{"id":34862,"date":"2014-02-27T07:39:44","date_gmt":"2014-02-27T07:39:44","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&#038;p=34862"},"modified":"2020-07-02T10:31:15","modified_gmt":"2020-07-02T09:31:15","slug":"website-practices-charities","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/website-practices-charities\/","title":{"rendered":"Website practices for charities"},"content":{"rendered":"<p>This guide from charity digital marketing specialist Lucy Conlan will help you to review your current approach and align your website goals against objectives. In addition, it will mean you can meet the needs of typical charity audiences through persuasive messaging and information architecture for desktop and mobile sites.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This guide from charity digital marketing specialist Lucy Conlan will help you to review your current approach and align your website goals against objectives. In addition, it will mean you can meet the needs of typical charity audiences through persuasive &hellip;..<\/p>\n","protected":false},"featured_media":121468,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Website practices for charities | Smart Insights<\/title>\n<meta name=\"description\" content=\"Review your current charity digital marketing approach &amp; align your goals against your objectives with our guide created especially for the chartity sector.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/website-practices-charities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website practices for charities | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Review your current charity digital marketing approach &amp; align your goals against your objectives with our guide created especially for the chartity sector.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/website-practices-charities\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-02T09:31:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/02\/best-practices-for-charities.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/website-practices-charities\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/website-practices-charities\/\",\"name\":\"Website practices for charities | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/website-practices-charities\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/website-practices-charities\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/02\/best-practices-for-charities.jpg\",\"datePublished\":\"2014-02-27T07:39:44+00:00\",\"dateModified\":\"2020-07-02T09:31:15+00:00\",\"description\":\"Review your current charity digital marketing approach & align your goals against your objectives with our guide created especially for the chartity sector.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/website-practices-charities\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/website-practices-charities\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/website-practices-charities\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/02\/best-practices-for-charities.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/02\/best-practices-for-charities.jpg\",\"width\":595,\"height\":839},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/website-practices-charities\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Website practices for charities\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; The Marketing Strategy Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smartinsights.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Website practices for charities | Smart Insights","description":"Review your current charity digital marketing approach & align your goals against your objectives with our guide created especially for the chartity sector.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartinsights.com\/guides\/website-practices-charities\/","og_locale":"en_US","og_type":"article","og_title":"Website practices for charities | Smart Insights","og_description":"Review your current charity digital marketing approach & align your goals against your objectives with our guide created especially for the chartity sector.","og_url":"https:\/\/www.smartinsights.com\/guides\/website-practices-charities\/","og_site_name":"Smart Insights","article_publisher":"https:\/\/www.facebook.com\/smartinsights","article_modified_time":"2020-07-02T09:31:15+00:00","og_image":[{"width":595,"height":839,"url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/02\/best-practices-for-charities.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@smartinsights","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.smartinsights.com\/guides\/website-practices-charities\/","url":"https:\/\/www.smartinsights.com\/guides\/website-practices-charities\/","name":"Website practices for charities | Smart Insights","isPartOf":{"@id":"https:\/\/www.smartinsights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smartinsights.com\/guides\/website-practices-charities\/#primaryimage"},"image":{"@id":"https:\/\/www.smartinsights.com\/guides\/website-practices-charities\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/02\/best-practices-for-charities.jpg","datePublished":"2014-02-27T07:39:44+00:00","dateModified":"2020-07-02T09:31:15+00:00","description":"Review your current charity digital marketing approach & align your goals against your objectives with our guide created especially for the chartity sector.","breadcrumb":{"@id":"https:\/\/www.smartinsights.com\/guides\/website-practices-charities\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartinsights.com\/guides\/website-practices-charities\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartinsights.com\/guides\/website-practices-charities\/#primaryimage","url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/02\/best-practices-for-charities.jpg","contentUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/02\/best-practices-for-charities.jpg","width":595,"height":839},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartinsights.com\/guides\/website-practices-charities\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartinsights.com\/"},{"@type":"ListItem","position":2,"name":"Guides","item":"https:\/\/www.smartinsights.com\/guides\/"},{"@type":"ListItem","position":3,"name":"Website practices for charities"}]},{"@type":"WebSite","@id":"https:\/\/www.smartinsights.com\/#website","url":"https:\/\/www.smartinsights.com\/","name":"Smart Insights","description":"Digital Marketing &gt; The Marketing Strategy Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartinsights.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/34862"}],"collection":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides"}],"about":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/types\/guides"}],"version-history":[{"count":8,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/34862\/revisions"}],"predecessor-version":[{"id":154570,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/34862\/revisions\/154570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media\/121468"}],"wp:attachment":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media?parent=34862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}