{"id":34452,"date":"2014-02-13T07:32:17","date_gmt":"2014-02-13T07:32:17","guid":{"rendered":"http:\/\/www.smartinsights.com\/?page_id=34452"},"modified":"2019-09-05T09:29:21","modified_gmt":"2019-09-05T08:29:21","slug":"managing-content-marketing","status":"publish","type":"page","link":"https:\/\/www.smartinsights.com\/content-management\/managing-content-marketing\/","title":{"rendered":"Managing content marketing"},"content":{"rendered":"<p>Effective content marketing doesn't just mean running a blog. Its most effective when it's managed as a strategic communications process which supports a range of objectives and integrates with techniques including SEO, PPC, Social Media and Email Marketing, Conversion rate optimisation and developing customer loyalty.<\/p>\n<p>Learn more in the free Smart Insights - Hubspot research report on\u00a0<a href=\"hub.am\/1b4CSDQ\">Managing Content Marketing<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Effective content marketing doesn&#8217;t just mean running a blog. Its most effective when it&#8217;s managed as a strategic communications process which supports a range of objectives and integrates with techniques including SEO, PPC, Social Media and Email Marketing, Conversion rate &hellip;..<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":4483,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"page-tactic.php","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Managing content marketing | Smart Insights<\/title>\n<meta name=\"description\" content=\"Effective content marketing doesn&#039;t just mean running a blog, you need a plan and a strategy. 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