? How about aiming high? Your competitors may well be. Can you reach digital nirvana?!<\/p>\n<p>In 2015 we have updated our 7 Steps to Digital Marketing infographic to share the latest research from businesses who contributed to our <a href=\"http:\/\/www.smartinsights.com\/guides\/managing-digital-marketing-2015\/\">Digital Marketing 2015 research report<\/a>.<\/p>\n<p>We hope you find the infographic useful and it helps you a little on your journey to improvement or even enlightenment, one step at a time!<\/p>\n<p><a href=\"http:\/\/www.smartinsights.com\/managing-digital-marketing\/capability-performance-review\/digital-marketing-nirvana\/attachment\/managing-digital-marketing-7-steps-infograpic-jan14v3-0\/\" rel=\"attachment wp-att-45317\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-45317\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/01\/Managing-Digital-Marketing-7-steps-Infograpic-Jan14v3.0-550x7979.jpg\" alt=\"Managing-Digital-Marketing-7-steps-Infograpic-Jan14v3.0\" width=\"550\" height=\"7979\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/01\/Managing-Digital-Marketing-7-steps-Infograpic-Jan14v3.0-550x7979.jpg 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/01\/Managing-Digital-Marketing-7-steps-Infograpic-Jan14v3.0.jpg 600w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>To help you take the first steps, the first part of the infographic links to these articles explaining key techniques to kickstart your digital marketing<\/p>\n<ul>\n<li><a href=\"http:\/\/www.smartinsights.com\/marketplace-analysis\/swot-analysis\/swot-analysis\/\">SWOT analysis for the digital marketplace<\/a><\/li>\n<li><a href=\"http:\/\/www.smartinsights.com\/email-marketing\/email-targeting\/email-segmentation-and-targeting-options\/\">Segmentation and targeting options<\/a><\/li>\n<li><a href=\"http:\/\/www.smartinsights.com\/digital-marketing-strategy\/online-value-proposition\/\">Online value proposition<\/a><\/li>\n<li><a href=\"http:\/\/www.smartinsights.com\/goal-setting-evaluation\/goals-kpis\/\">Digital marketing KPIs<\/a><\/li>\n<li><a href=\"http:\/\/www.smartinsights.com\/goal-setting-evaluation\/goals-kpis\/\">Marketing personas<\/a><\/li>\n<li><a href=\"http:\/\/www.smartinsights.com\/digital-marketing-strategy\/race-a-practical-framework-to-improve-your-digital-marketing\/\">The Smart Insights RACE Planning system<\/a><\/li>\n<\/ul>\n<p>To see the original research completed with TFM&amp;A 2015 \u00a0you can download the <a href=\"http:\/\/www.tfma.co.uk\/smartinsights\/\">managing digital marketing research 2015 report<\/a>,\u00a0or, if you're based in the UK, hear Dave Chaffey give 4 free seminars in February at <a href=\"http:\/\/www.tfma.co.uk\/smartinsights\/\">Technology for Marketing &amp; Advertising 2015<\/a>\u00a0-\u00a0do also come and chat to Dave Chaffey or Stu Miller on our stand where we look forward to answering members' questions about getting more from digital marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guidelines and research on how businesses can create a\u00a0digital strategy So, you know the importance of digital marketing is increasing all the time and you\u2019re actively using it, trying to integrate it with your other marketing activities. Where next? How &hellip;..<\/p>\n","protected":false},"author":3,"featured_media":33997,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[345],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Steps to create a digital strategy<\/title>\n<meta name=\"description\" content=\"A digital strategy is essential to survival. This infographic shows 10 steps to create a digital strategy and review your progress.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/capability-performance-review\/digital-marketing-nirvana\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Steps to create a digital strategy\" \/>\n<meta property=\"og:description\" content=\"A digital strategy is essential to survival. This infographic shows 10 steps to create a digital strategy and review your progress.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/capability-performance-review\/digital-marketing-nirvana\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-18T09:55:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-02-18T09:58:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/01\/Managing-Digital-Marketing-7-steps-Infographic.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"8620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danyl Bosomworth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danyl Bosomworth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/capability-performance-review\/digital-marketing-nirvana\/\",\"url\":\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/capability-performance-review\/digital-marketing-nirvana\/\",\"name\":\"7 Steps to create a digital strategy\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/capability-performance-review\/digital-marketing-nirvana\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/capability-performance-review\/digital-marketing-nirvana\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/01\/Managing-Digital-Marketing-7-steps-Infographic.jpg\",\"datePublished\":\"2015-02-18T09:55:21+00:00\",\"dateModified\":\"2015-02-18T09:58:17+00:00\",\"author\":{\"@id\":\"https:\/\/www.smartinsights.com\/#\/schema\/person\/903dbb4b22b9b55cff274426e5934754\"},\"description\":\"A digital strategy is essential to survival. 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